IP2Location Variables
by IP2Location · Uncategorized
Also makes 10 other plugins · 37.6K+ installs across the portfolio →
Library helps you to create location based website or content easily by integrating geolocation solution to your site. It supports both IPv4 and IPv6 …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈110 estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: Swap “geo targeting”, “geolocation” and “targeted content” for “variables”, “bin” and “elevation”. “geo targeting” isn't earning its slot: you're not in the first 24 results for its own search. “variables” sits at #5 untagged, close enough for a declared tag to move it up. “geolocation” isn't earning its slot: you're not in the first 24 results for its own search. “bin” sits at #12 untagged, close enough for a declared tag to move it up. “targeted content” isn't earning its slot: you're not in the first 24 results for its own search. “elevation” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 25,739 Uncategorized plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 100 of 13.5K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 72 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.3★ over 3 reviews, smoothed to 4.00★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-0.9
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ip2location your tag | #4 | #12 | 0 |
| variables | #5 | #22 | down 1 |
| bin | #12 | #21 | down 1 |
| elevation | #12 | #23 | 0 |
| ipv4 | #20 | #24 | 0 |
| ipv6 | #22 | #24 | 0 |
| variable | #21 | #23 | down 1 |
| site variables | #14 | #24 | down 1 |
| geo targeting your tag | Not in the top 24 | ||
| geolocation your tag | Not in the top 24 | ||
| ip2location library your tag | Not checked yet | ||
| targeted content your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 8 listed. 9 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “geo targeting”, “geolocation” and “targeted content” for “variables”, “bin” and “elevation”. “geo targeting” isn't earning its slot: you're not in the first 24 results for its own search. “variables” sits at #5 untagged, close enough for a declared tag to move it up. “geolocation” isn't earning its slot: you're not in the first 24 results for its own search. “bin” sits at #12 untagged, close enough for a declared tag to move it up. “targeted content” isn't earning its slot: you're not in the first 24 results for its own search. “elevation” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 285 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 46 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 15 Sep 2026
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.10.1). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Library helps you to create location based website or content easily by integrating geolocation solution to..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,757 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("geo-targeting", "ip2location library", "targeted content" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-16 90+ → 100+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- B belingoGeo 1K+ installs · 4.5★ · 3 shared tags B
-
IP2Location Tags 200+ installs · 3.8★ · 3 shared tags B -
IP2Location Hello Greeting 10+ installs · 3.6★ · 2 shared tags -
IP2Location Country Blocker 30K+ installs · 4.1★ · 1 shared tag B -
Geolocation IP Detection 20K+ installs · 4.6★ · 1 shared tag A -
Price Based on Country for WooCommerce 20K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for IP2Location Variables into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ip2location-variables" width="480" height="300" style="border:0" loading="lazy" title="IP2Location Variables — Plugin Pulse"></iframe> IP2Location Variables: 100+ active installs, 2.3★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/ip2location-variables
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