OptionTree
by Derek Herman · Uncategorized
Theme Options UI Builder for WordPress. A simple way to create & save Theme Options and Meta Boxes for free or premium themes.
50 health vs 56 average across 16,378 Uncategorized plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.2.26, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 2655 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
985
now · peak 3.4K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.3y ago
latest release · v2.7.3
61
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-10 · 1,484 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
Modeled from public signals only; the real figure depends on pricing and conversion we cannot see. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for WordPress plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 50K–60K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 50K–60K
- Category
- Uncategorized
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 105
- Last updated
- 2655 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.7.3 Hotfix – Update regex for Object Injection check to include + bypass and PHP serialized classes. props @erwanlr 2.7.3
- — Version 2.7.2 Hotfix – Extend the unfiltered_html iframe capabilities to support additional style attributes. 2.7.2
- — Version 2.7.1 Hotfix – Fix error cannot redeclare _sanitize_recursive() . props @shramee Hotfix – Ensure iframe supports the style attribute for users with unfiltered_html capabilities. Hotfix – Ensure noscript is supported for users 2.7.1
- — Version 2.7.0 Require PHP 5.3+ Fix all PHPCS errors and warnings. Fix a vulnerability where Object Injection could take place if someone has a valid nonce. Force all settings to be sanitized and escaped before saving and during displa 2.7.0
- — Version 2.6.0 Fix a reflected XSS vulnerability with the add_list_item & add_social_links Ajax requests. Fix the Google Fonts URL so it passed the W3 Validator. props @BassemN Fix global_admin_css so it’s only enqueued when needed. Fi 2.6.0
- — Version 2.5.5 Hotfix – Allow a 0 value to be saved with certain option types. Contributors via github @BassemN. Hotfix – Stop media from being attached to the OptionTree post type when uploaded from the media manager or customizer. Co 2.5.5
Known vulnerabilities
via Wordfence Intelligence6 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.
- Medium · 6.1 Option Tree <= 2.5.5 - Cross-Site Scripting ↗2019-08-16 CVE-2016-10895 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.5.5 Patched in 2.6
- Medium · 6.1 Option Tree <= 2.5.3 - Cross-Site Scripting ↗2015-04-22 CVE-2015-9320 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.5.3 Patched in 2.5.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 78 languages, 2 at 90% or more
Plus 54 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-21 60K+ → 50K+ down after 210 days in tier
- 2025-08-23 70K+ → 60K+ down after 204 days in tier
- 2025-01-31 80K+ → 70K+ down after 167 days in tier
- 2024-08-17 90K+ → 80K+ down after 251 days in tier
- 2023-12-10 100K+ → 90K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
One Click Demo Import 1M+ installs · 4.3★ · 2 shared tags A -
Redux Framework 900K+ installs · 4.4★ · 2 shared tags A -
CMB2 300K+ installs · 4.8★ · 2 shared tags A -
Options Framework 10K+ installs · 4.5★ · 2 shared tags D -
Custom Global Variables 5K+ installs · 4.4★ · 2 shared tags D -
Catch Themes Demo Import 5K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for OptionTree into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/option-tree" width="480" height="300" style="border:0" loading="lazy" title="OptionTree — Plugin Pulse"></iframe> OptionTree: 50K+ active installs, 4.7★ (105 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/option-tree