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Memberful – Membership Plugin

by memberful · Membership

Also makes 1 other plugin · 1.6K+ installs across the portfolio →

Sell memberships and restrict access to content with WordPress and Memberful.

How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 84/100
Support 70/100

87 health vs 69 average across 180 Membership plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

92 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 68/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+182% vs prior 30d
22Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

1.5K

now · peak 6.5K

1.5K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Memberful · #6900 you CashFlow Subscriptio · #28122 Subscriptions for Wo · #6967 Payment Page · #11513

Rating trend

Star average over time · dips mark rough releases

4.7Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.5Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

8

releases in the last 12 months

3mo ago

latest release · v1.80.0

11

tagged releases on record

Recent releases

1.80.0 · 3mo ago1.79.0 · 3mo ago1.78.1 · 3mo ago1.78.0 · 6mo ago1.77.1 · 7mo ago1.77.0 · 7mo ago1.76.1 · 8mo ago1.76.0 · 10mo ago1.75.0 · 1.5y ago1.74.1 · 1.7y ago1.74.0 · 1.7y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.80 59%
v1.78 14%
v1.73 9.1%
v1.76 6.7%
v1.75 5.7%
Older / other versions 5.2%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

modeled estimate
1K–2K ≈1.5K

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2015-05-27 · 1,425 observations

1KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
1.81.0
Last updated
18d ago
Added
2013-10-21 · 12 yrs old
Requires WP
6.3
Tested up to
6.9.7
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. chasewg
    1.4y ago

    As a developer, Memberful is at the top of my shortlist for plugins I recommend to clients seeking a way to put a paywall on their website. First and foremost, it tremendously simplifies the payment tracking process through their customized gateway and platform. Second, it’s backed by an awesome team that will actually meet with you and help you get everything configure and tuned to your site as part of the on boarding process. Finally, the codebase is robust enough that I can get it to fit any use case imaginable. It’s really the perfect blend of the philosophies of SaaS: “just do it for me” and Open Source: “I want to be able to do anything with it”.

    Read on wp.org ↗
  2. Maximilian Mackson
    1.5y ago

    Among my clients, I’m known for dishing out harsh criticism of so-called “modern” software—which is often slow, unstable, and riddled with bugs. My experience working with Memberful has been a notable exception: It does what it says on the tin quickly, without issue, and without frustration. Not to mention I’ve found it straightforward to integrate with other software on every occasion, and is supported by one of the best customer service teams I’ve had the pleasure of interacting with—Lauren in particular always being a joy. If the pricing works for your business, I think you’ll find working with Memberful to be a far more pleasant experience than you’ll have working with any comparable software.

    Read on wp.org ↗
  3. MattDotCom
    1.5y ago

    Memberful handles paywalled and protected content, user CRM, and payments both elegantly AND precisely in a way no other WP membership solution can. While other options want to be a jack of all trades and master of none, Memberful handles what it handles and stays out of the way – giving full freedom to design and development teams to make memorable websites unhampered by one-size-fits-all “solutions.”

    Read on wp.org ↗
  4. drbaker48
    4.9y ago

    I have been using Memberful for a couple of months now and think it is great. Support is awesome and prompt. I would recommend it for anyone creating or updating a membership site.

    Read on wp.org ↗
  5. Jon Henshaw
    7.7y ago

    I’ve been using Memberful for several years now. One of the things I like about them most is that they’re focused on constantly making the service better without constantly adding new features and making it bloated and difficult to use. I use Memberful for my Homeowners Association (HOA) site where all members are free (yes, Memberful supports that!). I also use it for a membership site that requires a subscription to access premium content. It works perfectly for my needs and it’s easy to use shortcodes and functions. For example, I use functions on template pages to show and hide certain information depending on if they’re logged in or not, and also what level of membership they have. Additionally, it fully integrates with Discourse, which is what I use for my forum. I love this service!

    Read on wp.org ↗
  6. echrom
    8.6y ago

    plugin does not secure content. i can still access “restricted” content when not logged in. would not recommend

    Read on wp.org ↗
  7. jesselperry
    10.4y ago

    There are lots of options out there for providing a paywall in front of your content. Memberful provides the perfect balance between the two extremes. On one extreme you have overly complicated corporate systems that are overpriced and antiquated. On the other extreme you have sites that control everything and try to do everything for you — on those you have very little customizability. Memberful is the best of both worlds. It provides modern features (webhooks, OAuth, WordPress integration, an API, etc) without being overly complicated. Because it integrates with WordPress easily and any website with some development — it gives you the power to set up however you need to. Add to that, the customer service is top notch.

    Read on wp.org ↗
  8. HaydenHill
    10.5y ago

    I use the plugin for an online jazz piano lessons website and love the integrations, functionality and features. The set up is simple and the payment processing panel is very well designed and conversion centric. All payments are deposited directly into my Stripe account which makes things super easy to manage. From an SEO standpoint, the plugin allows you to have two versions of the same page, 1 for paying members and the other version full of copy and teaser videos to increase search engine visibility and new member acquisition. I always recommend this plugin… It’s not overly complicated and just does the job, allowing you to focus on running your membership site! Hayden Hill Founder http://www.pianogroove.com

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2025-09-22 CVE-2025-58000 Missing Authorization Affects <= 1.75.0 Patched in 1.76.0
  2. 2024-12-16 CVE-2024-11294 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.73.9 Patched in 1.74.0
  3. 2024-10-03 CVE-2024-9242 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.73.7 Patched in 1.73.8

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Memberful – Membership Plugin: 1K+ active installs, 4.7★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/memberful-wp