Improves the performance and reduces the emissions of your website by only loading embeds (youtube, vimeo, etc) when they are clicked.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 51/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈190 estimated
Momentum
+30%
downloads vs prior 30d
Biggest opportunity: Swap “embed” for “emissions”. “embed” isn't earning its slot: you're not in the first 24 results for its own search. “emissions” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
51 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 100 of 3.5K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 892 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 892 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
0.0
Velocity
places per keyword, 10d
33%
Breadth
of keywords climbing, 10d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sustainability your tag | #18 | #12 | up 1 |
| emissions | #17 | #11 | 0 |
| embed your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| vimeo your tag | Not in the top 24 | ||
| youtube your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 2 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “embed” for “emissions”. “embed” isn't earning its slot: you're not in the first 24 results for its own search. “emissions” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 3 Feb 2023 · 1,367 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 269 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.4y ago
latest release · v1.6.3 · 22 May 2024
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 2 Feb 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ dyneezinha2.4y ago
It works perfectly. The best plugin I found. I recommend! Sorry for any errors in writing, I’m originally from Brazil and I only write in Portuguese. I’m using google translator. This topic was modified 2 years, 2 months ago by Steven Stern (sterndata). This topic was modified 2 years, 1 month ago by dyneezinha.
Read on wp.org ↗ - ★★★★★ Bjarne Oldrup2.7y ago
Lazy Embed is a no fuss, super simple and robust way to improve on performance, privacy and sustainability of video embeds using the block editor. Some highlights include: Works with existing and new video embeds. Accessibility-friendly; video can be triggered with keyboard. No settings or custom code needed; activate and be done. Leave no trace behind; deactivate if you don’t like it. Valid HTML output; quality code. Much improved Google Lighthouse scores. If you mostly embed YouTube, Vimeo or Daily Motion videos, and you don’t need custom overlays with, say, link to privacy polices (hint: you can link to these in the captions), Lazy Embed is definitely worth a try. Tested with WordPress 6.5 beta 3 and PHP 8.3; no issues encountered. There are similar plugins out there, which allow for more customizations and support for more embed types. These might give you more flexibility, but it’s also more work. Lazy Embed definitely has my recommendation. Bjarne
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.3
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Improves the performance and reduces the emissions of your website by only loading embeds (youtube, vimeo,..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions YouTube, Vimeo.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 847 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "sustainability" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-20 90+ → 100+ up after 40 days in tier
- 2024-10-11 80+ → 90+ up after 4 days in tier
- 2024-10-07 90+ → 80+ down after 1 days in tier
- 2024-10-06 80+ → 90+ up after 22 days in tier
- 2024-09-14 70+ → 80+ up after 6 days in tier
- 2024-09-08 80+ → 70+ down after 9 days in tier
- 2024-08-30 70+ → 80+ up after 23 days in tier
- 2024-08-07 60+ → 70+ up after 19 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- I iframe 60K+ installs · 4.3★ · 3 shared tags B
-
Lazy Load for Videos 9K+ installs · 4.3★ · 3 shared tags A -
Presto Player 100K+ installs · 4.8★ · 2 shared tags A -
All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ installs · 4.8★ · 2 shared tags A -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A -
Embeds for YouTube 9K+ installs · 4.1★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Lazy Embed into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lazy-embed" width="480" height="300" style="border:0" loading="lazy" title="Lazy Embed — Plugin Pulse"></iframe> Lazy Embed: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/lazy-embed
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