If Menu – Visibility control for Menus
by Andrei · Admin & Utilities
Also makes 2 other plugins · 51.1K+ installs across the portfolio →
Display tailored menu items to each visitor with visibility rules
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 62/100
Stale
Active installs
50K+
≈56K estimated
Momentum
+41%
downloads vs prior 30d
Biggest opportunity: “hide”, “menu” and “roles” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
62 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →4.5%
of downloads still active
At least 50K of 1.1M lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,188 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 695 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
4.1★ over 130 reviews, smoothed to 4.10★
5 of 5 tags set · short description in place
To rank higher: Last updated 695 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| menu visibility | #24 | #14 | down 3 |
| hide your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
| roles your tag | Not in the top 24 | ||
| rules your tag | Not in the top 24 | ||
| visibility your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “hide”, “menu” and “roles” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 38.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v0.19.2 · 5 Dec 2024
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; the previous band took 17 months to cross, which places it about 59% of the way through.
Install history since 14 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ lowercase999mo ago
I have been using If Menu for some time and it is perfect for limiting and/or permitting, access depending on any combination of subscription, Role or logged In/logged Out HOWEVER although it is still functioning, access to “Appearance > Menu” is very slow and the connection will most often timeout. This means you cannot update the configuration. If Menu has not been updated for some time and it may no longer be compatible with recent versions of WordPress (I am running v6.9) This is unfortunate as I cannot find another solution that offers the same functionality UPDATE – I have switched to “User Menus – Nav Menu Visibility” by By Code Atlantic and although it seems to be of the same vintage as IF Menu (has not been updated in over a year) it appears to be fully functional and has almost the same functionality as IF Menu This topic was modified 5 months, 1 week ago by lowercase99.
Read on wp.org ↗ - ★★★★★ romano11710mo ago
Sad day, this plugin doesn’t work anymore
Read on wp.org ↗ - ★★★★★ José Luis Hernández1.2y ago
No funciona, no deja acceder al menu, hace que se caiga el servidor
Read on wp.org ↗ - ★★★★★ Tobi1.5y ago
On /wp-admin/themes.php?page=if-menu uncheck “Enabled in Admin panel”. Otherwise WPML’s menu sync won’t work properly and for example “hide when logged in” menu items won’t sync
Read on wp.org ↗ - ★★★★★ lausianne1.6y ago
All I needed was to hide menu items from visitors. Probably overkill, but it worked well and easy for that.
Read on wp.org ↗ - ★★★★★ revcoincidence2.2y ago
I loved this. It was exactly what I wanted. Sadly, it hasn’t been updated to be compatible with recent updates to WP and nobody from the development team appears ever to respond to the free support forum. The Plugin’s own website appears to be inaccessible (so I can’t contact them), suggesting to me that this is not going to be updated. I’d be happy to be corrected, but the plugin’s failures to hide certain menu options on my sites mean I am now having to completely re-think how to approach this. My advice would be not to install (free or pro).
Read on wp.org ↗ - ★★★★★ jetaimecherie2.8y ago
“If Menu” plugin was great in the past, but i bought add-on “More Visibility Rules” for using RCP membership levels, which one doesn’t work due to obsolescent code… I can confirm that because i fix it after several hours of work…
Read on wp.org ↗ - ★★★★★ agelfand3.0y ago
I needed this plugin to show/hide based on RCP membership level and it does not work at all. No response from tech support. A complete waste of money.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.19.2 Updated – Improved WordPress v6.7 compatibility 0.19.2
- — Version 0.19.0 Updated – Improved WordPress v6.6 compatibility Fixed – Integration with Restrict Content Pro plugin 0.19.0
- — Version 0.18.0 Updated – WordPress v6.4 compatibility Updated – Improved check for IP geolocation 0.18.0
- — Version 0.17.0 Fixed – Broken Access Control Fixed – Check if callbacks are valid for Conditions 0.17.0
- — Version 0.16.3 Added – More usage examples in plugin FAQs section Updated – WordPress v6 compatibility Updated – Integration with Restrict Content Pro plugin is improved 0.16.3
- — Version 0.16.2 Fixed – Error shown about the registered REST Api endpoint Updated – Ensure compatibility with WordPress 5.6 0.16.2
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (0.19.2). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
Languages
via translate.wordpress.orgTranslated into 10 languages, 6 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Display tailored menu items to each visitor with visibility rules"
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 1 heading and 5 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,632 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-12 60K+ → 50K+ down after 498 days in tier
- 2024-11-30 70K+ → 60K+ down after 510 days in tier
- 2023-07-09 80K+ → 70K+ down after 860 days in tier
- 2021-03-01 70K+ → 80K+ up after 200 days in tier
- 2020-08-13 60K+ → 70K+ up after 343 days in tier
- 2019-09-05 50K+ → 60K+ up after 308 days in tier
- 2018-11-01 40K+ → 50K+ up after 183 days in tier
- 2018-05-02 30K+ → 40K+ up after 90 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
If Widget – Visibility control for Widgets 1K+ installs · 4.1★ · 4 shared tags D -
Menu Visibility Control 700+ installs · 4.1★ · 3 shared tags A -
Hide Posts 20K+ installs · 4.4★ · 2 shared tags A -
WP-ShowHide 9K+ installs · 4.1★ · 2 shared tags A -
Remove admin menus by role 8K+ installs · 4.1★ · 2 shared tags A -
Content Visibility for Divi Builder 2K+ installs · 4.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for If Menu – Visibility control for Menus into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/if-menu" width="480" height="300" style="border:0" loading="lazy" title="If Menu – Visibility control for Menus — Plugin Pulse"></iframe> If Menu – Visibility control for Menus: 50K+ active installs, 4.1★ (130 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/if-menu
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.