Login Site Icon
by Nick Halsey · Login & Users
Also makes 20 other plugins · 21.7K+ installs across the portfolio →
Login site icon is a simple way to brand your site's WordPress login screen. Rather than the WordPress mark, linked to WordPress.
84 health vs 59 average across 1,443 Login & Users plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,428 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
275
now · peak 381
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2016-12-25 · 1,387 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ btikkanen1.1y ago
This is a great plugin. Using the default site icon as the logo for the default login page is a simple and effective method of making the page look integrated. Setting the logo link to point to the site home page is also a nice touch. Thank you.
Read on wp.org ↗ - ★★★★★ Alex Mansfield6.2y ago
There are so many login customization plugins that try to do too much. Login Site Icon does exactly what it says without all the clutter and overkill.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-13 300+ → 200+ down after 1 days in tier
- 2025-03-12 200+ → 300+ up after 2 days in tier
- 2025-03-10 300+ → 200+ down after 2 days in tier
- 2025-03-08 200+ → 300+ up after 1 days in tier
- 2025-03-07 300+ → 200+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Hide Login 2M+ installs · 4.8★ · 1 shared tag B -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A -
Security Optimizer – The All-In-One Protection Plugin 1M+ installs · 4.5★ · 1 shared tag A - L Limit Login Attempts 300K+ installs · 4.6★ · 1 shared tag D
-
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 1 shared tag A -
WPS Limit Login 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Login Site Icon into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/login-site-icon" width="480" height="300" style="border:0" loading="lazy" title="Login Site Icon — Plugin Pulse"></iframe> Login Site Icon: 200+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/login-site-icon