Marvy – Background Animations for Elementor

by Iqonic Design · Page Builders

Also makes 4 other plugins · 16.2K+ installs across the portfolio →

Marvy is the ultimate animation add-on for Elementor. Bring your pages to life with next-generation animation effects and seamless Elementor integrati …

⚠ Few reviews

How scoring works →

73 Health · B

Maintenance 75/100

Rating quality 73/100

Support 70/100

73 health vs 69 average across 1,269 Page Builders plugins

4K+

Active installs

≈4.4K estimated

105.2K

Total downloads

since 2020

3.94★

Rating (adjusted)

4.0★ raw · 7 reviews

+25%

580

Downloads · 30d

category median +15%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

85 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 84/100

WP compatibility 100/100

Rating quality 58/100

Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+25% vs prior 30d

22 Downloads · Aug 26

22Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

580

now · peak 6.3K

562 30d downloads · Aug 26

56230d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Marvy · #3463 you Ultimate Addons for · #26 Essential Addons for · #29 Premium Addons for E · #93

Rating trend

Star average over time · dips mark rough releases

4 Stars · Aug 26

4Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

141 per 1k installs · Aug 26

141per 1k installs · Aug 26

Release cadence

Occasionally updated

from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

releases in the last 12 months

9mo ago

latest release · v1.7.5

tagged releases on record

Recent releases

1.7.5 · 9mo ago1.7.4 · 1.1y ago1.5.1 · 1.2y ago1.4.1 · 1.2y ago1.1.0 · 1.2y ago1.0.0 · 1.2y ago1.2.0 · 1.2y ago1.0.1 · 1.2y ago1.5.0 · 1.2y ago1.4.0 · 1.2y ago1.7.0 · 1.2y ago1.7.1 · 1.2y ago1.7.3 · 1.2y ago1.6.3 · 1.2y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.7 83%

v1.6 16%

v1.5 1.4%

Estimated active installs

The public count shows “4K+”. Our estimate pins where the real number sits.

tracked estimate

4K–5K ≈4.4K

Refined from the date this plugin crossed into its current band.

Install history · since 2021-05-31 · 1,424 observations

4K Installs · Aug 26

4KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$3.1K range $980–$9.9K

Est. acquisition value

≈$10K range $2.5K–$45K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
Annual price per customer. $49–$99 a year, typical for Page Builders plugins rather than this plugin's own pricing.
Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
Install base. 4K–5K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs: 4K–5K
Category: Page Builders
Pro tier: detected ("Lite" naming, the free tier of a paid product)
Download trend: growing (30d downloads up vs prior 30d)
Reviews: 7
Last updated: 270 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Ratings · 7 reviews

Details

Version: 1.7.5
Last updated: 9mo ago
Added: 2020-09-04 · 5 yrs old
Requires WP: 3.0.1
Tested up to: 6.8.8
Requires PHP: 7.4

Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗

★★★★★ yingarry
9mo ago

Quiero destacar que muchos de los elementos ofrecidos por Marvy se ven realmente atractivos y con gran potencial para enriquecer el diseño de las páginas. Sin embargo, he encontrado algunas dificultades que considero importante señalar para su mejora. En primer lugar, al intentar editar ciertos fondos, especialmente en lo que respecta a los colores, surgen limitaciones que reducen la personalización. Además, el problema más relevante aparece al subirlos en línea: los fondos no se muestran en la página publicada, lo que genera frustración, ya que impide aprovecharlos en proyectos reales. Me gustaría que estos inconvenientes pudieran solucionarse, ya que existen muchos fondos interesantes que desearía utilizar. Si al colocarlos no se visualizan correctamente, es como si no estuvieran disponibles.En conclusión, Marvy ofrece propuestas visuales muy atractivas, pero para que la experiencia sea completa y satisfactoria, es fundamental mejorar la edición de colores y garantizar que los fondos se visualicen correctamente al publicarlos. Estoy seguro de que, con estas mejoras, la herramienta alcanzará un nivel mucho más alto de utilidad y calidad.
Read on wp.org ↗
★★★★★ Ro
1.8y ago

It hasn’t worked for months and support is not responding. A shame, because it was good, sorry
Read on wp.org ↗
★★★★★ Sepi
4.6y ago

it’s really amazing. Update: not working anymore with new version of wp & elementor. This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. This topic was modified 4 years ago by Sepi. This topic was modified 4 years ago by Sepi. This topic was modified 9 months, 3 weeks ago by Sepi.
Read on wp.org ↗
★★★★★ sepid78
5.1y ago

wanna say thanks for this plugin marvy can improve ui of any site
Read on wp.org ↗
★★★★★ mohsinmorosoft
5.2y ago

The best part about the plugin is we can control everything from the animation size, Speed and color to match them with our site design.
Read on wp.org ↗
★★★★★ asmarove
5.8y ago

Highly Recommended For Outstanding designs.
Read on wp.org ↗
★★★★★ gerwordpress
6.0y ago

Creo que hoy por hoy tenemos una epidemia en la que los estándares impuestos por Google y algo de WordPress hace que en su gran mayoría casi todos los sitios web se vean igual. Creo por eso algunos extrañamos algunas cosas que se hacían antiguamente con Flash. Pero ahora están surgiendo muchas herramientas y plugins que permiten hacer animaciones, y enriquecer de alguna manera los sitios web para que estos se vean diferente y sean más atractivos e interactivos. Este plugin particularmente me parece maravilloso, lo pudimos usar para implementar una gráfica para un laboratorio de genética, en el cual necesitamos algo así como un movimiento molecular. Funcionó perfecto para lo que queríamos lograr y le añadió mucha riqueza gráfica al sitio. Creo que este plugin bien usado en un contexto adecuado es una verdadera maravilla. Muchas gracias a la persona o personas que lo hicieron posible. This topic was modified 5 years, 10 months ago by gerwordpress. Reason: adding tags
Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

✓ Low memory footprint

✓ Low page-speed impact

✓ Runs on latest PHP + WP

✓ No PHP errors

✓ No JS errors

✓ Activates cleanly

✓ No resource errors

✓ No external HTTP errors

✓ Optimized database use

✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 1 language, 0 at 90% or more

Swedish 37%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

2026-05-22 5K+ → 4K+ down after 186 days in tier
2025-11-17 6K+ → 5K+ down after 1 days in tier
2025-11-16 5K+ → 6K+ up after 2 days in tier
2025-11-14 6K+ → 5K+ down after 297 days in tier
2025-01-21 7K+ → 6K+ down after 1 days in tier
2025-01-20 6K+ → 7K+ up after 3 days in tier
2025-01-17 7K+ → 6K+ down after 1 days in tier
2025-01-16 6K+ → 7K+ up after 3 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Marvy – Background Animations for Elementor: 4K+ active installs, 4.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/marvy-animation-addons-for-elementor-lite