Page Links To
by Mark Jaquith · Uncategorized
Also makes 28 other plugins · 165K+ installs across the portfolio →
Lets you make a WordPress page (or port or other content type) link to a URL of your choosing (on your site, or on another site), instead of its norma …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
100K+
≈180K estimated
Momentum
+27%
downloads vs prior 30d
Biggest opportunity: Swap “redirect”, “page” and “link” for “short links”, “link to” and “links”. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “short links” sits at #4 untagged, close enough for a declared tag to move it up. “page” isn't earning its slot: it only gets you to #23. “link to” sits at #6 untagged, close enough for a declared tag to move it up. “link” isn't earning its slot: it only gets you to #14. “links” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 58 average across 25,755 Uncategorized plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 100K of 4.9M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 211 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.9★ over 157 reviews, smoothed to 4.71★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| repoint your tag | #1 | #1 | 0 |
| page links to | #2 | #2 | 0 |
| page links | #2 | #2 | down 1 |
| links | #6 | #6 | down 1 |
| short links | #4 | #3 | down 1 |
| link to | #6 | #4 | 0 |
| links page | #3 | #3 | up 1 |
| external link your tag | #9 | #6 | 0 |
| port | #8 | #6 | — |
| page link | #4 | #4 | 0 |
| redirect to page | #5 | #5 | 0 |
| link your tag | #14 | #11 | 0 |
| content links | #9 | #9 | 0 |
| new window external links | #6 | #4 | — |
| go links | #6 | #5 | up 1 |
| external page | #6 | #5 | down 2 |
| front page | #11 | #11 | down 3 |
| short link | #11 | #7 | down 1 |
| medium | #11 | #6 | 0 |
| link page | #7 | #6 | 0 |
| redirect your tag | Not in the top 24 | ||
151 searches this plugin appeared in over the last 90 days, 20 listed. 110 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “redirect”, “page” and “link” for “short links”, “link to” and “links”. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “short links” sits at #4 untagged, close enough for a declared tag to move it up. “page” isn't earning its slot: it only gets you to #23. “link to” sits at #6 untagged, close enough for a declared tag to move it up. “link” isn't earning its slot: it only gets you to #14. “links” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “link”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 124.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
7mo ago
latest release · v3.4.1 · 4 Apr 2026
54
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 47% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago and the previous band took 7.5 years to cross, so the real count is still just under 200K.
Install history since 12 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ jahher7mo ago
Thank you for keeping it up to date.
Read on wp.org ↗ - ★★★★★ theBlick7mo ago
This plugin does exactly what it says. Allows you to link a page to an external URL. SO easy to use and works perfectly every time.
Read on wp.org ↗ - ★★★★★ ianstudio1.5y ago
Had issues based on the Permalinks set up. Using a Custom structure fixed that.
Read on wp.org ↗ - ★★★★★ marbaque1.7y ago
This plugin does what it says perfect. It works even with the query block on FSE themes. I hope you guys keep the maintenance going. Good job!
Read on wp.org ↗ - ★★★★★ Sofi-Soao2.0y ago
Very good plugin – but the ‘open in new tab’ feature did not work anymore. This topic was modified 1 year, 9 months ago by Sofi-Soao.
Read on wp.org ↗ - ★★★★★ supergap2.1y ago
Great. It does what it promises. Easy to use.
Read on wp.org ↗ - ★★★★★ jscoder2.3y ago
Sadly this plugin has stopped working for us as we need it to open the link in a new tab. It used to work OK with this but not with a recent installation (WP 6.6.1).
Read on wp.org ↗ - ★★★★★ M.cartoon2.3y ago
It is so simple and works well with the WP core.I use this plugin in posts loop
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.4.1 Maintenance release. 3.4.1
- — Version 3.3.5 Fix a bug that could cause new installs to constantly try to update the storage format. 3.3.5
- — Version 3.3.4 Bug fixes 3.3.4
- — Version 3.3.3 Add a SlotFill in the Block Editor, for extension. Fix New Tab support in Internet Explorer. 3.3.3
- — Version 3.3.2 Fix a small new tab JS error. 3.3.2
- — Version 3.3.1 Fix WordPress 5.2 Block Editor (plugin will NOT be in its own panel if you’re using WordPress 5.2). 3.3.1
Languages
via translate.wordpress.orgTranslated into 40 languages, 28 at 90% or more
Plus 16 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Lets you make a WordPress page (or port or other content type) link to a URL of your choosing (on your site..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,159 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "external link", "repoint" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-26 200K+ → 100K+ down after 2732 days in tier
- 2018-02-01 300K+ → 200K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LH Page Links To 400+ installs · 4.1★ · 5 shared tags D - E External Permalinks Redux 2K+ installs · 4.2★ · 3 shared tags B
-
VK Link Target Controller 30K+ installs · 4.1★ · 2 shared tags B -
Link Juice Keeper 10K+ installs · 4.3★ · 2 shared tags A -
Link Library 10K+ installs · 4.6★ · 2 shared tags A - R Redirector 7K+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Page Links To into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/page-links-to" width="480" height="300" style="border:0" loading="lazy" title="Page Links To — Plugin Pulse"></iframe> Page Links To: 100K+ active installs, 4.9★ (157 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/page-links-to
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