Opal Woo Custom Product Variation
by wpopal · eCommerce
Also makes 18 other plugins · 2.6K+ installs across the portfolio →
Plugin Advanced Product Field for Woocommerce, add some field for user select
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Health
Not scored
no reviews to score from
Active installs
300+
≈380 estimated
Momentum
0%
low volume, under 1,000 downloads a month
Biggest opportunity: “addon” and “custom fields” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.9%
of downloads still active
At least 300 of 10.2K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 111 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
No reviews yet, so wp.org scores it as a middling unrated listing
4 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.3
Velocity
places per keyword, 21d
0%
Breadth
of keywords climbing, 21d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| product field customiser your tag | #1 | #5 | 0 |
| product customiser | #5 | #14 | 0 |
| customiser | #9 | #13 | 0 |
| addon your tag | Not in the top 24 | ||
| custom fields your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 3 listed. 3 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “addon” and “custom fields” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 3 May 2024 · 914 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 738 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
4mo ago
latest release · v1.3.7 · 15 Jul 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 57% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 7 days ago and the previous band took 19 months to cross, so the real count is still just under 400.
Install history since 2 May 2024
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.3.7). Sites still on an older version should update.
- Patched Medium · 5.3 Opal Woo Custom Product Variation <= 1.2.0 - Unauthenticated Arbitrary File Deletion ↗2025-05-12 CVE-2025-47535 Improper Limitation of a Pathname to a Restricted Directory Affects <= 1.2.0 Patched in 1.2.1
- Patched Critical · 9.8 Opal Woo Custom Product Variation <= 1.1.3 - Unauthenticated Arbitrary File Deletion ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Plugin Advanced Product Field for Woocommerce, add some field for user select"
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 1,180 characters of description.
- ✓ Tags match the text 2 of 4 tags appear in the text; "addon", "product field customiser" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-27 400+ → 300+ down after 557 days in tier
- 2025-04-18 300+ → 400+ up after 102 days in tier
- 2025-01-06 200+ → 300+ up after 52 days in tier
- 2024-11-15 100+ → 200+ up after 124 days in tier
- 2024-07-14 90+ → 100+ up after 10 days in tier
- 2024-07-04 80+ → 90+ up after 7 days in tier
- 2024-06-27 70+ → 80+ up after 12 days in tier
- 2024-06-15 60+ → 70+ up after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Advanced Custom Fields (ACF®) 2M+ installs · 4.5★ · 1 shared tag A -
Meta Box – A Framework for Dynamic Websites 500K+ installs · 4.8★ · 1 shared tag A -
Pods – Custom Content Types and Fields 100K+ installs · 4.8★ · 1 shared tag A -
Advanced Custom Fields: Extended 100K+ installs · 4.7★ · 1 shared tag A -
Secure Custom Fields 100K+ installs · 4.6★ · 1 shared tag B - S Sydney Toolbox 50K+ installs · 3.0★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Opal Woo Custom Product Variation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/opal-woo-custom-product-variation" width="480" height="300" style="border:0" loading="lazy" title="Opal Woo Custom Product Variation — Plugin Pulse"></iframe> Opal Woo Custom Product Variation: 300+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/opal-woo-custom-product-variation
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