INVOX Call Tracking
by invox · Analytics
The INVOX Call Tracking plugin lets WordPress users easily add Dynamic Number Insertion (DNI) to their site without technical or coding skills.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 54/100
Stale · Few reviews
Active installs
50+
≈50 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Add “dni” and “ppc” to your wp.org tags. You rank #11 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
54 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 50 of 1.4K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 702 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 702 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.4
Velocity
places per keyword, 13d
40%
Breadth
of keywords climbing, 13d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dni | #11 | #12 | 0 |
| dynamic number insertion your tag | #22 | #24 | up 2 |
| ppc | #21 | #23 | up 1 |
| call tracking your tag | Not in the top 24 | ||
| marketing analytics your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 3 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “dni” and “ppc” to your wp.org tags. You rank #11 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 1 Jan 2024 · 1,035 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 96 · peaks are release surges
Directory rank
Ranked about #20,100 to #21,200, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v1.1 · 28 Nov 2024
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band 10 days ago and a band this size takes about a year or more to cross, so the real count is still just over 50.
At the current install trend, crossing 60+ in roughly 313 days.
Install history since 31 Dec 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ mihainasaudean2.7y ago
Invox call tracking is an essential software for our marketing agency, and the WordPress plugin makes it so easy to set up the technology on the WordPress websites.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The INVOX Call Tracking plugin lets WordPress users easily add Dynamic Number Insertion (DNI) to their site..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 2,366 characters of description.
- ✓ Tags match the text 2 of 3 tags appear in the text; "marketing analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 40+ → 50+ up after 248 days in tier
- 2026-02-15 30+ → 40+ up after 2 days in tier
- 2026-02-13 40+ → 30+ down after 1 days in tier
- 2026-02-12 30+ → 40+ up after 1 days in tier
- 2026-02-11 40+ → 30+ down after 1 days in tier
- 2026-02-10 30+ → 40+ up after 7 days in tier
- 2026-02-03 40+ → 30+ down after 2 days in tier
- 2026-02-01 30+ → 40+ up after 134 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Clixtell 1K+ installs · 3.6★ · 2 shared tags -
CallRoot 10+ installs · 3.6★ · 2 shared tags -
Dynamic Number Insertion 10+ installs · 3.6★ · 2 shared tags -
DialPerPage — installs · 3.6★ · 2 shared tags -
800.com Call Tracking — installs · 3.6★ · 2 shared tags -
Call Bullet by AutoThink — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for INVOX Call Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/invox-call-tracking" width="480" height="300" style="border:0" loading="lazy" title="INVOX Call Tracking — Plugin Pulse"></iframe> INVOX Call Tracking: 50+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/invox-call-tracking
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