MWW Disclaimer Buttons
by Jennifer Moss · Uncategorized
Also makes 1 other plugin · 60.4K+ installs across the portfolio →
The FTC requires that you put disclosures at the top of your post if you were compensated in any way (affiliate links, free products, or payment).
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Health
B 81/100
Few reviews
Active installs
400+
≈460 estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate links” and “disclosures” for “sponsored” and “pr”. “affiliate links” isn't earning its slot: you're not in the first 24 results for its own search. “sponsored” sits at #16 untagged, close enough for a declared tag to move it up. “disclosures” isn't earning its slot: you're not in the first 24 results for its own search. “pr” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 58 average across 25,764 Uncategorized plugins
Install conversion
How it's measured →2.5%
of downloads still active
At least 400 of 15.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,774 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 224 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pr samples your tag | #1 | #3 | 0 |
| ftc | #1 | #3 | 0 |
| disclaimer | #2 | #9 | down 1 |
| post disclaimer | #1 | #3 | 0 |
| sponsored posts your tag | #3 | #10 | up 1 |
| disclaimers your tag | #7 | #17 | down 1 |
| sponsored | #16 | #19 | down 1 |
| sponsored content | #24 | #20 | down 1 |
| samples | #23 | #22 | — |
| sponsored links | #23 | #18 | down 2 |
| affiliate links your tag | Not in the top 24 | ||
| disclosures your tag | Not in the top 24 | ||
21 searches this plugin appeared in over the last 90 days, 10 listed. 11 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “affiliate links” and “disclosures” for “sponsored” and “pr”. “affiliate links” isn't earning its slot: you're not in the first 24 results for its own search. “sponsored” sits at #16 untagged, close enough for a declared tag to move it up. “disclosures” isn't earning its slot: you're not in the first 24 results for its own search. “pr” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v3.51 · 23 Mar 2026
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 72% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 57% of the way through.
Install history since 18 Jan 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ byothe3.2y ago
This is a nice plugin and we need it. With nex regulation in France, this plugin could be really useful… But it’s not possible to change the buttons text! Also, there should be an option to make the buton not clickables… In France we don’t need a disclaimer page. I hope you’ll make this plugin an international one 😉
Read on wp.org ↗ - ★★★★★ teeboy4real6.6y ago
Hello, Thanks you for creating this simple and awesome plugin solves a basic problem.
Read on wp.org ↗ - ★★★★★ slashedbeauty10.1y ago
I’ve gone through a lot of button plugins and this one is so easy for FTC disclaimers when it comes to disclosing press samples, sponsored posts and affiliate links on wordpress.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.51). Sites still on an older version should update.
- Patched Medium · 4.4 MWW Disclaimer Buttons <= 3.41 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-09-26 CVE-2025-60154 Improper Neutralization of Input During Web Page Generation Affects 3.41 Patched in 3.5
- Patched Medium · 4.4 MWW Disclaimer Buttons <= 3.0.2 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-04-12 CVE-2024-32428 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.2 Patched in 3.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("for bloggers"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 910 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("disclaimers", "PR samples", "Sponsored Posts" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-29 500+ → 400+ down after 97 days in tier
- 2026-02-21 600+ → 500+ down after 2 days in tier
- 2026-02-19 500+ → 600+ up after 12 days in tier
- 2026-02-07 600+ → 500+ down after 1 days in tier
- 2026-02-06 500+ → 600+ up after 9 days in tier
- 2026-01-28 600+ → 500+ down after 9 days in tier
- 2026-01-19 500+ → 600+ up after 1 days in tier
- 2026-01-18 600+ → 500+ down after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- F fley Sponsored Posts 20+ installs · 3.6★ · 3 shared tags
-
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ installs · 4.8★ · 1 shared tag A -
ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ installs · 4.6★ · 1 shared tag A -
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 1 shared tag A -
URL Shortify – Simple and Easy URL Shortener 10K+ installs · 4.6★ · 1 shared tag A -
Content Egg – Affiliate Product Importer & Price Comparison 10K+ installs · 3.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for MWW Disclaimer Buttons into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mww-disclaimer-buttons" width="480" height="300" style="border:0" loading="lazy" title="MWW Disclaimer Buttons — Plugin Pulse"></iframe> MWW Disclaimer Buttons: 400+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/mww-disclaimer-buttons
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