Plugin Pulse Beta
← Pulse

If Menu – Visibility control for Menus

by Andrei · Admin & Utilities

Also makes 2 other plugins · 51.1K+ installs across the portfolio →

Display tailored menu items to each visitor with visibility rules

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

⚠ Stale

Health

C 62/100

Stale

Active installs

50K+

≈56K estimated

Momentum

+41%

downloads vs prior 30d

Biggest opportunity: “hide”, “menu” and “roles” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.

How scoring works →
62 Health · C
Maintenance 28/100
Rating quality 78/100
Support 70/100
Security 96/100

62 health vs 56 average across 5,895 Admin & Utilities plugins

Install conversion

How it's measured →

4.5%

of downloads still active

At least 50K of 1.1M lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,188 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

Details

Version
0.19.2
Last updated
1.9y ago
Added
2012-10-10 · 14 yrs old
Requires WP
—
Tested up to
6.7.11
Requires PHP
6.0

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

77 / 100

Well optimized

Most to gain: Update recency

Update recency 37/100

Updated 695 days ago, past the ~180 days where wp.org starts discounting

WP compatibility 100/100

Tested up to WordPress 6.7.11; the current branch is 6.8

Rating quality 82/100

4.1★ over 130 reviews, smoothed to 4.10★

Listing tuning 100/100

5 of 5 tags set · short description in place

To rank higher: Last updated 695 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

+41% vs prior 30d
9731 Oct 2026

30-day downloads

Rolling 30-day volume · peak 38.7K · peaks are release surges

2.8K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

If Menu · #751youIf Widget · #6171Menu Visibility Cont · #7828Hide Posts · #1317

Rating trend

Star average over time · dips mark rough releases

4.131 Oct 2026

Health trend

Composite health score, snapshotted daily

6231 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

5531 Oct 2026

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.9y ago

latest release · v0.19.2 · 5 Dec 2024

10

tagged releases on record

Recent releases

0.19.2 · 5 Dec 20240.19.1 · 5 Dec 20240.19.0 · 8 Sep 20240.18.0 · 4 Mar 20240.17.0 · 29 Mar 20230.16.3 · 26 Jun 20220.8.3 · 21 Apr 20180.2.1 · 12 Oct 20140.2 · 22 Jun 20140.1 · 20 Jun 2014

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v0.19 78%
v0.16 9.5%
Older / other versions 12%

Estimated active installs

The public count shows “50K+”. Our estimate pins where the real number sits.

tracked estimate
50K–60K ≈56K

Crossed into this band 7 months ago; the previous band took 17 months to cross, which places it about 59% of the way through.

Install history since 14 Aug 2021

50K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ lowercase99
    9mo ago

    I have been using If Menu for some time and it is perfect for limiting and/or permitting, access depending on any combination of subscription, Role or logged In/logged Out HOWEVER although it is still functioning, access to “Appearance > Menu” is very slow and the connection will most often timeout. This means you cannot update the configuration. If Menu has not been updated for some time and it may no longer be compatible with recent versions of WordPress (I am running v6.9) This is unfortunate as I cannot find another solution that offers the same functionality UPDATE – I have switched to “User Menus – Nav Menu Visibility” by By Code Atlantic and although it seems to be of the same vintage as IF Menu (has not been updated in over a year) it appears to be fully functional and has almost the same functionality as IF Menu This topic was modified 5 months, 1 week ago by lowercase99.

    Read on wp.org ↗
  2. ★★★★★ romano117
    10mo ago

    Sad day, this plugin doesn’t work anymore

    Read on wp.org ↗
  3. ★★★★★ José Luis Hernández
    1.2y ago

    No funciona, no deja acceder al menu, hace que se caiga el servidor

    Read on wp.org ↗
  4. ★★★★★ Tobi
    1.5y ago

    On /wp-admin/themes.php?page=if-menu uncheck “Enabled in Admin panel”. Otherwise WPML’s menu sync won’t work properly and for example “hide when logged in” menu items won’t sync

    Read on wp.org ↗
  5. ★★★★★ lausianne
    1.6y ago

    All I needed was to hide menu items from visitors. Probably overkill, but it worked well and easy for that.

    Read on wp.org ↗
  6. ★★★★★ revcoincidence
    2.2y ago

    I loved this. It was exactly what I wanted. Sadly, it hasn’t been updated to be compatible with recent updates to WP and nobody from the development team appears ever to respond to the free support forum. The Plugin’s own website appears to be inaccessible (so I can’t contact them), suggesting to me that this is not going to be updated. I’d be happy to be corrected, but the plugin’s failures to hide certain menu options on my sites mean I am now having to completely re-think how to approach this. My advice would be not to install (free or pro).

    Read on wp.org ↗
  7. ★★★★★ jetaimecherie
    2.8y ago

    “If Menu” plugin was great in the past, but i bought add-on “More Visibility Rules” for using RCP membership levels, which one doesn’t work due to obsolescent code… I can confirm that because i fix it after several hours of work…

    Read on wp.org ↗
  8. ★★★★★ agelfand
    3.0y ago

    I needed this plugin to show/hide based on RCP membership level and it does not work at all. No response from tech support. A complete waste of money.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 0.19.2 Updated – Improved WordPress v6.7 compatibility 0.19.2
  2. — Version 0.19.0 Updated – Improved WordPress v6.6 compatibility Fixed – Integration with Restrict Content Pro plugin 0.19.0
  3. — Version 0.18.0 Updated – WordPress v6.4 compatibility Updated – Improved check for IP geolocation 0.18.0
  4. — Version 0.17.0 Fixed – Broken Access Control Fixed – Check if callbacks are valid for Conditions 0.17.0
  5. — Version 0.16.3 Added – More usage examples in plugin FAQs section Updated – WordPress v6 compatibility Updated – Integration with Restrict Content Pro plugin is improved 0.16.3
  6. — Version 0.16.2 Fixed – Error shown about the registered REST Api endpoint Updated – Ensure compatibility with WordPress 5.6 0.16.2

Security history

via Wordfence Intelligence

All 2 disclosed vulnerabilities are patched in the current version (0.19.2). Sites still on an older version should update.

  1. 2024-12-06 CVE-2024-7894 Missing Authorization Affects <= 0.19.1 Patched in 0.19.2
  2. 2023-03-22 CVE-2022-41698 Missing Authorization Affects <= 0.16.3 Patched in 0.17

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 10 languages, 6 at 90% or more · development strings

Catalan 100%
Dutch 100%
French (France) 100%
Russian 100%
Spanish (Spain) 100%
Ukrainian 100%
Chinese (China) 25%
Bulgarian 17%
Romanian 7%
Arabic 1%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

4 of 8 pass · checked 26 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Display tailored menu items to each visitor with visibility rules"
  • ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
  • ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce.
  • ! Headings and lists 1 heading and 5 lists; assistants quote headed sections and bullet lists, not paragraphs.
  • ✓ Enough to quote 1,632 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-12 60K+ → 50K+ down after 498 days in tier
  2. 2024-11-30 70K+ → 60K+ down after 510 days in tier
  3. 2023-07-09 80K+ → 70K+ down after 860 days in tier
  4. 2021-03-01 70K+ → 80K+ up after 200 days in tier
  5. 2020-08-13 60K+ → 70K+ up after 343 days in tier
  6. 2019-09-05 50K+ → 60K+ up after 308 days in tier
  7. 2018-11-01 40K+ → 50K+ up after 183 days in tier
  8. 2018-05-02 30K+ → 40K+ up after 90 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for If Menu – Visibility control for Menus into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/if-menu" width="480" height="300" style="border:0" loading="lazy" title="If Menu – Visibility control for Menus — Plugin Pulse"></iframe>
Preview card ↗

If Menu – Visibility control for Menus: 50K+ active installs, 4.1★ (130 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/if-menu

Spotted a number that looks wrong? Report a data issue and we'll check it against the source.