Marvy – Background Animations for Elementor
by Iqonic Design · Page Builders
Also makes 5 other plugins · 14.1K+ installs across the portfolio →
Marvy is the ultimate animation add-on for Elementor. Bring your pages to life with next-generation animation effects and seamless Elementor integrati …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 69/100
Few reviews
Active installs
4K+
≈4.5K estimated
Momentum
+18%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “elementor addons” for “background”. “elementor addons” isn't earning its slot: you're not in the first 24 results for its own search. “background” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
69 health vs 72 average across 1,898 Page Builders plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 4K of 106.5K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,271 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 336 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12; the current branch is 7.1
4.0★ over 7 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-1.0
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| background animation your tag | #5 | #16 | down 2 |
| background | #18 | #20 | up 4 |
| elementor animation your tag | #24 | #23 | down 3 |
| animation | #24 | #23 | — |
| animation plugin | #24 | #22 | down 5 |
| elementor your tag | Not in the top 24 | ||
| elementor addons your tag | Not in the top 24 | ||
| particles your tag | Not in the top 24 | ||
21 searches this plugin appeared in over the last 90 days, 5 listed. 16 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “elementor addons” for “background”. “elementor addons” isn't earning its slot: you're not in the first 24 results for its own search. “background” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v1.7.5 · 2 Dec 2025
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 55% of the way through.
Install history since 31 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ yingarry11mo ago
Quiero destacar que muchos de los elementos ofrecidos por Marvy se ven realmente atractivos y con gran potencial para enriquecer el diseño de las páginas. Sin embargo, he encontrado algunas dificultades que considero importante señalar para su mejora. En primer lugar, al intentar editar ciertos fondos, especialmente en lo que respecta a los colores, surgen limitaciones que reducen la personalización. Además, el problema más relevante aparece al subirlos en línea: los fondos no se muestran en la página publicada, lo que genera frustración, ya que impide aprovecharlos en proyectos reales. Me gustaría que estos inconvenientes pudieran solucionarse, ya que existen muchos fondos interesantes que desearía utilizar. Si al colocarlos no se visualizan correctamente, es como si no estuvieran disponibles.En conclusión, Marvy ofrece propuestas visuales muy atractivas, pero para que la experiencia sea completa y satisfactoria, es fundamental mejorar la edición de colores y garantizar que los fondos se visualicen correctamente al publicarlos. Estoy seguro de que, con estas mejoras, la herramienta alcanzará un nivel mucho más alto de utilidad y calidad.
Read on wp.org ↗ - ★★★★★ Ro2.0y ago
It hasn’t worked for months and support is not responding. A shame, because it was good, sorry
Read on wp.org ↗ - ★★★★★ Sepi4.7y ago
it’s really amazing. Update: not working anymore with new version of wp & elementor. This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. This topic was modified 4 years ago by Sepi. This topic was modified 4 years ago by Sepi. This topic was modified 9 months, 3 weeks ago by Sepi.
Read on wp.org ↗ - ★★★★★ sepid785.3y ago
wanna say thanks for this plugin marvy can improve ui of any site
Read on wp.org ↗ - ★★★★★ mohsinmorosoft5.4y ago
The best part about the plugin is we can control everything from the animation size, Speed and color to match them with our site design.
Read on wp.org ↗ - ★★★★★ asmarove6.0y ago
Highly Recommended For Outstanding designs.
Read on wp.org ↗ - ★★★★★ gerwordpress6.2y ago
Creo que hoy por hoy tenemos una epidemia en la que los estándares impuestos por Google y algo de WordPress hace que en su gran mayoría casi todos los sitios web se vean igual. Creo por eso algunos extrañamos algunas cosas que se hacían antiguamente con Flash. Pero ahora están surgiendo muchas herramientas y plugins que permiten hacer animaciones, y enriquecer de alguna manera los sitios web para que estos se vean diferente y sean más atractivos e interactivos. Este plugin particularmente me parece maravilloso, lo pudimos usar para implementar una gráfica para un laboratorio de genética, en el cual necesitamos algo así como un movimiento molecular. Funcionó perfecto para lo que queríamos lograr y le añadió mucha riqueza gráfica al sitio. Creo que este plugin bien usado en un contexto adecuado es una verdadera maravilla. Muchas gracias a la persona o personas que lo hicieron posible. This topic was modified 5 years, 10 months ago by gerwordpress. Reason: adding tags
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description leans on hype words instead of saying what the plugin does.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("who need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Elementor.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,038 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("elementor addons", "elementor animation", "particles" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-22 5K+ → 4K+ down after 186 days in tier
- 2025-11-17 6K+ → 5K+ down after 300 days in tier
- 2025-01-21 7K+ → 6K+ down after 270 days in tier
- 2024-04-26 8K+ → 7K+ down after 387 days in tier
- 2023-04-05 7K+ → 8K+ up after 133 days in tier
- 2022-11-23 6K+ → 7K+ up after 50 days in tier
- 2022-10-04 5K+ → 6K+ up after 133 days in tier
- 2022-05-24 2K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Animation Kit – Animated Backgrounds & WebGL Effects 30+ installs · 3.6★ · 2 shared tags -
HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ installs · 4.8★ · 1 shared tag A -
RTMKit for Elementor – Modular Addons, Widgets, Templates, Icon Library, GSAP Animations, MCP & Store Ready 40K+ installs · 3.2★ · 1 shared tag B -
Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ installs · 4.5★ · 1 shared tag B -
Sky Addons for Elementor – 160+ Widgets, GSAP Animations, Templates & Theme Builder 2K+ installs · 4.4★ · 1 shared tag A -
Elematic — Elementor Addons, Header Footer Builder & Animations 60+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Marvy – Background Animations for Elementor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/marvy-animation-addons-for-elementor-lite" width="480" height="300" style="border:0" loading="lazy" title="Marvy – Background Animations for Elementor — Plugin Pulse"></iframe> Marvy – Background Animations for Elementor: 4K+ active installs, 4.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/marvy-animation-addons-for-elementor-lite
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