Optional Content
by kylegetson · Uncategorized
Also makes 1 other plugin · 140+ installs across the portfolio →
This plugin makes it easy to conditionally display content. No more if statements in your template files!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
40+
≈45 estimated
Momentum
+38%
downloads vs prior 30d
Biggest opportunity: “conditional content”, “if else” and “optional content” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 58 average across 25,739 Uncategorized plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 40 of 6K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 15+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.1.4, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 5620 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.1.4; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 5620 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| conditional content your tag | Not in the top 24 | ||
| if your tag | Not checked yet | ||
| if else your tag | Not in the top 24 | ||
| optional content your tag | Not in the top 24 | ||
| php your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “conditional content”, “if else” and “optional content” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 70 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 15 Oct 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ lalalapo12.8y ago
A very good plugin to display information in connection with time. I like it.
Read on wp.org ↗ - ★★★★★ Randy King13.6y ago
This is a great plugin! I am having an issue where the addition of the shortcode is creating an extra linespace and I would like it not to. When I use it with text, it shows up as an extra blank line, when I have a series of float-left divs with images, each image is shifted down by one line-height space. I’m going to try to hack around this, but it would be even better if we could find where that’s being produced in the plugin and eliminate it.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin makes it easy to conditionally display content. No more if statements in your template files!"
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 942 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "if else", "optional content" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-06 50+ → 40+ down after 360 days in tier
- 2024-12-11 60+ → 50+ down after 154 days in tier
- 2024-07-10 70+ → 60+ down after 6 days in tier
- 2024-07-04 60+ → 70+ up after 2 days in tier
- 2024-07-02 70+ → 60+ down after 100 days in tier
- 2024-03-24 80+ → 70+ down after 68 days in tier
- 2024-01-16 70+ → 80+ up after 3 days in tier
- 2024-01-13 80+ → 70+ down after 70 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ installs · 4.9★ · 1 shared tag A -
Code Snippets 1M+ installs · 4.7★ · 1 shared tag A -
PHP Compatibility Checker 200K+ installs · 2.8★ · 1 shared tag B -
PHP Code Widget 70K+ installs · 4.6★ · 1 shared tag D -
Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ installs · 4.5★ · 1 shared tag A -
FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Optional Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optional-content" width="480" height="300" style="border:0" loading="lazy" title="Optional Content — Plugin Pulse"></iframe> Optional Content: 40+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/optional-content
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.