Improves the performance and reduces the emissions of your website by only loading embeds (youtube, vimeo, etc) when they are clicked.
52 health vs 67 average across 1,076 Performance plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 831 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2023-02-03 · 1,305 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
67
now · peak 269
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.3y ago
latest release · v1.6.3
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2023-02-02 · 1,254 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ dyneezinha2.3y ago
It works perfectly. The best plugin I found. I recommend! Sorry for any errors in writing, I’m originally from Brazil and I only write in Portuguese. I’m using google translator. This topic was modified 2 years, 2 months ago by Steven Stern (sterndata). This topic was modified 2 years, 1 month ago by dyneezinha.
Read on wp.org ↗ - ★★★★★ Bjarne Oldrup2.5y ago
Lazy Embed is a no fuss, super simple and robust way to improve on performance, privacy and sustainability of video embeds using the block editor. Some highlights include: Works with existing and new video embeds. Accessibility-friendly; video can be triggered with keyboard. No settings or custom code needed; activate and be done. Leave no trace behind; deactivate if you don’t like it. Valid HTML output; quality code. Much improved Google Lighthouse scores. If you mostly embed YouTube, Vimeo or Daily Motion videos, and you don’t need custom overlays with, say, link to privacy polices (hint: you can link to these in the captions), Lazy Embed is definitely worth a try. Tested with WordPress 6.5 beta 3 and PHP 8.3; no issues encountered. There are similar plugins out there, which allow for more customizations and support for more embed types. These might give you more flexibility, but it’s also more work. Lazy Embed definitely has my recommendation. Bjarne
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.3
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-20 90+ → 100+ up after 40 days in tier
- 2024-10-11 80+ → 90+ up after 4 days in tier
- 2024-10-07 90+ → 80+ down after 1 days in tier
- 2024-10-06 80+ → 90+ up after 22 days in tier
- 2024-09-14 70+ → 80+ up after 6 days in tier
- 2024-09-08 80+ → 70+ down after 9 days in tier
- 2024-08-30 70+ → 80+ up after 23 days in tier
- 2024-08-07 60+ → 70+ up after 19 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- I iframe 60K+ installs · 4.3★ · 3 shared tags A
-
Lazy Load for Videos 9K+ installs · 4.3★ · 3 shared tags A
-
Presto Player 100K+ installs · 4.8★ · 2 shared tags A -
All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ installs · 4.8★ · 2 shared tags A -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A -
Embeds for YouTube 9K+ installs · 4.1★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Lazy Embed into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lazy-embed" width="480" height="300" style="border:0" loading="lazy" title="Lazy Embed — Plugin Pulse"></iframe> Lazy Embed: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/lazy-embed