Plugin Pulse
← Pulse

Lite YouTube Embed

by Azim Hikmatov · Social

Also makes 1 other plugin · 340+ installs across the portfolio →

"Renders faster than a sneeze." This plugin is based on Paul Irish's script for embedding YouTube videos. Provide videos with a superch …

⚠ Stale⚠ Few reviews
How scoring works →
52 Health · D
Maintenance 30/100
Rating quality 65/100
Support 70/100

52 health vs 55 average across 1,135 Social plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

68 / 100

Room to improve

Biggest win: Update recency

Update recency 39/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 92/100

To rank higher: Last updated 668 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+66% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

83

now · peak 816

8330d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Lite YouTube Embed · #11043 you Embeds for YouTube · #2211 Embed YouTube Block · #2814 Simple YouTube Embed · #3282

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

277per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.8y ago

latest release · v3.3

6

tagged releases on record

Recent releases

3.3 · 1.8y ago3.2 · 2.4y ago2.0 · 3.3y ago1.2 · 6.7y ago1.1 · 6.7y ago1.0 · 6.7y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.3 95%
v3.2 4.8%

Estimated active installs

The public count shows “300+”. Our estimate pins where the real number sits.

tracked estimate
300–400 ≈350

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 400+ in roughly 97 days.

Install history · since 2022-10-04 · 1,383 observations

300Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

low confidence

Est. annual revenue

≈$220 range $59–$790

Est. acquisition value

≈$720 range $150–$3.6K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $39–$99 a year, typical for Social plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 300–400 active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
300–400
Category
Social
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
0
Last updated
668 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
3.3
Last updated
1.8y ago
Added
2019-12-09 · 6 yrs old
Requires WP
5.0
Tested up to
6.7.7
Requires PHP

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.6.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-05-09 200+ → 300+ up after 1 days in tier
  2. 2026-05-08 300+ → 200+ down after 2 days in tier
  3. 2026-05-06 200+ → 300+ up after 2 days in tier
  4. 2026-05-04 300+ → 200+ down after 2 days in tier
  5. 2026-05-02 200+ → 300+ up after 255 days in tier
  6. 2025-08-20 100+ → 200+ up after 1 days in tier
  7. 2025-08-19 200+ → 100+ down after 9 days in tier
  8. 2025-08-10 100+ → 200+ up after 14 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Lite YouTube Embed into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/lite-embed-for-youtube" width="480" height="300" style="border:0" loading="lazy" title="Lite YouTube Embed — Plugin Pulse"></iframe>
Preview card ↗

Lite YouTube Embed: 300+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/lite-embed-for-youtube