Mailster WPML
by EverPress · Uncategorized
Also makes 27 other plugins · 117.1K+ installs across the portfolio →
This add on helps to integrate the Mailster Newsletter Plugin for WordPress with WPML. Requires at least version 2.3 of the Mailster Plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 51/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈180 estimated
Momentum
-5%
low volume, under 1,000 downloads a month
Biggest opportunity: “mailer” isn't earning a slot. You list it, but you're not in the first 24 results for that search. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Install conversion
How it's measured →1.4%
of downloads still active
At least 100 of 7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,780 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 890 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 7.1
4.5★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
1 of 5 tags set · short description in place
To rank higher: Last updated 890 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailster | #22 | #20 | up 2 |
| mailer your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 1 of its tags isn't in the top 24 for their own search.
What to do about it
- “mailer” isn't earning a slot. You list it, but you're not in the first 24 results for that search. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 250 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.4y ago
latest release · v0.4.0 · 27 May 2024
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 52 days ago and the previous band took 22 months to cross, so the real count is still just under 200.
Install history since 15 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ rik12345.8y ago
great that this is being made! hope it improves further
Read on wp.org ↗ - ★★★★★ Marc8.3y ago
We had a rough start with this plugin, but now thanks to the support, we were able to function on a multilingual site. There are still bugs, but we can live with them for now. Hope the code will improve soon. This topic was modified 7 years, 10 months ago by Marc.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This add on helps to integrate the Mailster Newsletter Plugin for WordPress with WPML. Requires at least ve..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WPML.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 302 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 0 of 1 tags appear in the text ("mailer" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-12 200+ → 100+ down after 669 days in tier
- 2024-11-12 300+ → 200+ down after 588 days in tier
- 2023-04-04 200+ → 300+ up after 38 days in tier
- 2023-02-25 300+ → 200+ down after 147 days in tier
- 2022-10-01 200+ → 300+ up after 308 days in tier
- 2021-11-27 100+ → 200+ up
Embed this report card
Drop a live Pulse card for Mailster WPML into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailster-wpml" width="480" height="300" style="border:0" loading="lazy" title="Mailster WPML — Plugin Pulse"></iframe> Mailster WPML: 100+ active installs, 4.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/mailster-wpml
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