Insert Video with Schema.org (IVS)
by Artem Abramovich · SEO
Also makes 2 other plugins · 4.7K+ installs across the portfolio →
Plugin created shortcode to insert YouTube videos with microdate on Schema.org for rich snippet
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈180 estimated
Momentum
+18%
low volume, under 1,000 downloads a month
Biggest opportunity: “shortcode”, “shortcodes” and “youtube shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
46 health vs 65 average across 2,231 SEO plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 100 of 5.5K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,196 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.0.31, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2910 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.0.31; the current branch is 7.1
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2910 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| schemaorg your tag | #7 | #5 | 0 |
| schema.org your tag | Not checked yet | ||
| shortcode your tag | Not in the top 24 | ||
| shortcodes your tag | Not in the top 24 | ||
| youtube shortcode your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “shortcode”, “shortcodes” and “youtube shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 98 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
8.0y ago
latest release · v3.1.7 · 14 Nov 2018
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and a band this size takes about a year or more to cross, so the real count is still just under 200.
Install history since 6 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ karamba10.8y ago
Why plugin can’t pull all info by given URL? (need add by hand: title, description, thumbnail, record date).
Read on wp.org ↗ - ★★★★★ Sir.DarKNesS2211.3y ago
Please Add English Language!
Read on wp.org ↗ - ★★★★★ horo6311.9y ago
Плагин Insert Video with Schema.org (IVS) хорошо помогает добавлять микроразметку видео на страницах сайта. При редактировании статьи микроразметка не форматируется WordPress.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Plugin created shortcode to insert YouTube videos with microdate on Schema.org for rich snippet"
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions PayPal, YouTube.
- ✓ Headings and lists 4 headings and 2 lists.
- ! Enough to quote 529 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("schemaorg", "shortcodes", "youtube shortcode" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-25 200+ → 100+ down after 73 days in tier
- 2026-08-13 300+ → 200+ down after 635 days in tier
- 2024-11-16 400+ → 300+ down after 21 days in tier
- 2024-10-26 500+ → 400+ down after 8 days in tier
- 2024-10-18 600+ → 500+ down after 2 days in tier
- 2024-10-16 700+ → 600+ down after 3 days in tier
- 2024-10-13 800+ → 700+ down after 33 days in tier
- 2024-09-10 700+ → 800+ up after 19 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 2 shared tags A -
Column Shortcodes 60K+ installs · 4.7★ · 2 shared tags D -
Meks Flexible Shortcodes 10K+ installs · 4.0★ · 2 shared tags C - C Contact Form 7 Shortcode Enabler 10K+ installs · 4.4★ · 2 shared tags C
-
WP Date and Time Shortcode 10K+ installs · 4.6★ · 2 shared tags A -
Bootstrap Shortcodes 4K+ installs · 4.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Insert Video with Schema.org (IVS) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/insert-video-with-schemaorg-ivws" width="480" height="300" style="border:0" loading="lazy" title="Insert Video with Schema.org (IVS) — Plugin Pulse"></iframe> Insert Video with Schema.org (IVS): 100+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/insert-video-with-schemaorg-ivws
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