Pay-To-View Lite
by Lise Rasmussen · Payments
Also makes 1 other plugin · 20+ installs across the portfolio →
Create a WordPress video paywall. Sell videos with PayPal and card payments. No memberships. No subscriptions.
86 health vs 65 average across 1,092 Payments plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-08-05 · 391 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
254
now · peak 349
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
3mo ago
latest release · v1.2.8
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2025-08-06 · 348 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for Payments plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Payments
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 4
- Last updated
- 23 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ elledriverbj3mo ago
I like how fast and easy we could add rental buttons to our videos!
Read on wp.org ↗ - ★★★★★ perispap3mo ago
I suggest it, is easy, fair price and developers have exelent suport
Read on wp.org ↗ - ★★★★★ bos6661.1y ago
I’ve tried other plugins, but this one nails it with the option to set different prices on different videos. We rent instruction videos on our site so this suits us perfect! And for our customers – the viewers – it is super easy to rent a movie on our site now as they can pay with credit cards and not only PayPal! Great job! /Tom This topic was modified 11 months, 2 weeks ago by bos666.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-13 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
Payment Plugins for PayPal WooCommerce 80K+ installs · 4.8★ · 1 shared tag A -
Donations via PayPal 20K+ installs · 4.4★ · 1 shared tag A -
Accept Donations with PayPal & Stripe 10K+ installs · 3.9★ · 1 shared tag B -
Easy PayPal & Stripe Buy Now Button 10K+ installs · 4.3★ · 1 shared tag A -
Payment Gateway for PayPal on WooCommerce 10K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Pay-To-View Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pay-to-view-lite" width="480" height="300" style="border:0" loading="lazy" title="Pay-To-View Lite — Plugin Pulse"></iframe> Pay-To-View Lite: 10+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/pay-to-view-lite