License Manager for WooCommerce
by Saad Iqbal · eCommerce
Also makes 51 other plugins · 1.3M+ installs across the portfolio →
Easily sell and manage software license keys through your WooCommerce shop
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Health
A 87/100
no flags
Active installs
6K+
≈6.5K estimated
Momentum
+34%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce” for “inventory manager”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “inventory manager” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 9,744 eCommerce plugins
Install conversion
How it's measured →3.4%
of downloads still active
At least 6K of 178.4K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,140 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 85 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.6★ over 147 reviews, smoothed to 4.47★
5 of 5 tags set · short description in place
1 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| license key your tag | #1 | #1 | 0 |
| license manager your tag | #1 | #1 | 0 |
| license keys | #1 | #1 | 0 |
| license | #2 | #1 | down 1 |
| software license your tag | #2 | #2 | 0 |
| woocommerce license system | #1 | #1 | 0 |
| software license template | #1 | #1 | — |
| woocommerce license key | #1 | #1 | 0 |
| woocommerce license | #1 | #1 | 0 |
| woocommerce license manager | #1 | #1 | 0 |
| serial key your tag | #3 | #2 | down 1 |
| software licenses | #3 | #3 | down 1 |
| serial keys | #3 | #2 | 0 |
| software license manager | #2 | #2 | 0 |
| plugin license | #3 | #2 | 0 |
| serial | #3 | #2 | 0 |
| stock manager | #7 | #6 | down 2 |
| woocommerce stock manager | #8 | #5 | down 1 |
| inventory manager | #8 | #6 | up 2 |
| shop manager | #8 | #5 | down 1 |
| woocommerce your tag | Not in the top 24 | ||
158 searches this plugin appeared in over the last 90 days, 20 listed. 115 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce” for “inventory manager”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “inventory manager” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
3mo ago
latest release · v3.0.20 · 7 Aug 2026
39
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 92% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 22 Oct 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ tracyandersonmd9mo ago
I am admittedly accustomed to a faster response time to a problem, but once we got things going they stayed on top of it until it was fixed. The plugin itself has worked great.
Read on wp.org ↗ - ★★★★★ neoset10mo ago
Excellent internal logic and an API system that works flawlessly. Great work, thank you for everything.
Read on wp.org ↗ - ★★★★★ jlc196412mo ago
It took me a while to get everything working correctly. Unfortunately, I started by watching a point and click setup video, which only confused me. That approach just doesn’t work for how my brain operates and I knew better! I should have gone straight to the developer documentation and GitHub files from the start. Overall, this plugin does exactly what it claims to do. Once I wrapped my head around the process and properly configured my own plugin to call the API correctly, it works great.Once I read through the Developer API documentation and got my own plugin to activate successfully, everything’s been fairly smooth!The only issue I am having is that: The documentation doesn’t show a true reactivation endpoint that reuses existing tokens. The /activate/ endpoint always creates new activation records. I do not like the clutter in the activation page everytime I deactivate and activate. I am trying to figure out how to activate on the same token so I don’t get all the clutter. This is not clear to me or maybe it is not a function? This topic was modified 8 months, 1 week ago by jlc1964. This topic was modified 8 months, 1 week ago by jlc1964. This topic was modified 8 months, 1 week ago by jlc1964. This topic was modified 8 months, 1 week ago by jlc1964.
Read on wp.org ↗ - ★★★★★ Grafiman1.2y ago
I have not access to plugin after installation. This topic was modified 10 months, 3 weeks ago by Grafiman.
Read on wp.org ↗ - ★★★★★ lazy41.7y ago
First of all: we have not tested this plugin with themes or plugins for WordPress. So it may well be that it works well with wordpress-stuff. We wanted to use this plug-in to validate the licenses of our software.The way this plug-in was programmed is really miserable. The programmer obviously didn’t want to over-implement a single line of code and decided for the most trivial of implementations.For example: there is a value for ‘expires_at’ and a value for ‘valid for days’. But both fields exclude each other instead of the plugin is calculating the other value. So on the client side you first have to check which value comes back and then of course you have to implement two checks, one for each possible value.The plugin obviously does not perform any calculations, but only transmits static data from the database. A well-made plugin, where the programmer also thinks about the implementation, would return a calculated value for ‘days_remining’, regardless of which value was entered in WordPress. We purchased the pro-version but will give this plug-in up now. The example I described is just one trap you fall into when you have to query the API response yourself. This topic was modified 1 year, 4 months ago by lazy4.
Read on wp.org ↗ - ★★★★★ 92prisma921.7y ago
I am using this plugin on a site that sells software, and it works flawlessly.I was experiencing a problem with duplicate keys but thanks to the support I was able to trace the problem (which was not caused by this plugin but by another one) and resolved the issue.
Read on wp.org ↗ - ★★★★★ d3arts1.8y ago
Very good plugin!
Read on wp.org ↗ - ★★★★★ Digital Challenge1.9y ago
This is a great plugin for managing licenses. It works with no problems, and it has many filters to apply my own customizations. Great work!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-07 Version 3.0.20 Tweak – Freemius SDK update 3.0.20
- 2026-08-06 Version 3.0.19 Improved – Enhanced plugin security and stability. 3.0.19
- 2026-06-30 Version 3.0.18 Tweak – Code improvement 3.0.18
- 2026-05-21 Version 3.0.17 – Tweak – Compatible with WordPress Version 7.0 3.0.17
- 2026-05-14 Version 3.0.16 Improved – Enhanced plugin security and stability. 3.0.16
- 2025-12-08 Version 3.0.15 Tweak – Update UI/UX improvement 3.0.15
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (3.0.20). Sites still on an older version should update.
- Patched Medium · 6.5 License Manager for WooCommerce <= 3.0.18 - Authenticated (Customer+) SQL Injection ↗2026-08-18 CVE-2026-73345 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.0.18 Patched in 3.0.19
- Patched Medium · 5.3 License Manager for WooCommerce <= 3.0.15 - Unauthenticated Insecure Direct Object Reference ↗2026-06-19 CVE-2026-56013 Authorization Bypass Through User-Controlled Key Affects <= 3.0.15 Patched in 3.0.16
- Patched Medium · 4.9 License Manager for WooCommerce <= 3.0.12 - Authenticated (Administrator+) SQL Injection ↗2025-09-05 CVE-2025-58788 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.0.12 Patched in 3.0.13
- 2025-04-10 CVE-2025-32522 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.9 Patched in 3.0.10
- Patched High · 7.2 License Manager for WooCommerce <= 2.2.10 - Authenticated (Administrator+) SQL Injection ↗2023-11-23 CVE-2023-48742 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.2.10 Patched in 2.2.11
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 2.2.5 - 2.2.9 Patched in 2.3-beta.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 27 languages, 1 at 90% or more
Plus 3 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily sell and manage software license keys through your WooCommerce shop"
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("who need", "ideal for", "built for").
- ✓ Names what it works with Mentions WooCommerce, REST API.
- ✓ Headings and lists 15 headings and 9 lists.
- ✓ Enough to quote 10,010 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-17 7K+ → 6K+ down after 329 days in tier
- 2025-03-25 6K+ → 7K+ up after 1 days in tier
- 2025-03-24 7K+ → 6K+ down after 1 days in tier
- 2025-03-23 6K+ → 7K+ up after 649 days in tier
- 2023-06-13 5K+ → 6K+ up after 1 days in tier
- 2023-06-12 6K+ → 5K+ down after 1 days in tier
- 2023-06-11 5K+ → 6K+ up after 1 days in tier
- 2023-06-10 6K+ → 5K+ down after 79 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for License Manager for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/license-manager-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="License Manager for WooCommerce — Plugin Pulse"></iframe> License Manager for WooCommerce: 6K+ active installs, 4.6★ (147 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/license-manager-for-woocommerce
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