MB ImageChimp RSS Feed Enhancer
by MB MB · Content & Feeds
Adds featured images to the default RSS feed for use with MailChimps image merge-tag
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned · Few reviews
Active installs
700+
≈750 estimated
Momentum
+10%
low volume, under 1,000 downloads a month
Biggest opportunity: “featured image”, “feed” and “mailchimp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 64 average across 1,202 Content & Feeds plugins
Install conversion
How it's measured →4.4%
of downloads still active
At least 700 of 15.9K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 867 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 12+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.7.41, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4717 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.7.41; the current branch is 7.1
5.0★ over 7 reviews, weighted for review count to 4.2★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 4717 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.3
Velocity
places per keyword, 22d
0%
Breadth
of keywords climbing, 22d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| featured image your tag | Not in the top 24 | ||
| feed your tag | Not in the top 24 | ||
| mailchimp your tag | Not in the top 24 | ||
| rss your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 0 listed. 4 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “featured image”, “feed” and “mailchimp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 222 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 19 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ DrGrahamWilson7.2y ago
I can’t understand why this hasn’t ben more widely publisized. There are dozens of so-called fixes and complex plugins online and few of them actually work. This does exactly what is needed in the right way so that it doesn’t involve tinkering with CSS or pdp files! Thank you.
Read on wp.org ↗ - ★★★★★ PhilippePierre10.3y ago
Thanks.
Read on wp.org ↗ - ★★★★★ Synocloud10.8y ago
Did what no other plugin I tried could do, made it possible to use the MailChimp *|RSSITEM:IMAGE|* merge tag.
Read on wp.org ↗ - ★★★★★ mikeakd11.8y ago
Amazing! I know a bit of HTML but I’m a content marketer, not a developer by any means. I was going through forums and pulling my hair out thinking there’s no way I’d ever figure out how to get this done. Then I found this plugin and just clicked install and BAM – all the images are now pulled into my MailChimp RSS newsletter. I literally did nothing besides install and activate. Great work!
Read on wp.org ↗ - ★★★★★ leahgonz12.1y ago
I just installed and activated this plugin and the images are now showing on Preview in Mailchimp. I haven’t sent out my RSS-to-email campaign just yet but it seems to be working. Thanks for this easy-to-use plugin.
Read on wp.org ↗ - ★★★★★ Grinninglikeanidiot12.1y ago
Thank you so much for putting this plugin together! It worked perfectly! My revised RSS feed went out this morning and the Featured Image was right at the top like I wanted! [ link redacted, please do not post links in reviews ]
Read on wp.org ↗ - ★★★★★ MB MB12.9y ago
…please ask for support before you downrate. I’ll be happy to help you if you have any problems.
Read on wp.org ↗ - ★★★★★ jbmoxie12.9y ago
Like you read my mind! I had to go in and update my latest post and purge cache, but just like that I could see the add to my feed’s xml and sure enough it adds the image into MailChimp. thank you. jb @BuildingMoxie
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds featured images to the default RSS feed for use with MailChimps image merge-tag"
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,042 characters of description.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-29 800+ → 700+ down after 253 days in tier
- 2025-05-21 900+ → 800+ down after 173 days in tier
- 2024-11-29 1K+ → 900+ down after 795 days in tier
- 2022-09-26 2K+ → 1K+ down after 777 days in tier
- 2020-08-10 900+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Send Images to RSS 3K+ installs · 4.7★ · 3 shared tags D -
Featured Image in RSS Feed by MailerLite 1K+ installs · 4.0★ · 3 shared tags B -
RSS Chimp – Featured Images for RSS Feeds 400+ installs · 3.6★ · 3 shared tags -
RSS with Images 300+ installs · 3.8★ · 3 shared tags D -
GN Publisher: Google News Compatible RSS Feeds 20K+ installs · 4.6★ · 2 shared tags A -
RSS for Yandex Turbo 20K+ installs · 4.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for MB ImageChimp RSS Feed Enhancer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mb-imagechimp-rss-feed-enhancer" width="480" height="300" style="border:0" loading="lazy" title="MB ImageChimp RSS Feed Enhancer — Plugin Pulse"></iframe> MB ImageChimp RSS Feed Enhancer: 700+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/mb-imagechimp-rss-feed-enhancer
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