Login Site Icon
by Nick Halsey · Login & Users
Also makes 23 other plugins · 20.6K+ installs across the portfolio →
Login site icon is a simple way to brand your site's WordPress login screen. Rather than the WordPress mark, linked to WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
200+
≈250 estimated
Momentum
-2%
downloads vs prior 30d
Biggest opportunity: Add “login branding” to your wp.org tags. You rank #19 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed it's a slot worth spending.
83 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 200 of 5.7K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 104 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| site icon your tag | #4 | #17 | 0 |
| icon | #23 | #21 | down 2 |
| login branding | #19 | #23 | up 1 |
| brand login | #14 | #23 | down 2 |
| login your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 4 listed. 5 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “login branding” to your wp.org tags. You rank #19 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 381 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 25 Dec 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ btikkanen1.3y ago
This is a great plugin. Using the default site icon as the logo for the default login page is a simple and effective method of making the page look integrated. Setting the logo link to point to the site home page is also a nice touch. Thank you.
Read on wp.org ↗ - ★★★★★ Alex Mansfield6.4y ago
There are so many login customization plugins that try to do too much. Login Site Icon does exactly what it says without all the clutter and overkill.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 877 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 2 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-13 300+ → 200+ down after 1 days in tier
- 2025-03-12 200+ → 300+ up after 2 days in tier
- 2025-03-10 300+ → 200+ down after 2 days in tier
- 2025-03-08 200+ → 300+ up after 1 days in tier
- 2025-03-07 300+ → 200+ down after 1180 days in tier
- 2021-12-13 200+ → 300+ up after 409 days in tier
- 2020-10-30 100+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Hide Login 2M+ installs · 4.8★ · 1 shared tag A -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A -
Security Optimizer – The All-In-One Protection Plugin 1M+ installs · 4.5★ · 1 shared tag A - L Limit Login Attempts 300K+ installs · 4.6★ · 1 shared tag C
-
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 1 shared tag A -
WPS Limit Login 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Login Site Icon into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/login-site-icon" width="480" height="300" style="border:0" loading="lazy" title="Login Site Icon — Plugin Pulse"></iframe> Login Site Icon: 200+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/login-site-icon
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