Linker – URL shortener & track outbound link clicks
by Elementor · Analytics
Also makes 13 other plugins · 12.3M+ installs across the portfolio →
Track Outbound Link Clicks Easily: Shorten & track your site links by using your own domain name. e.g. "your-domain.com/go/link"
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 62/100
Stale
Active installs
2K+
≈2.9K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “301”, “click tracking” and “redirect” for “linker”, “track outbound link” and “outbound”. “301” isn't earning its slot: you're not in the first 24 results for its own search. “linker” sits at #7 untagged, close enough for a declared tag to move it up. “click tracking” isn't earning its slot: you're not in the first 24 results for its own search. “track outbound link” sits at #8 untagged, close enough for a declared tag to move it up. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “outbound” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
62 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →4.8%
of downloads still active
At least 2K of 42K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 692 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
4.3★ over 14 reviews, smoothed to 4.14★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 692 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
+0.2
Velocity
places per keyword, 27d
23%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| linker | #7 | #6 | 0 |
| track outbound link | #8 | #13 | down 1 |
| outbound | #13 | #17 | up 1 |
| post linker | #6 | #4 | 0 |
| url shortener | #20 | #17 | up 1 |
| link shortener your tag | #20 | #15 | down 1 |
| shortener | #23 | #19 | 0 |
| outbound links | #24 | #17 | down 1 |
| url shorten | #16 | #15 | — |
| google link shortener | #17 | #17 | 0 |
| outbound tracking | #18 | #18 | 0 |
| add link shortener | #21 | #18 | 0 |
| 301 your tag | Not in the top 24 | ||
| click tracking your tag | Not in the top 24 | ||
| redirect your tag | Not in the top 24 | ||
| shortlinks your tag | Not in the top 24 | ||
15 searches this plugin appeared in over the last 90 days, 12 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “301”, “click tracking” and “redirect” for “linker”, “track outbound link” and “outbound”. “301” isn't earning its slot: you're not in the first 24 results for its own search. “linker” sits at #7 untagged, close enough for a declared tag to move it up. “click tracking” isn't earning its slot: you're not in the first 24 results for its own search. “track outbound link” sits at #8 untagged, close enough for a declared tag to move it up. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “outbound” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v1.3.0 · 8 Dec 2024
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 8.8 years ago; the previous band took 2 years to cross, which places it about 90% of the way through.
Install history since 13 Apr 2015
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.3.0 New: Introducing URL Parameters forwarding for improved tracking on every redirection 1.3.0
- — Version 1.2.2 Security Fix: Add escaping data in the admin area 1.2.2
- — Version 1.2.1 Tweak! – Adjust format number Tweak! – Added support for other CPT view 1.2.1
- — Version 1.2.0 New! – Added filter to manage the cpt slug for linker 1.2.0
- — Version 1.1.3 Tweak! – Exclude links from search 1.1.3
- — Version 1.1.2 Tested up to WordPress v4.4.2 1.1.2
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.0). Sites still on an older version should update.
- 2023-10-31 CVE-2023-47177 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.1 Patched in 1.2.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.2
Languages
via translate.wordpress.orgTranslated into 134 languages, 2 at 90% or more
Plus 110 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Track Outbound Link Clicks Easily: Shorten & track your site links by using your own domain name. e.g. "you..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 2 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,683 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("click tracking", "link shortener", "shortlinks" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2018-02-01 1K+ → 2K+ up after 731 days in tier
- 2016-02-01 800+ → 1K+ up after 171 days in tier
- 2015-08-14 400+ → 800+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Linkt – A Plugin for Affiliate Links, Branded Links and Custom Link Tracking & Management 300+ installs · 3.6★ · 4 shared tags -
Redirection 2M+ installs · 4.4★ · 2 shared tags A -
Redirection 100K+ installs · 4.9★ · 2 shared tags A -
WP 404 Auto Redirect to Similar Post 30K+ installs · 4.8★ · 2 shared tags B - A Attachment Pages Redirect 10K+ installs · 4.7★ · 2 shared tags B
-
Simple Page Redirect 10K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Linker – URL shortener & track outbound link clicks into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/linker" width="480" height="300" style="border:0" loading="lazy" title="Linker – URL shortener & track outbound link clicks — Plugin Pulse"></iframe> Linker – URL shortener & track outbound link clicks: 2K+ active installs, 4.3★ (14 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/linker
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