Optional Content
by kylegetson · Uncategorized
Also makes 1 other plugin · 140+ installs across the portfolio →
This plugin makes it easy to conditionally display content. No more if statements in your template files!
45 health vs 56 average across 16,378 Uncategorized plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 15+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.1.4, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 5559 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
45
now · peak 64
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-10-15 · 1,367 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ lalalapo12.7y ago
A very good plugin to display information in connection with time. I like it.
Read on wp.org ↗ - ★★★★★ Randy King13.4y ago
This is a great plugin! I am having an issue where the addition of the shortcode is creating an extra linespace and I would like it not to. When I use it with text, it shows up as an extra blank line, when I have a series of float-left divs with images, each image is shifted down by one line-height space. I’m going to try to hack around this, but it would be even better if we could find where that’s being produced in the plugin and eliminate it.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-06 50+ → 40+ down after 360 days in tier
- 2024-12-11 60+ → 50+ down after 154 days in tier
- 2024-07-10 70+ → 60+ down after 6 days in tier
- 2024-07-04 60+ → 70+ up after 2 days in tier
- 2024-07-02 70+ → 60+ down after 100 days in tier
- 2024-03-24 80+ → 70+ down after 68 days in tier
- 2024-01-16 70+ → 80+ up after 3 days in tier
- 2024-01-13 80+ → 70+ down after 70 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ installs · 4.9★ · 1 shared tag A -
Code Snippets 1M+ installs · 4.7★ · 1 shared tag A -
PHP Compatibility Checker 200K+ installs · 2.8★ · 1 shared tag B -
PHP Code Widget 70K+ installs · 4.6★ · 1 shared tag D -
Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ installs · 4.5★ · 1 shared tag A -
FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Optional Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optional-content" width="480" height="300" style="border:0" loading="lazy" title="Optional Content — Plugin Pulse"></iframe> Optional Content: 40+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/optional-content