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Memberful – Membership Plugin

by memberful · Membership

Also makes 1 other plugin · 1.4K+ installs across the portfolio →

Sell memberships and restrict access to content with WordPress and Memberful.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 85/100

no flags

Active installs

900+

≈1K estimated

Momentum

+195%

downloads vs prior 30d

Biggest opportunity: Swap “membership” for “metered paywall”. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “metered paywall” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
85 Health · A
Maintenance 100/100
Rating quality 84/100
Support 70/100
Security 75/100

85 health vs 71 average across 300 Membership plugins

Install conversion

How it's measured →

0.4%

of downloads still active

At least 900 of 215.1K lifetime downloads are still running, below its category: the median Membership plugin keeps 0.9%, across 166 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Membership plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.82.3
Last updated
7d ago
Added
2013-10-21 · 13 yrs old
Requires WP
6.6
Tested up to
7.1.4
Requires PHP
7.4

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

92 / 100

Excellent listing optimization

Most to gain: Rating quality

Update recency 100/100

Updated 7 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 68/100

4.7★ over 13 reviews, smoothed to 4.22★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive

+195% vs prior 30d
582 Nov 2026

30-day downloads

Rolling 30-day volume · peak 6.5K · peaks are release surges

3.7K2 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Memberful · #6956youCashFlow Subscriptio · #30677Subscriptions for Wo · #6551Payment Page · #11817

Rating trend

Star average over time · dips mark rough releases

4.72 Nov 2026

Health trend

Composite health score, snapshotted daily

852 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

4.1K2 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

14

releases in the last 12 months

7d ago

latest release · v1.82.3 · 26 Oct 2026

17

tagged releases on record

Recent releases

1.82.3 · 26 Oct 20261.82.2 · 15 Oct 20261.82.1 · 8 Oct 20261.82.0 · 1 Oct 20261.81.2 · 29 Sep 20261.81.1 · 29 Sep 20261.81.0 · 7 Aug 20261.80.0 · 5 Jun 20261.79.0 · 4 Jun 20261.78.1 · 29 May 20261.78.0 · 25 Feb 20261.77.1 · 6 Feb 20261.77.0 · 19 Jan 20261.76.1 · 9 Jan 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.80 59%
v1.78 14%
v1.73 9.1%
v1.76 6.7%
v1.75 5.7%
Older / other versions 5.2%

Estimated active installs

The public count shows “900+”. Our estimate pins where the real number sits.

tracked estimate
900–1K ≈1K

Crossed into this band today and the previous band took 10.8 years to cross, so the real count is still just under 1K.

Install history since 27 May 2015

9002 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ chasewg
    1.6y ago

    As a developer, Memberful is at the top of my shortlist for plugins I recommend to clients seeking a way to put a paywall on their website. First and foremost, it tremendously simplifies the payment tracking process through their customized gateway and platform. Second, it’s backed by an awesome team that will actually meet with you and help you get everything configure and tuned to your site as part of the on boarding process. Finally, the codebase is robust enough that I can get it to fit any use case imaginable. It’s really the perfect blend of the philosophies of SaaS: “just do it for me” and Open Source: “I want to be able to do anything with it”.

    Read on wp.org ↗
  2. ★★★★★ Maximilian Mackson
    1.6y ago

    Among my clients, I’m known for dishing out harsh criticism of so-called “modern” software—which is often slow, unstable, and riddled with bugs. My experience working with Memberful has been a notable exception: It does what it says on the tin quickly, without issue, and without frustration. Not to mention I’ve found it straightforward to integrate with other software on every occasion, and is supported by one of the best customer service teams I’ve had the pleasure of interacting with—Lauren in particular always being a joy. If the pricing works for your business, I think you’ll find working with Memberful to be a far more pleasant experience than you’ll have working with any comparable software.

    Read on wp.org ↗
  3. ★★★★★ MattDotCom
    1.6y ago

    Memberful handles paywalled and protected content, user CRM, and payments both elegantly AND precisely in a way no other WP membership solution can. While other options want to be a jack of all trades and master of none, Memberful handles what it handles and stays out of the way – giving full freedom to design and development teams to make memorable websites unhampered by one-size-fits-all “solutions.”

    Read on wp.org ↗
  4. ★★★★★ drbaker48
    5.1y ago

    I have been using Memberful for a couple of months now and think it is great. Support is awesome and prompt. I would recommend it for anyone creating or updating a membership site.

    Read on wp.org ↗
  5. ★★★★★ Jon Henshaw
    7.9y ago

    I’ve been using Memberful for several years now. One of the things I like about them most is that they’re focused on constantly making the service better without constantly adding new features and making it bloated and difficult to use. I use Memberful for my Homeowners Association (HOA) site where all members are free (yes, Memberful supports that!). I also use it for a membership site that requires a subscription to access premium content. It works perfectly for my needs and it’s easy to use shortcodes and functions. For example, I use functions on template pages to show and hide certain information depending on if they’re logged in or not, and also what level of membership they have. Additionally, it fully integrates with Discourse, which is what I use for my forum. I love this service!

    Read on wp.org ↗
  6. ★★★★★ echrom
    8.8y ago

    plugin does not secure content. i can still access “restricted” content when not logged in. would not recommend

    Read on wp.org ↗
  7. ★★★★★ jesselperry
    10.6y ago

    There are lots of options out there for providing a paywall in front of your content. Memberful provides the perfect balance between the two extremes. On one extreme you have overly complicated corporate systems that are overpriced and antiquated. On the other extreme you have sites that control everything and try to do everything for you — on those you have very little customizability. Memberful is the best of both worlds. It provides modern features (webhooks, OAuth, WordPress integration, an API, etc) without being overly complicated. Because it integrates with WordPress easily and any website with some development — it gives you the power to set up however you need to. Add to that, the customer service is top notch.

    Read on wp.org ↗
  8. ★★★★★ HaydenHill
    10.7y ago

    I use the plugin for an online jazz piano lessons website and love the integrations, functionality and features. The set up is simple and the payment processing panel is very well designed and conversion centric. All payments are deposited directly into my Stripe account which makes things super easy to manage. From an SEO standpoint, the plugin allows you to have two versions of the same page, 1 for paying members and the other version full of copy and teaser videos to increase search engine visibility and new member acquisition. I always recommend this plugin… It’s not overly complicated and just does the job, allowing you to focus on running your membership site! Hayden Hill Founder http://www.pianogroove.com

    Read on wp.org ↗

Security history

via Wordfence Intelligence

All 5 disclosed vulnerabilities are patched in the current version (1.82.3). Sites still on an older version should update.

  1. 2026-10-05 CVE-2026-104401 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.81.2 Patched in 1.82.0
  2. 2026-10-01 CVE-2026-103067 Cross-Site Request Forgery Affects <= 1.81.0 Patched in 1.81.1
  3. 2025-09-22 CVE-2025-58000 Missing Authorization Affects <= 1.75.0 Patched in 1.76.0
  4. 2024-12-16 CVE-2024-11294 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.73.9 Patched in 1.74.0
  5. 2024-10-03 CVE-2024-9242 Improper Neutralization of Input During Web Page Generation Affects <= 1.73.7 Patched in 1.73.8

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

6 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Sell memberships and restrict access to content with WordPress and Memberful."
  • ✓ Has a FAQ 3 questions in the FAQ.
  • ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions Mailchimp, ConvertKit, Klaviyo, Stripe and 2 more.
  • ✓ Headings and lists 4 headings and 4 lists.
  • ✓ Enough to quote 1,939 characters of description.
  • ! Tags match the text Only 2 of 5 tags appear in the text ("paywall", "Recurring payments", "subscriptions" missing).

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-11-02 1K+ → 900+ down after 3927 days in tier
  2. 2016-02-01 900+ → 1K+ up after 80 days in tier
  3. 2015-11-13 800+ → 900+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Memberful – Membership Plugin into a readme, a review or a deck. It updates itself.

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Preview card ↗

Memberful – Membership Plugin: 900+ active installs, 4.7★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/memberful-wp

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