Native Lazyload
by Felix Arntz · Uncategorized
Also makes 11 other plugins · 17.2K+ installs across the portfolio →
Lazy-loads media using the native browser feature.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
F 39/100
Stale · Likely abandoned
Active installs
5K+
≈5.6K estimated
Momentum
+22%
low volume, under 1,000 downloads a month
Biggest opportunity: “lazy”, “lazyload” and “load” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Install conversion
How it's measured →5.4%
of downloads still active
At least 5K of 92K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,782 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.3.27, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2524 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.3.27; the current branch is 7.1
3.0★ over 31 reviews, weighted for review count to 3.7★
5 of 5 tags set · short description in place
To rank higher: Last updated 2524 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lazy your tag | Not in the top 24 | ||
| lazyload your tag | Not in the top 24 | ||
| load your tag | Not in the top 24 | ||
| loading your tag | Not in the top 24 | ||
| native your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “lazy”, “lazyload” and “load” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 878 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
6.9y ago
latest release · v1.0.2 · 6 Dec 2019
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 65% of the way through.
Install history since 11 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ othman194.3y ago
How can I unable the lazy loading of my popups ?
Read on wp.org ↗ - ★★★★★ NikosTsolakos4.7y ago
Im really happy that Google is creating plugins for our projects BUT keep them up-to-date please… you’re the God of the internet, a trillion dollar company.
Read on wp.org ↗ - ★★★★★ bloup5.4y ago
No benefits and may it is bad for SEO This topic was modified 4 years, 11 months ago by bloup. This topic was modified 4 years, 11 months ago by bloup.
Read on wp.org ↗ - ★★★★★ bloup5.8y ago
I used lazyimages_without_scroll_events.js of puppeteer by Google and found that this plugin added a blank space at the bottom of page crawled by googlebot. I guess, bots can see this as a form of cloaking. The page weight is different between a page that is not being scrolled (googlebot) and a page that is scrolled (scrolling down on a smartphone). This topic was modified 5 years, 6 months ago by bloup. This topic was modified 5 years, 6 months ago by bloup.
Read on wp.org ↗ - ★★★★★ bloup5.8y ago
This plugin adds loading=”lazy” and then, the browser lazy loads the image. I think that native lazy loading performed by the browser is the only viable solution for lazy loading. For many years, I tried to implement lazy loading on my websites. I faced many issues. Once images were not crawled. Once my website was penalized because of cloaking. Versions differed depending on the client. I am enough with javascript scripts that slow down the pageload and negatively impact the pagespeed insight. I think that for now and in the future, the native lazy loading is the only way to go for lazy loading. This topic was modified 5 years, 6 months ago by bloup.
Read on wp.org ↗ - ★★★★★ gkwebph6.2y ago
Hey guys – Can you please fix this in the latest Safari. Thanks!
Read on wp.org ↗ - ★★★★★ havig6.7y ago
First, did not break my site and it did lazyload most of the page images. It does not lazyload images if they are served from a different host. Example, unbounce, etc. I will add another caveat, all of my images and their versions are always carefully resized and highly compressed. Checked with lighthouse and my score took a hit downwards. 13 points down on performance score. I tested on my Staging area, uncached. FCP went from 2.1s to 4.2s, all of the other metrics, including time to interactive, CPU idle, speed index and First Meaningful Paint took a dive. I will chuck this to I was already hyperoptimized and lazy loading is not truly needed on my site/s. But I would advise others to try it out (not on their live site) and test speed with Google Lighthouse before and after.
Read on wp.org ↗ - ★★★★★ shawn caza6.7y ago
Seems to work well. On browsers that don’t support lazy loading, it doesn’t seem to load the images as soon as I would like. As in there can be a bit of a delay between scrolling and the image appearing on screen. Not to bad though. Not going to worry about it as native image loading is the way of the future and will be implemented into more browsers.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.2 Fix broken images which are using data URI scheme (e.g. base64-encoded images). Props ieim . Fix images in IE 11 not being loaded until the user starts scrolling. Props Soean . Fix image loading script not working in IE1 1.0.2
- — Version 1.0.1 Improve compatibility with other plugins by using more specific class and only adding it for JS fallback. Run lazy-load script on DOMContentLoaded when necessary to improve compatibility with plugins like Autoptimize. Do 1.0.1
- — Version 1.0.0 Initial release 1.0.0
Languages
via translate.wordpress.orgTranslated into 20 languages, 18 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 6 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 3 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,895 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "lazyload" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-27 6K+ → 5K+ down after 330 days in tier
- 2025-08-01 7K+ → 6K+ down after 263 days in tier
- 2024-11-11 8K+ → 7K+ down after 271 days in tier
- 2024-02-14 9K+ → 8K+ down after 215 days in tier
- 2023-07-14 10K+ → 9K+ down after 1119 days in tier
- 2020-06-20 7K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Disable Lazy Load 9K+ installs · 4.3★ · 3 shared tags A -
Be Lazy 10+ installs · 4.1★ · 3 shared tags D -
Preloader 10K+ installs · 4.0★ · 2 shared tags B -
Custom Preloader 100+ installs · 4.0★ · 2 shared tags C - D Disable Lazy Loading for IFRAMES 50+ installs · 3.6★ · 2 shared tags
-
Ipp Simple Loading 40+ installs · 4.1★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Native Lazyload into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/native-lazyload" width="480" height="300" style="border:0" loading="lazy" title="Native Lazyload — Plugin Pulse"></iframe> Native Lazyload: 5K+ active installs, 3.0★ (31 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/native-lazyload
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