If Menu – Visibility control for Menus
by Andrei · Admin & Utilities
Also makes 2 other plugins · 51.1K+ installs across the portfolio →
Display tailored menu items to each visitor with visibility rules
58 health vs 54 average across 3,791 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Update recency
To rank higher: Last updated 628 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
1.8K
now · peak 38.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.7y ago
latest release · v0.19.2
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-21 · 1,474 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ lowercase997mo ago
I have been using If Menu for some time and it is perfect for limiting and/or permitting, access depending on any combination of subscription, Role or logged In/logged Out HOWEVER although it is still functioning, access to “Appearance > Menu” is very slow and the connection will most often timeout. This means you cannot update the configuration. If Menu has not been updated for some time and it may no longer be compatible with recent versions of WordPress (I am running v6.9) This is unfortunate as I cannot find another solution that offers the same functionality UPDATE – I have switched to “User Menus – Nav Menu Visibility” by By Code Atlantic and although it seems to be of the same vintage as IF Menu (has not been updated in over a year) it appears to be fully functional and has almost the same functionality as IF Menu This topic was modified 5 months, 1 week ago by lowercase99.
Read on wp.org ↗ - ★★★★★ romano1178mo ago
Sad day, this plugin doesn’t work anymore
Read on wp.org ↗ - ★★★★★ José Luis Hernández1.0y ago
No funciona, no deja acceder al menu, hace que se caiga el servidor
Read on wp.org ↗ - ★★★★★ Tobi1.3y ago
On /wp-admin/themes.php?page=if-menu uncheck “Enabled in Admin panel”. Otherwise WPML’s menu sync won’t work properly and for example “hide when logged in” menu items won’t sync
Read on wp.org ↗ - ★★★★★ lausianne1.4y ago
All I needed was to hide menu items from visitors. Probably overkill, but it worked well and easy for that.
Read on wp.org ↗ - ★★★★★ revcoincidence2.0y ago
I loved this. It was exactly what I wanted. Sadly, it hasn’t been updated to be compatible with recent updates to WP and nobody from the development team appears ever to respond to the free support forum. The Plugin’s own website appears to be inaccessible (so I can’t contact them), suggesting to me that this is not going to be updated. I’d be happy to be corrected, but the plugin’s failures to hide certain menu options on my sites mean I am now having to completely re-think how to approach this. My advice would be not to install (free or pro).
Read on wp.org ↗ - ★★★★★ jetaimecherie2.6y ago
“If Menu” plugin was great in the past, but i bought add-on “More Visibility Rules” for using RCP membership levels, which one doesn’t work due to obsolescent code… I can confirm that because i fix it after several hours of work…
Read on wp.org ↗ - ★★★★★ agelfand2.8y ago
I needed this plugin to show/hide based on RCP membership level and it does not work at all. No response from tech support. A complete waste of money.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.19.2 Updated – Improved WordPress v6.7 compatibility 0.19.2
- — Version 0.19.0 Updated – Improved WordPress v6.6 compatibility Fixed – Integration with Restrict Content Pro plugin 0.19.0
- — Version 0.18.0 Updated – WordPress v6.4 compatibility Updated – Improved check for IP geolocation 0.18.0
- — Version 0.17.0 Fixed – Broken Access Control Fixed – Check if callbacks are valid for Conditions 0.17.0
- — Version 0.16.3 Added – More usage examples in plugin FAQs section Updated – WordPress v6 compatibility Updated – Integration with Restrict Content Pro plugin is improved 0.16.3
- — Version 0.16.2 Fixed – Error shown about the registered REST Api endpoint Updated – Ensure compatibility with WordPress 5.6 0.16.2
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
Languages
via translate.wordpress.orgTranslated into 10 languages, 6 at 90% or more · development strings
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-12 60K+ → 50K+ down after 498 days in tier
- 2024-11-30 70K+ → 60K+ down after 510 days in tier
- 2023-07-09 80K+ → 70K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
If Widget – Visibility control for Widgets 1K+ installs · 4.1★ · 4 shared tags D -
Menu Visibility Control 600+ installs · 4.1★ · 3 shared tags B -
Hide Posts 20K+ installs · 4.4★ · 2 shared tags A -
WP-ShowHide 9K+ installs · 4.1★ · 2 shared tags A
-
Remove admin menus by role 8K+ installs · 4.1★ · 2 shared tags A -
Content Visibility for Divi Builder 2K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for If Menu – Visibility control for Menus into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/if-menu" width="480" height="300" style="border:0" loading="lazy" title="If Menu – Visibility control for Menus — Plugin Pulse"></iframe> If Menu – Visibility control for Menus: 50K+ active installs, 4.1★ (130 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/if-menu