Minify HTML
by Tim Eckel · Uncategorized
Also makes 2 other plugins · 13.6K+ installs across the portfolio →
Minify HTML output for clean looking markup and faster downloading.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
no flags
Active installs
10K+
≈15K estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “compress” for “xhtml”. “compress” isn't earning its slot: you're not in the first 24 results for its own search. “xhtml” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 10K of 257.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 227 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.7★ over 33 reviews, smoothed to 4.34★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-1.1
Velocity
places per keyword, 28d
7%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| minify html | #1 | #2 | 0 |
| beautify your tag | #4 | #5 | down 1 |
| minifier your tag | #4 | #2 | 0 |
| minify your tag | #6 | #9 | down 2 |
| xhtml | #4 | #4 | 0 |
| markup | #7 | #9 | up 1 |
| html your tag | #10 | #10 | down 8 |
| compress html | #4 | #6 | 0 |
| clean html | #5 | #5 | down 2 |
| no markup | #6 | #7 | 0 |
| dummy text | #11 | #14 | up 1 |
| minification | #14 | #16 | 0 |
| relative | #14 | #14 | down 2 |
| output | #24 | #19 | 0 |
| add html | #10 | #7 | down 4 |
| html editor | #19 | #17 | down 4 |
| dummy | #19 | #20 | up 2 |
| html post | #15 | #15 | 0 |
| compress your tag | Not in the top 24 | ||
49 searches this plugin appeared in over the last 90 days, 18 listed. 31 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “compress” for “xhtml”. “compress” isn't earning its slot: you're not in the first 24 results for its own search. “xhtml” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “html”. Down 8 places since 2026-09-18, now #10. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
8mo ago
latest release · v2.1.13 · 18 Mar 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 88% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 16 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ cvladan1.9y ago
I have used this plugin before and found that it introduces many hidden bugs in the code. It often breaks CSS styles, but you only see these problems when comparing staging and production sites. Other users have the same problems, and it’s hard to spot the little styling errors it creates. If you’re using modern WordPress (Gutenberg), it’s better to find another minification plugin. I think it works fine for old-school non-Gutenberg sites.
Read on wp.org ↗ - ★★★★★ leodefaveri2.2y ago
What this plugin does is perfect. HTML minification is impressive and even in an ecommerce with many plugins, there were no problems on the front. Thanks for the excellent work. Please don’t abandon him!
Read on wp.org ↗ - ★★★★★ cryptoli2.2y ago
Thank you for such a great and efficient plugin without any extra bloat!
Read on wp.org ↗ - ★★★★★ Prathmesh Malviya3.0y ago
Best plugin for compress HTML, CSS and Java Script code in WordPress website.
Read on wp.org ↗ - ★★★★★ Ricky Poon3.1y ago
Very easy to use, clear improvement in load speed regardingless of what google says. 1 suggestion I do have in when inline JS and double slash comments causes the JS to break. ex://arrows: true,drag: true,causes this://arrows: true,drag: true,if the plugin could remove the // comments before inlining everything that would be amazing!
Read on wp.org ↗ - ★★★★★ AiratTop3.5y ago
Thank you for your work!
Read on wp.org ↗ - ★★★★★ hdavy20023.7y ago
I generally dont leave any ratings for any WP plugins. But this was special case. I went through the hoops to get an account etc. Just to leave a feedback. Disable all plugins you dont need and try this one. My site feels fast and source codes looks professional and inline. I use the first 3 options and the rest is disabled. Thank you Tim and team for this great effrot. Cheers
Read on wp.org ↗ - ★★★★★ Pandasonic24.0y ago
The best plugin to optimize and compress html code. The output is completely w3c valid. I use it in combination with autoptimize (+ perfmatters and Cache Enabler). Incredible results!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.13 Resolve issue unique to an over-zealous “bug” bounty with too much time on their hands. 1.13
- — Version 1.12 Fixed deprecated warnings with PHP 8.1.0+. 1.12
- — Version 1.11 Resolve issue unique to an over-zealous “bug” bounty with too much time on their hands. 1.11
- — Version 1.10 Resolve issue with block editor converting to classic block and possible edge-case issues with preg_replace() function. 1.10
- — Version 1.9 Resolve line break issues with inline javascript comments. 1.9
- — Version 1.8 Nonce added to prevent CSRF vulnerability. 1.8
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.1.13). Sites still on an older version should update.
- Patched Medium · 4.3 Minify HTML <= 2.1.7 - Cross-Site Request Forgery in minify_html_menu_options ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.8.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 815 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("beautify", "compress", "minifier" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-24 20K+ → 10K+ down after 62 days in tier
- 2025-06-23 10K+ → 20K+ up after 637 days in tier
- 2023-09-25 20K+ → 10K+ down after 6 days in tier
- 2023-09-19 10K+ → 20K+ up after 4 days in tier
- 2023-09-15 20K+ → 10K+ down after 1 days in tier
- 2023-09-14 10K+ → 20K+ up after 4 days in tier
- 2023-09-10 20K+ → 10K+ down after 5 days in tier
- 2023-09-05 10K+ → 20K+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Super Minify • Minify, Compress and Cache HTML, CSS & JavaScript 8K+ installs · 4.1★ · 3 shared tags A -
Inline HTML, CSS & Javascript Minifier 20+ installs · 3.6★ · 3 shared tags - W WP Minify Fix 800+ installs · 4.0★ · 2 shared tags D
-
Powered Minifier 200+ installs · 4.1★ · 2 shared tags C -
CSS Minify 200+ installs · 3.6★ · 2 shared tags D -
Minify Javascript 30+ installs · 3.7★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Minify HTML into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/minify-html-markup" width="480" height="300" style="border:0" loading="lazy" title="Minify HTML — Plugin Pulse"></iframe> Minify HTML: 10K+ active installs, 4.7★ (33 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/minify-html-markup
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