Instapage Plugin
by instapagedev · Uncategorized
Instapage plugin - the best way for WordPress to seamlessly publish landing pages as a natural extension of your WordPress blog or website.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
4K+
≈4.7K estimated
Momentum
+38%
downloads vs prior 30d
Biggest opportunity: Swap “landing page” and “lead generation” for “distribution” and “salesforce”. “landing page” isn't earning its slot: you're not in the first 24 results for its own search. “distribution” sits at #13 untagged, close enough for a declared tag to move it up. “lead generation” isn't earning its slot: you're not in the first 24 results for its own search. “salesforce” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 58 average across 25,736 Uncategorized plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 4K of 519.3K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 19 days ago
Tested up to WordPress 6.9.11, the current branch or newer
4.8★ over 218 reviews, smoothed to 4.67★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.6
Velocity
places per keyword, 28d
25%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| instapage your tag | #1 | #1 | 0 |
| squeeze page your tag | #5 | #3 | down 1 |
| a b testing your tag | #13 | #5 | up 2 |
| distribution | #13 | #5 | down 1 |
| aweber | #15 | #12 | up 6 |
| salesforce | #18 | #15 | down 1 |
| landing page your tag | Not in the top 24 | ||
| lead generation your tag | Not in the top 24 | ||
25 searches this plugin appeared in over the last 90 days, 6 listed. 19 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “landing page” and “lead generation” for “distribution” and “salesforce”. “landing page” isn't earning its slot: you're not in the first 24 results for its own search. “distribution” sits at #13 untagged, close enough for a declared tag to move it up. “lead generation” isn't earning its slot: you're not in the first 24 results for its own search. “salesforce” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “a b testing”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 7.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
19d ago
latest release · v3.7.3 · 12 Oct 2026
28
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 54% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 70% of the way through.
Install history since 29 Sep 2015
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-08 Version 3.7.3 Security improvement: removed unused proxy endpoint (CVE-2026-39728) 3.7.3
- 2026-05-11 Version 3.7.2 Small PHP 8.x compatibility improvements Updated ‘Tested up to’ field to version 6.9 3.7.2
- 2025-11-28 Version 3.7.1 Security improvement: adding CSRF support (CVE-2025-60115) 3.7.1
- 2025-10-06 Version 3.7.0 Tokens now display the associated workspace name and ID on the settings page, making it easier to manage multiple accounts. Small PHP 8.x compatibility improvements 3.7.0
- 2025-06-04 Version 3.6.0 Internal optimizations 3.6.0
- 2025-04-29 Version 3.5.12 Updated ‘Tested up to’ field to version 6.8 3.5.12
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.7.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Instapage plugin - the best way for WordPress to seamlessly publish landing pages as a natural extension of..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("ideal for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Mailchimp, Zapier, Google Analytics, Salesforce.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,593 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("a b testing", "lead generation", "squeeze page" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-14 5K+ → 4K+ down after 353 days in tier
- 2025-07-26 6K+ → 5K+ down after 222 days in tier
- 2024-12-16 7K+ → 6K+ down after 17 days in tier
- 2024-11-29 8K+ → 7K+ down after 217 days in tier
- 2024-04-26 9K+ → 8K+ down after 140 days in tier
- 2023-12-08 10K+ → 9K+ down after 16 days in tier
- 2023-11-22 9K+ → 10K+ up after 22 days in tier
- 2023-10-31 10K+ → 9K+ down after 1071 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ABtesting.ai – Landing Page Optimization 10+ installs · 3.9★ · 3 shared tags D -
Leadpages 10K+ installs · 4.1★ · 2 shared tags A -
Popupsmart 600+ installs · 4.0★ · 2 shared tags B -
Leadfox for WordPress 200+ installs · 3.6★ · 2 shared tags -
EngageBay Landing Pages – Responsive landing pages for lead generation and conversions 70+ installs · 4.1★ · 2 shared tags C -
Landing Page Rockstar – BETA 10+ installs · 4.1★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Instapage Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/instapage" width="480" height="300" style="border:0" loading="lazy" title="Instapage Plugin — Plugin Pulse"></iframe> Instapage Plugin: 4K+ active installs, 4.8★ (218 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/instapage
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