Inline Image Base64 – inline specific images into the HTML
by Jose Mortellaro · Performance
Also makes 57 other plugins · 25.8K+ installs across the portfolio →
Improve the rendering performance inlining the little images directly into the HTML as base64 (e.g. the logo).
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
90+
≈98 estimated
Momentum
+109%
downloads vs prior 30d
Biggest opportunity: Add “image optimisation” and “optimisation” to your wp.org tags. You rank #9 and #17 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed these are the slots worth spending.
83 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →2.5%
of downloads still active
At least 90 of 3.6K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,101 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 30 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| base64 | #1 | #5 | 0 |
| inline | #6 | #24 | down 1 |
| speed optimisation your tag | #7 | #20 | — |
| layout shift your tag | #12 | #23 | 0 |
| image optimisation | #9 | #22 | 0 |
| optimisation | #17 | #21 | up 1 |
| shift | #24 | #24 | — |
9 searches this plugin appeared in over the last 90 days, 7 listed. 2 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “image optimisation” and “optimisation” to your wp.org tags. You rank #9 and #17 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed these are the slots worth spending.
- One page off on “layout shift”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 7 Oct 2022 · 1,485 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 169 · peaks are release surges
Directory rank
Ranked about #16,800 to #17,400, alongside the other plugins at 90+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v0.0.4 · 21 May 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 100.
Install history since 6 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ stefanogag5.5y ago
Great Plugin, nice work!
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Improve the rendering performance inlining the little images directly into the HTML as base64 (e.g. the logo)."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 2,510 characters of description.
- ✓ Tags match the text 1 of 2 tags appear in the text; "Speed Optimisation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 100+ → 90+ down after 26 days in tier
- 2026-07-12 90+ → 100+ up after 1 days in tier
- 2026-07-11 100+ → 90+ down after 41 days in tier
- 2026-05-31 90+ → 100+ up after 3 days in tier
- 2026-05-28 100+ → 90+ down after 3 days in tier
- 2026-05-25 90+ → 100+ up after 1 days in tier
- 2026-05-24 100+ → 90+ down after 21 days in tier
- 2026-05-03 90+ → 100+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
Embed this report card
Drop a live Pulse card for Inline Image Base64 – inline specific images into the HTML into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/inline-image-base64" width="480" height="300" style="border:0" loading="lazy" title="Inline Image Base64 – inline specific images into the HTML — Plugin Pulse"></iframe> Inline Image Base64 – inline specific images into the HTML: 90+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/inline-image-base64
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