Keyless Auth – Login without Passwords
by Chris Martens · Email & Marketing
Also makes 2 other plugins · 80+ installs across the portfolio →
Secure, passwordless authentication for WordPress. Your users login via magic email links – no passwords to remember or forget.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
40+
≈40 estimated
Momentum
+34%
downloads vs prior 30d
Biggest opportunity: “2fa”, “authentication” and “passwordless” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.1%
of downloads still active
At least 40 of 1.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 341 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-1.4
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| 2fa your tag | Not in the top 24 | ||
| authentication your tag | Not in the top 24 | ||
| passwordless your tag | Not in the top 24 | ||
| secure login your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 0 listed. 7 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “2fa”, “authentication” and “passwordless” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 13 Sep 2025 · 414 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 528 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
11mo ago
latest release · v3.2.4 · 24 Nov 2025
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just over 40.
At the current install trend, crossing 50+ in roughly 277 days.
Install history since 12 Sep 2025
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Secure, passwordless authentication for WordPress. Your users login via magic email links – no passwords to..."
- ✓ Has a FAQ 18 questions in the FAQ.
- ✓ FAQ asks real questions 18 of 18 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Jetpack, Slack, REST API.
- ✓ Headings and lists 11 headings and 3 lists.
- ✓ Enough to quote 6,739 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "secure login" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 30+ → 40+ up after 18 days in tier
- 2026-10-12 40+ → 30+ down after 124 days in tier
- 2026-06-10 30+ → 40+ up after 3 days in tier
- 2026-06-07 40+ → 30+ down after 3 days in tier
- 2026-06-04 30+ → 40+ up after 76 days in tier
- 2026-03-20 20+ → 30+ up after 1 days in tier
- 2026-03-19 30+ → 20+ down after 6 days in tier
- 2026-03-13 20+ → 30+ up after 63 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Two Factor 100K+ installs · 4.7★ · 2 shared tags A -
miniOrange 2FA – Two Factor Authentication for WordPress (OTP, SMS, Email, Google Authenticator) 10K+ installs · 4.5★ · 2 shared tags A -
Two Factor (2FA) Authentication via Email 9K+ installs · 4.2★ · 2 shared tags A - W WP 2-step verification 1K+ installs · 4.1★ · 2 shared tags C
-
Trusona for WordPress 400+ installs · 4.6★ · 2 shared tags A - O OneCode Login 200+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Keyless Auth – Login without Passwords into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/keyless-auth" width="480" height="300" style="border:0" loading="lazy" title="Keyless Auth – Login without Passwords — Plugin Pulse"></iframe> Keyless Auth – Login without Passwords: 40+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/keyless-auth
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