HTML Import 2
by Stephanie Leary · Content & Feeds
Also makes 18 other plugins · 16.2K+ installs across the portfolio →
Imports well-formed HTML files into WordPress pages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 47/100
Stale · Likely abandoned
Active installs
5K+
≈5.5K estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: “import”, “pages” and “static files” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
47 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 5K of 299.1K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 863 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.6.30, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3259 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.6.30; the current branch is 6.8
4.3★ over 32 reviews, smoothed to 4.18★
5 of 5 tags set · short description in place
To rank higher: Last updated 3259 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 8d
0%
Breadth
of keywords climbing, 8d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| import your tag | Not in the top 24 | ||
| pages your tag | Not in the top 24 | ||
| static files your tag | Not in the top 24 | ||
| taxonomies your tag | Not in the top 24 | ||
| taxonomy your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 0 listed. 4 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “import”, “pages” and “static files” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
10.2y ago
latest release · v2.6 · 3 Aug 2016
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 13 months to cross, which places it about 52% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ pookywiss774.6y ago
I have about 2,600 pages to get up on a WordPress site and this is saving me so much time. It works perfectly. Especially helpful that I can use the file name as the slug, so I can do an easy quick htaccess rewrite for each folder.
Read on wp.org ↗ - ★★★★★ boatsurfer20114.8y ago
Not working yet
Read on wp.org ↗ - ★★★★★ deirdrebeth6.2y ago
This worked great. I’ve still got clean-up to do, but all the pages are there. <3
Read on wp.org ↗ - ★★★★★ mlipenk6.3y ago
I had a static site with over 1000 pages. This plugin saved me a ton of time in migrating it to a WordPress site. THANK YOU.
Read on wp.org ↗ - ★★★★★ revixi56.9y ago
Ok, it does not do all the job for you but how can I complain? It did save me a lot of hours of work! Thanks a milion time for this little gem. Hope you’ll keep it updated because it’s very usefull and well done.
Read on wp.org ↗ - ★★★★★ Anonymous8.6y ago
Tnx, you saved us a lot of time! Works even on the newest WordPress.
Read on wp.org ↗ - ★★★★★ Lectrichead8.6y ago
We have a wiki from Wikispaces consisting of 880+ pages and needed to find a new format to host it in without cutting and pasting all of those pages somewhere. A quick HTML output from that site, some mass search and replaces of URL in the HTML files, and an import using this and we had a functioning site again! I hope Stephanie Leary can consider continuing work on this plugin as it has a very specific purpose that can help some of us under certain conditions. It was a great plugin to find and immensely helpful.
Read on wp.org ↗ - ★★★★★ Profitatem8.7y ago
This is awesome, just what I needed. I just got one issue, surely caused by some wrong setting. Each time I import a HTML page int WP, I get all my existing pages copied too (so that I have multiple pages duplicated) Please help wth this. Thanks in advance
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.6 Removed ancient magic runtime quotes call, wow. Checking for empty string instead of empty() to allow for directories named ‘0’ or similar Bail out earlier if XML can’t be loaded, to avoid fatal errors More efficient lin 2.6
- — Version 2.5.1 Fixed warnings and notices related to the custom category walker. Fixed bug where the page parent option displayed incorrectly in sites with no published pages. 2.5.1
- — Version 2.5 Custom fields can now allow the same HTML tags as content Fixed a problem with some image paths Made image and link searches case-insensitive (props Clean Forest Solutions ) Fixed some incorrectly escaped options that wo 2.5
- — Version 2.4 You can now specify more than one index filename (e.g. ‘index.php, default.htm’) New option to remove the imported title from within the content area Fallbacks: if your chosen tag/area is empty or does not exist, the imp 2.4
- — Version 2.3 New option to import an entire file’s contents instead of selecting a portion of it. (Props Shawn Zilbert.) New option to generate the title from the filename. (Props Shawn Zilbert.) New option to preserve the original f 2.3
- — Version 2.2 Now imports media files other than images. Uses rawurldecode() to remove junk like %20 from file names, and thus should now handle situations where your link is something like my%20file.doc and your file is actually call 2.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 64 languages, 0 at 90% or more
Plus 40 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Imports well-formed HTML files into WordPress pages."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 3,107 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "static files", "taxonomy" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-23 6K+ → 5K+ down after 401 days in tier
- 2025-03-18 7K+ → 6K+ down after 35 days in tier
- 2025-02-11 6K+ → 7K+ up after 1 days in tier
- 2025-02-10 7K+ → 6K+ down after 264 days in tier
- 2024-05-22 8K+ → 7K+ down after 1 days in tier
- 2024-05-21 7K+ → 8K+ up after 1 days in tier
- 2024-05-20 8K+ → 7K+ down after 164 days in tier
- 2023-12-08 9K+ → 8K+ down after 300 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Posts in Page 10K+ installs · 4.4★ · 2 shared tags C -
TagPages 1K+ installs · 4.1★ · 2 shared tags D - S Simple Taxonomy Refreshed 400+ installs · 4.2★ · 2 shared tags A
-
Custom Post Type UI 1M+ installs · 4.6★ · 1 shared tag A -
One Click Demo Import 1M+ installs · 4.3★ · 1 shared tag B -
WP-PageNavi 400K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for HTML Import 2 into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/import-html-pages" width="480" height="300" style="border:0" loading="lazy" title="HTML Import 2 — Plugin Pulse"></iframe> HTML Import 2: 5K+ active installs, 4.3★ (32 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/import-html-pages
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