Social Media Icon Widget – Social Profile Links with Gutenberg Block
by A WP Life · Blocks
Also makes 31 other plugins · 78.5K+ installs across the portfolio →
Add a social media icon list. Display social icons and social profile links using a widget or a Gutenberg block.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
4K+
≈4.5K estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “gutenberg block” and “social icons” for “social profile” and “weather”. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “social profile” sits at #5 untagged, close enough for a declared tag to move it up. “social icons” isn't earning its slot: it only gets you to #17. “weather” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 2,527 Blocks plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 4K of 241.4K lifetime downloads are still running, in line with its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 74 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.1★ over 16 reviews, smoothed to 4.10★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| social profile links your tag | #3 | #6 | 0 |
| social media icon your tag | #4 | #14 | down 1 |
| social profile | #5 | #14 | 0 |
| icon widget your tag | #9 | #18 | up 2 |
| social profile link | #4 | #11 | 0 |
| social media | #15 | #23 | up 1 |
| social icons your tag | #17 | #22 | up 3 |
| rss to social media | #6 | #14 | up 1 |
| social media in widget | #7 | #19 | — |
| icon list | #21 | #22 | up 2 |
| social media widget | #9 | #22 | up 3 |
| social media icons | #9 | #20 | 0 |
| pinterest profile widget | #9 | #20 | down 2 |
| social media embed | #10 | #17 | 0 |
| embed social media | #10 | #17 | 0 |
| social profile widget | #10 | #21 | 0 |
| social media management | #11 | #21 | down 1 |
| social media links | #12 | #23 | up 1 |
| social media in sidebar | #14 | #20 | — |
| media widget | #14 | #23 | down 1 |
| gutenberg block your tag | Not in the top 24 | ||
127 searches this plugin appeared in over the last 90 days, 20 listed. 75 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “gutenberg block” and “social icons” for “social profile” and “weather”. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “social profile” sits at #5 untagged, close enough for a declared tag to move it up. “social icons” isn't earning its slot: it only gets you to #17. “weather” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
5mo ago
latest release · v1.4.1 · 30 May 2026
98
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 52% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2018
Reviewer account pattern
from wp.org reviewer profiles7 of the last 11 four- and five-star reviews came from accounts created within a month of posting the review.
Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ Viên uống đẹp da Ritana4.6y ago
I like this plugin
Read on wp.org ↗ - ★★★★★ Darren5.2y ago
Once installed and running this is a great plugin. Simple and easy to configure, would definitely recommend it for projects.
Read on wp.org ↗ - ★★★★★ retrocool5.9y ago
The icons do not appear, and the instructions are unclear, for example do you put in the full link or just the social media handle? With or without the ‘@’? It is not clear and all options throw up an error. Waste of my time for what should be a simple and basic plug-in.
Read on wp.org ↗ - ★★★★★ mrtheplague6.3y ago
Purchased the paid premium version, which was not worth the cost. And asked for a refund. Their customer service email rep asked incredibly casually for admin access to my website.
Read on wp.org ↗ - ★★★★★ mikey187lfc6.6y ago
The settings are very basic and limited but the reason I will not use it is that it will not save the settings and keeps reverting back even after clearing catch etc.
Read on wp.org ↗ - ★★★★★ doscar6.8y ago
This is very simple and at the same time helpful plugin. I have more then six months usage experience. I like it!
Read on wp.org ↗ - ★★★★★ lavriko8.5y ago
Easy, good looking plugin, nice!
Read on wp.org ↗ - ★★★★★ magicfish798.6y ago
UPDATE: I had a problem with font awesome icons, which was resolved quickly and easily by the team. I’ve installed more than ten different social media icon widget plugins on my site and either couldn’t get them to work properly, the display of the icons was awful, or plugin settings installed things I didn’t want. I decided to take a chance on a plugin with less installations and reviews and I’m so happy I did. This plugin works exactly how I want it to and the icons look great. I highly recommend this plugin if you’re looking for attractive icons and a very simple, easy to use interface. This topic was modified 5 years, 5 months ago by magicfish79.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.1 Date 30 May 2026 Prefixed global sort option social_media_icon_pos to prevent collisions. Enforced capability checks for settings management. Sanitized inline custom CSS preview output in block editor contexts. 1.4.1
- — Version 1.4.0 Improved performance by switching to dynamic inline CSS ( wp_add_inline_style ) for frontend widget presentation. Added support for Gutenberg blocks. Updated standard default colors to better align with the widget’s mode 1.4.0
- — Version 1.3.0 Tested with version 6.9 1.3.0
- — Version 1.2.9 Bug fixes Tested with version 6.8.2 1.2.9
- — Version 1.2.8 Bug fixes Tested with version 6.8.1 1.2.8
- — Version 1.2.7 Bug fixes Tested with version 6.7.2 1.2.7
Languages
via translate.wordpress.orgTranslated into 6 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add a social media icon list. Display social icons and social profile links using a widget or a Gutenberg b..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Telegram, Instagram, Facebook and 6 more.
- ✓ Headings and lists 8 headings and 5 lists.
- ✓ Enough to quote 4,749 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-26 5K+ → 4K+ down after 18 days in tier
- 2025-12-08 4K+ → 5K+ up after 1 days in tier
- 2025-12-07 5K+ → 4K+ down after 594 days in tier
- 2024-04-22 6K+ → 5K+ down after 1 days in tier
- 2024-04-21 5K+ → 6K+ up after 3 days in tier
- 2024-04-18 6K+ → 5K+ down after 733 days in tier
- 2022-04-16 5K+ → 6K+ up after 408 days in tier
- 2021-03-04 4K+ → 5K+ up after 612 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- S Social Icon Widget 400+ installs · 4.0★ · 2 shared tags D
-
Custom Social Media Widget 20+ installs · 3.6★ · 2 shared tags -
WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ installs · 4.8★ · 1 shared tag A -
Qi Blocks 60K+ installs · 4.2★ · 1 shared tag A -
Lightweight Social Icons 20K+ installs · 4.6★ · 1 shared tag D -
Easy Social Icons 20K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Social Media Icon Widget – Social Profile Links with Gutenberg Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/new-social-media-widget" width="480" height="300" style="border:0" loading="lazy" title="Social Media Icon Widget – Social Profile Links with Gutenberg Block — Plugin Pulse"></iframe> Social Media Icon Widget – Social Profile Links with Gutenberg Block: 4K+ active installs, 4.1★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/new-social-media-widget
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