Listo
by Rock Lobster Inc. · Uncategorized
Also makes 5 other plugins · 11.1M+ installs across the portfolio →
Listo supplies commonly used lists.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
7K+
≈7.7K estimated
Momentum
-28%
downloads vs prior 30d
Biggest opportunity: Swap “countries” and “list” for “orderby” and “used”. “countries” isn't earning its slot: you're not in the first 24 results for its own search. “orderby” sits at #5 untagged, close enough for a declared tag to move it up. “list” isn't earning its slot: you're not in the first 24 results for its own search. “used” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,754 Uncategorized plugins
Install conversion
How it's measured →5.0%
of downloads still active
At least 7K of 138.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,771 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 69 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 12 reviews, smoothed to 4.24★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.2
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| subdivisions your tag | #2 | #2 | 0 |
| orderby | #5 | #9 | up 1 |
| states your tag | #10 | #14 | down 1 |
| used | #14 | #21 | up 2 |
| currencies your tag | #23 | #20 | down 1 |
| countries your tag | Not in the top 24 | ||
| list your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 5 listed. 1 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “countries” and “list” for “orderby” and “used”. “countries” isn't earning its slot: you're not in the first 24 results for its own search. “orderby” sits at #5 untagged, close enough for a declared tag to move it up. “list” isn't earning its slot: you're not in the first 24 results for its own search. “used” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v1.9.1 · 24 Aug 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 64% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 69% of the way through.
Install history since 14 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ nicolasvsedeco3.4y ago
Great country list to avoid us to list them manually
Read on wp.org ↗ - ★★★★★ iconmedios5.4y ago
Hola como funciona, lo instale pero no veo las opciones gracias
Read on wp.org ↗ - ★★★★★ beemerbiker6.2y ago
LISTO is an excellent little addition to Contact Form 7. Saves lots of time. Only one small snag in the list of countries is that they’re sorted in alphabetical order of the 3-letter code for each country, rather than the country’s name. Most of the time that makes hardly any difference, except for the United Kingdom, whose three-letter code is GBR, which places the UK between Gabon and Guinea (or somewhere around there) in the drop-down list, making it v diff to find. But this is easily sorted. Just manually move that line by editing the list in the file countries.php in wp-content/plugins/listo/modules/. Problem solved. Great plugin.
Read on wp.org ↗ - ★★★★★ Patrice6.5y ago
Excellent and useful plugin, unfortunately list countries are not accurately by alphabetical order. Thanks to the community, add this to you function.php and it will work like a charm. function wpcf7_listo_ordered( $data) { sort($data); return $data; } add_filter( ‘wpcf7_form_tag_data_option’, ‘wpcf7_listo_ordered’, 11, 1 );
Read on wp.org ↗ - ★★★★★ angarf7.5y ago
Thank you so much for making this plugin.
Read on wp.org ↗ - ★★★★★ viewup8.9y ago
Have a lot of default lists, but i couldn’t customize with my own lists
Read on wp.org ↗ - ★★★★★ Taivante9.5y ago
Great plugin. Just want to suggest adding the date of birth option with date: 1 to 31, the months and years
Read on wp.org ↗ - ★★★★★ Roman9.7y ago
It makes the work easier. I’m using it with Contact Form 7.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.9 New list module: emoji_flags — Unicode emoji flag sequences Introduces the Listo_DataList class and the datalist shortcode. Adds the telephone_country_codes and telephone_country_codes_noflag data list types. Adds utilit 1.9
- — Version 1.8 Updates country names in modules/countries.php. Adds support of the orderby and order options to listo() . Adds modules/countries-a2a3.php as the mapping table of ISO 3166-1 Alpha-2 and Alpha-3 codes. Adds modules/teleph 1.8
- — Version 1.9.1 Changes the author name to Rock Lobster Inc. (a Japan-based company that the original author, Takayuki Miyoshi, owns) Confirmed WordPress 7.1 compatibility. 1.9.1
Languages
via translate.wordpress.orgTranslated into 20 languages, 10 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
0 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 35 characters, too short to say what the plugin does.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 223 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("currencies", "states", "subdivisions" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 8K+ → 7K+ down after 339 days in tier
- 2025-08-05 9K+ → 8K+ down after 248 days in tier
- 2024-11-30 10K+ → 9K+ down after 1664 days in tier
- 2020-05-11 9K+ → 10K+ up after 543 days in tier
- 2018-11-15 8K+ → 9K+ up after 187 days in tier
- 2018-05-12 1K+ → 8K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
List category posts 80K+ installs · 4.7★ · 1 shared tag A -
VK Link Target Controller 30K+ installs · 4.1★ · 1 shared tag B - M My-Plugins 30K+ installs · 3.7★ · 1 shared tag D
-
Link Library 10K+ installs · 4.6★ · 1 shared tag A -
WooCommerce Grid / List toggle 10K+ installs · 3.8★ · 1 shared tag D - P Posts List 7K+ installs · 4.0★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Listo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/listo" width="480" height="300" style="border:0" loading="lazy" title="Listo — Plugin Pulse"></iframe> Listo: 7K+ active installs, 4.8★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/listo
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