NNFP – Passwordless Email OTP Login
by Ramesh Kumar · Security
Also makes 1 other plugin · 1.0K+ installs across the portfolio →
Short Description: Enable secure passwordless login and registration using secure email-based one-time passwords (OTP).
77 health vs 64 average across 1,370 Security plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-01-08 · 251 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
83
now · peak 83
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $99–$199 a year, typical for Security plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 30–40 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 30–40
- Category
- Security
- Pro tier
- none detected
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 1
- Last updated
- 218 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-16 20+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ installs · 4.7★ · 1 shared tag A -
Hostinger Tools 3M+ installs · 3.6★ · 1 shared tag B -
Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ installs · 4.9★ · 1 shared tag A -
Jetpack – WP Security, Backup, Speed, & Growth 3M+ installs · 3.7★ · 1 shared tag A -
Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ installs · 4.8★ · 1 shared tag A -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for NNFP – Passwordless Email OTP Login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/no-need-for-password" width="480" height="300" style="border:0" loading="lazy" title="NNFP – Passwordless Email OTP Login — Plugin Pulse"></iframe> NNFP – Passwordless Email OTP Login: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/no-need-for-password