NNFP – Passwordless Email OTP Login
by Ramesh Kumar · Security
Also makes 1 other plugin · 1K+ installs across the portfolio →
Short Description: Enable secure passwordless login and registration using secure email-based one-time passwords (OTP).
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 74/100
Few reviews
Active installs
30+
≈30 estimated
Momentum
+19%
downloads vs prior 30d
Biggest opportunity: “acf supported”, “passwordless login” and “security” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
74 health vs 66 average across 1,776 Security plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 30 of 904 lifetime downloads are still running, above its category: the median Security plugin keeps 1.4%, across 1,061 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Security plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 265 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
54
Momentum
Holding steady
+0.7
Velocity
places per keyword, 27d
67%
Breadth
of keywords climbing, 27d
-2.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| otp base login your tag | #6 | #17 | up 1 |
| email otp | #20 | #22 | up 1 |
| acf supported your tag | Not in the top 24 | ||
| passwordless login your tag | Not in the top 24 | ||
| security your tag | Not in the top 24 | ||
| user login and registration your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 2 listed. 2 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “acf supported”, “passwordless login” and “security” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 8 Jan 2026 · 298 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 160 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 17 days ago and a band this size takes about a year or more to cross, so the real count is still just over 30.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Short Description: Enable secure passwordless login and registration using secure email-based one-time pass..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "perfect for", "who wants").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Advanced Custom Fields, ACF.
- ✓ Headings and lists 9 headings and 4 lists.
- ✓ Enough to quote 3,152 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("acf supported", "otp base login", "user login and registration" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-16 20+ → 30+ up after 4 days in tier
- 2026-10-12 30+ → 20+ down after 3 days in tier
- 2026-10-09 20+ → 30+ up after 3 days in tier
- 2026-10-06 30+ → 20+ down after 20 days in tier
- 2026-09-16 20+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ installs · 4.7★ · 1 shared tag A -
Hostinger Tools 3M+ installs · 3.6★ · 1 shared tag B -
Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ installs · 4.9★ · 1 shared tag A -
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ installs · 3.7★ · 1 shared tag B -
Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ installs · 4.8★ · 1 shared tag A -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for NNFP – Passwordless Email OTP Login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/no-need-for-password" width="480" height="300" style="border:0" loading="lazy" title="NNFP – Passwordless Email OTP Login — Plugin Pulse"></iframe> NNFP – Passwordless Email OTP Login: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/no-need-for-password
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