Memberful – Membership Plugin
by memberful · Membership
Also makes 1 other plugin · 1.4K+ installs across the portfolio →
Sell memberships and restrict access to content with WordPress and Memberful.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
900+
≈1K estimated
Momentum
+195%
downloads vs prior 30d
Biggest opportunity: Swap “membership” for “metered paywall”. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “metered paywall” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 300 Membership plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 900 of 215.1K lifetime downloads are still running, below its category: the median Membership plugin keeps 0.9%, across 166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Membership plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 7 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 13 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| memberful | #1 | #1 | 0 |
| metered paywall | #5 | #3 | down 1 |
| membership plugin | #11 | #16 | 0 |
| paywall your tag | #17 | #16 | up 4 |
| membership management | #17 | #22 | 0 |
| membership plugins | #13 | #17 | up 2 |
| membership payments | #24 | #23 | — |
| membership plugin for site | #24 | #23 | 0 |
| membership your tag | Not in the top 24 | ||
| recurring payments your tag | Not in the top 24 | ||
| stripe your tag | Not in the top 24 | ||
| subscriptions your tag | Not in the top 24 | ||
55 searches this plugin appeared in over the last 90 days, 8 listed. 47 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “membership” for “metered paywall”. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “metered paywall” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
14
releases in the last 12 months
7d ago
latest release · v1.82.3 · 26 Oct 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band today and the previous band took 10.8 years to cross, so the real count is still just under 1K.
Install history since 27 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ chasewg1.6y ago
As a developer, Memberful is at the top of my shortlist for plugins I recommend to clients seeking a way to put a paywall on their website. First and foremost, it tremendously simplifies the payment tracking process through their customized gateway and platform. Second, it’s backed by an awesome team that will actually meet with you and help you get everything configure and tuned to your site as part of the on boarding process. Finally, the codebase is robust enough that I can get it to fit any use case imaginable. It’s really the perfect blend of the philosophies of SaaS: “just do it for me” and Open Source: “I want to be able to do anything with it”.
Read on wp.org ↗ - ★★★★★ Maximilian Mackson1.6y ago
Among my clients, I’m known for dishing out harsh criticism of so-called “modern” software—which is often slow, unstable, and riddled with bugs. My experience working with Memberful has been a notable exception: It does what it says on the tin quickly, without issue, and without frustration. Not to mention I’ve found it straightforward to integrate with other software on every occasion, and is supported by one of the best customer service teams I’ve had the pleasure of interacting with—Lauren in particular always being a joy. If the pricing works for your business, I think you’ll find working with Memberful to be a far more pleasant experience than you’ll have working with any comparable software.
Read on wp.org ↗ - ★★★★★ MattDotCom1.6y ago
Memberful handles paywalled and protected content, user CRM, and payments both elegantly AND precisely in a way no other WP membership solution can. While other options want to be a jack of all trades and master of none, Memberful handles what it handles and stays out of the way – giving full freedom to design and development teams to make memorable websites unhampered by one-size-fits-all “solutions.”
Read on wp.org ↗ - ★★★★★ drbaker485.1y ago
I have been using Memberful for a couple of months now and think it is great. Support is awesome and prompt. I would recommend it for anyone creating or updating a membership site.
Read on wp.org ↗ - ★★★★★ Jon Henshaw7.9y ago
I’ve been using Memberful for several years now. One of the things I like about them most is that they’re focused on constantly making the service better without constantly adding new features and making it bloated and difficult to use. I use Memberful for my Homeowners Association (HOA) site where all members are free (yes, Memberful supports that!). I also use it for a membership site that requires a subscription to access premium content. It works perfectly for my needs and it’s easy to use shortcodes and functions. For example, I use functions on template pages to show and hide certain information depending on if they’re logged in or not, and also what level of membership they have. Additionally, it fully integrates with Discourse, which is what I use for my forum. I love this service!
Read on wp.org ↗ - ★★★★★ echrom8.8y ago
plugin does not secure content. i can still access “restricted” content when not logged in. would not recommend
Read on wp.org ↗ - ★★★★★ jesselperry10.6y ago
There are lots of options out there for providing a paywall in front of your content. Memberful provides the perfect balance between the two extremes. On one extreme you have overly complicated corporate systems that are overpriced and antiquated. On the other extreme you have sites that control everything and try to do everything for you — on those you have very little customizability. Memberful is the best of both worlds. It provides modern features (webhooks, OAuth, WordPress integration, an API, etc) without being overly complicated. Because it integrates with WordPress easily and any website with some development — it gives you the power to set up however you need to. Add to that, the customer service is top notch.
Read on wp.org ↗ - ★★★★★ HaydenHill10.7y ago
I use the plugin for an online jazz piano lessons website and love the integrations, functionality and features. The set up is simple and the payment processing panel is very well designed and conversion centric. All payments are deposited directly into my Stripe account which makes things super easy to manage. From an SEO standpoint, the plugin allows you to have two versions of the same page, 1 for paying members and the other version full of copy and teaser videos to increase search engine visibility and new member acquisition. I always recommend this plugin… It’s not overly complicated and just does the job, allowing you to focus on running your membership site! Hayden Hill Founder http://www.pianogroove.com
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (1.82.3). Sites still on an older version should update.
- Patched Medium · 4.3 Memberful – Membership Plugin <= 1.81.2 - Authenticated (Contributor+) Protected Post Content Disclosure ↗2026-10-05 CVE-2026-104401 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.81.2 Patched in 1.82.0
- Patched Medium · 5.3 Memberful <= 1.73.9 - Unauthenticated Content Restriction Bypass to Sensitive Information Exposure ↗2024-12-16 CVE-2024-11294 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.73.9 Patched in 1.74.0
- Patched Medium · 6.4 Memberful – Membership Plugin <= 1.73.7 - Authenticated (contributor+) Stored Cross-Site Scripting ↗2024-10-03 CVE-2024-9242 Improper Neutralization of Input During Web Page Generation Affects <= 1.73.7 Patched in 1.73.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Sell memberships and restrict access to content with WordPress and Memberful."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp, ConvertKit, Klaviyo, Stripe and 2 more.
- ✓ Headings and lists 4 headings and 4 lists.
- ✓ Enough to quote 1,939 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("paywall", "Recurring payments", "subscriptions" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-02 1K+ → 900+ down after 3927 days in tier
- 2016-02-01 900+ → 1K+ up after 80 days in tier
- 2015-11-13 800+ → 900+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CashFlow Subscriptions 10+ installs · 3.6★ · 4 shared tags -
Subscriptions for WooCommerce with Stripe Recurring Payments 1K+ installs · 4.6★ · 3 shared tags A -
Payment Page – Stripe Payment Forms for Donations, Subscriptions & Recurring Payments 200+ installs · 4.6★ · 3 shared tags A -
Buy Me a Coffee – Membership, Paywall & Fundraiser with Stripe & PayPal 90+ installs · 3.9★ · 3 shared tags B -
Crowdfunding and Fundraising Campaign Builder for PayForm 40+ installs · 3.6★ · 3 shared tags -
Wallkit Subscriptions & Paywall Plugin for WordPress 20+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for Memberful – Membership Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/memberful-wp" width="480" height="300" style="border:0" loading="lazy" title="Memberful – Membership Plugin — Plugin Pulse"></iframe> Memberful – Membership Plugin: 900+ active installs, 4.7★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/memberful-wp
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