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If Menu – Visibility control for Menus

by Andrei · Admin & Utilities

Also makes 2 other plugins · 51.1K+ installs across the portfolio →

Display tailored menu items to each visitor with visibility rules

⚠ Stale
How scoring works →
58 Health · C
Maintenance 34/100
Rating quality 78/100
Support 70/100

58 health vs 54 average across 3,791 Admin & Utilities plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

79 / 100

Well optimized

Biggest win: Update recency

Update recency 42/100
WP compatibility 100/100
Rating quality 82/100
Listing tuning 100/100

To rank higher: Last updated 628 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+12% vs prior 30d
69Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

1.8K

now · peak 38.7K

1.8K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

If Menu · #726 you If Widget · #6194 Menu Visibility Cont · #8371 Hide Posts · #1327

Rating trend

Star average over time · dips mark rough releases

4.1Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

36per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.7y ago

latest release · v0.19.2

10

tagged releases on record

Recent releases

0.19.2 · 1.7y ago0.19.1 · 1.7y ago0.19.0 · 2.0y ago0.18.0 · 2.5y ago0.17.0 · 3.4y ago0.16.3 · 4.2y ago0.8.3 · 8.4y ago0.2.1 · 11.9y ago0.2 · 12.2y ago0.1 · 12.2y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v0.19 78%
v0.16 9.5%
Older / other versions 12%

Estimated active installs

The public count shows “50K+”. Our estimate pins where the real number sits.

tracked estimate
50K–60K ≈54K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-21 · 1,474 observations

50KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
0.19.2
Last updated
1.7y ago
Added
2012-10-10 · 13 yrs old
Requires WP
Tested up to
6.7.7
Requires PHP
6.0

Recent reviews

All reviews on wp.org ↗
  1. lowercase99
    7mo ago

    I have been using If Menu for some time and it is perfect for limiting and/or permitting, access depending on any combination of subscription, Role or logged In/logged Out HOWEVER although it is still functioning, access to “Appearance > Menu” is very slow and the connection will most often timeout. This means you cannot update the configuration. If Menu has not been updated for some time and it may no longer be compatible with recent versions of WordPress (I am running v6.9) This is unfortunate as I cannot find another solution that offers the same functionality UPDATE – I have switched to “User Menus – Nav Menu Visibility” by By Code Atlantic and although it seems to be of the same vintage as IF Menu (has not been updated in over a year) it appears to be fully functional and has almost the same functionality as IF Menu This topic was modified 5 months, 1 week ago by lowercase99.

    Read on wp.org ↗
  2. romano117
    8mo ago

    Sad day, this plugin doesn’t work anymore

    Read on wp.org ↗
  3. José Luis Hernández
    1.0y ago

    No funciona, no deja acceder al menu, hace que se caiga el servidor

    Read on wp.org ↗
  4. Tobi
    1.3y ago

    On /wp-admin/themes.php?page=if-menu uncheck “Enabled in Admin panel”. Otherwise WPML’s menu sync won’t work properly and for example “hide when logged in” menu items won’t sync

    Read on wp.org ↗
  5. lausianne
    1.4y ago

    All I needed was to hide menu items from visitors. Probably overkill, but it worked well and easy for that.

    Read on wp.org ↗
  6. revcoincidence
    2.0y ago

    I loved this. It was exactly what I wanted. Sadly, it hasn’t been updated to be compatible with recent updates to WP and nobody from the development team appears ever to respond to the free support forum. The Plugin’s own website appears to be inaccessible (so I can’t contact them), suggesting to me that this is not going to be updated. I’d be happy to be corrected, but the plugin’s failures to hide certain menu options on my sites mean I am now having to completely re-think how to approach this. My advice would be not to install (free or pro).

    Read on wp.org ↗
  7. jetaimecherie
    2.6y ago

    “If Menu” plugin was great in the past, but i bought add-on “More Visibility Rules” for using RCP membership levels, which one doesn’t work due to obsolescent code… I can confirm that because i fix it after several hours of work…

    Read on wp.org ↗
  8. agelfand
    2.8y ago

    I needed this plugin to show/hide based on RCP membership level and it does not work at all. No response from tech support. A complete waste of money.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 0.19.2 Updated – Improved WordPress v6.7 compatibility 0.19.2
  2. Version 0.19.0 Updated – Improved WordPress v6.6 compatibility Fixed – Integration with Restrict Content Pro plugin 0.19.0
  3. Version 0.18.0 Updated – WordPress v6.4 compatibility Updated – Improved check for IP geolocation 0.18.0
  4. Version 0.17.0 Fixed – Broken Access Control Fixed – Check if callbacks are valid for Conditions 0.17.0
  5. Version 0.16.3 Added – More usage examples in plugin FAQs section Updated – WordPress v6 compatibility Updated – Integration with Restrict Content Pro plugin is improved 0.16.3
  6. Version 0.16.2 Fixed – Error shown about the registered REST Api endpoint Updated – Ensure compatibility with WordPress 5.6 0.16.2

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2024-12-06 CVE-2024-7894 Missing Authorization Affects <= 0.19.1 Patched in 0.19.2
  2. 2023-03-22 CVE-2022-41698 Missing Authorization Affects <= 0.16.3 Patched in 0.17

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 10 languages, 6 at 90% or more · development strings

Catalan 100%
Dutch 100%
French (France) 100%
Russian 100%
Spanish (Spain) 100%
Ukrainian 100%
Chinese (China) 25%
Bulgarian 17%
Romanian 7%
Arabic 1%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-12 60K+ → 50K+ down after 498 days in tier
  2. 2024-11-30 70K+ → 60K+ down after 510 days in tier
  3. 2023-07-09 80K+ → 70K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

If Menu – Visibility control for Menus: 50K+ active installs, 4.1★ (130 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/if-menu