Meta Tag Manager
by Marcus (aka @msykes) · SEO
Also makes 13 other plugins · 153.9K+ installs across the portfolio →
Easily add and manage custom meta tags to various parts of your site or on individual posts, such as Yahoo and Google verification tags.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
70K+
≈78K estimated
Momentum
+4%
downloads vs prior 30d
Biggest opportunity: Swap “seo” and “open graph” for “meta keywords” and “webmaster tools”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “meta keywords” sits at #6 untagged, close enough for a declared tag to move it up. “open graph” isn't earning its slot: it only gets you to #16. “webmaster tools” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →6.1%
of downloads still active
At least 70K of 1.2M lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 37 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 84 reviews, smoothed to 4.54★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| meta tag | #1 | #1 | 0 |
| meta tags your tag | #2 | #3 | 0 |
| twitter meta tags | #1 | #1 | 0 |
| tag | #3 | #4 | 0 |
| meta your tag | #3 | #3 | down 1 |
| tag manager | #3 | #3 | up 1 |
| webmasters verification meta | #1 | #1 | 0 |
| meta title | #3 | #3 | down 1 |
| meta box | #3 | #5 | 0 |
| facebook meta tags | #2 | #4 | 0 |
| custom meta | #6 | #8 | down 2 |
| meta description | #5 | #4 | 0 |
| meta manager | #3 | #5 | 0 |
| post meta manager | #3 | #6 | 0 |
| open graph meta tags | #3 | #3 | 0 |
| tags your tag | #9 | #9 | up 3 |
| yahoo | #8 | #8 | down 3 |
| meta keywords | #6 | #5 | 0 |
| webmaster tools | #6 | #5 | down 1 |
| easy tag manager | #4 | #5 | 0 |
| seo your tag | Not in the top 24 | ||
215 searches this plugin appeared in over the last 90 days, 20 listed. 147 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “seo” and “open graph” for “meta keywords” and “webmaster tools”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “meta keywords” sits at #6 untagged, close enough for a declared tag to move it up. “open graph” isn't earning its slot: it only gets you to #16. “webmaster tools” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “open graph”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 54.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v3.3 · 23 May 2026
21
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 80K.
Install history since 17 May 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3 scoped selectize CSS to avoid conflicts with other plugins using selectize fixed low-severuty vulnerability allowing unauthorized redirects to other sites in posts created by editors or lower 3.3
- — Version 3.2 fixed security vulnerability CVE-2025-22260 reported by Rafie Muhammad via PatchStack 3.2
- — Version 3.1 fixed PHP 8.x warnings fixed minor PHP warning fixed minor security vulnerability where admin notices can be dismissed by unauthenitcated user (reported by Patchstack) fixed security vulnerability where arbritrary code c 3.1
- — Version 3.0.2 fixed bug preventing settings from saving if schema settings are not selected added backward compatibility to 4.9 by allowing determine_locale() > get_locale() fallback 3.0.2
- — Version 3.0.1 fixed issues with schema settings saving fixed open graph twitter test link fixed some admin notice dismiss issues 3.0.1
- — Version 3.0 added open graph settings and support for home page added twitter card open graph settings and support for home page added schema / structured data / rich snippets front-page support added easy site verification settings 3.0
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.3). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.2 Patched in 2.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Languages
via translate.wordpress.orgTranslated into 57 languages, 2 at 90% or more
Plus 33 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add and manage custom meta tags to various parts of your site or on individual posts, such as Yahoo..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions ACF, Facebook, Twitter.
- ! Headings and lists 0 headings and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,746 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-12 80K+ → 70K+ down after 102 days in tier
- 2026-05-02 70K+ → 80K+ up after 76 days in tier
- 2026-02-15 80K+ → 70K+ down after 234 days in tier
- 2025-06-26 90K+ → 80K+ down after 1 days in tier
- 2025-06-25 80K+ → 90K+ up after 1 days in tier
- 2025-06-24 90K+ → 80K+ down after 1 days in tier
- 2025-06-23 80K+ → 90K+ up after 2 days in tier
- 2025-06-21 90K+ → 80K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
The SEO Framework – Fast, Automated, Effortless. 200K+ installs · 4.9★ · 2 shared tags A -
SEO SIMPLE PACK 100K+ installs · 4.3★ · 2 shared tags A -
Simple SEO 10K+ installs · 4.5★ · 2 shared tags A -
Head Meta Data 10K+ installs · 4.4★ · 2 shared tags A -
FV Simpler SEO 2K+ installs · 4.2★ · 2 shared tags A -
OG Tags 2K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Meta Tag Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/meta-tag-manager" width="480" height="300" style="border:0" loading="lazy" title="Meta Tag Manager — Plugin Pulse"></iframe> Meta Tag Manager: 70K+ active installs, 4.8★ (84 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/meta-tag-manager
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