Lite Video Embed
by mihdan · Media
Also makes 11 other plugins · 27.9K+ installs across the portfolio →
A faster YouTube/RuTube embed.
86 health vs 59 average across 2,206 Media plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
679
now · peak 1.8K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.3y ago
latest release · v1.8.0.3
38
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2020-08-16 · 1,422 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The recent download trend is too spiky to read. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $39–$99 a year, typical for Media plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 1K–2K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 1K–2K
- Category
- Media
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- volatile (a recent download spike, likely a release)
- Reviews
- 11
- Last updated
- 3 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.3
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-24 2K+ → 1K+ down after 577 days in tier
- 2024-11-24 1K+ → 2K+ up after 684 days in tier
- 2023-01-10 900+ → 1K+ up after 2 days in tier
- 2023-01-08 1K+ → 900+ down after 1 days in tier
- 2023-01-07 900+ → 1K+ up after 1 days in tier
- 2023-01-06 1K+ → 900+ down after 7 days in tier
- 2022-12-30 900+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Presto Player 100K+ installs · 4.8★ · 2 shared tags A -
Advanced WordPress Backgrounds 30K+ installs · 4.6★ · 2 shared tags A -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A -
Embeds for YouTube 9K+ installs · 4.1★ · 2 shared tags C -
Automatic Featured Images from Videos 7K+ installs · 4.4★ · 2 shared tags A -
Embed YouTube Block – Fast Loading Videos, Shorts & Playlists 6K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Lite Video Embed into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mihdan-lite-youtube-embed" width="480" height="300" style="border:0" loading="lazy" title="Lite Video Embed — Plugin Pulse"></iframe> Lite Video Embed: 1K+ active installs, 4.6★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/mihdan-lite-youtube-embed