Pay What You Want
by Niaj Morshed · eCommerce
Also makes 3 other plugins · 1.5K+ installs across the portfolio →
This plugin will help you to set your product price to an open price/ a set of predefined prices or it can create a fraction of the price based on the …
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Health
B 83/100
Few reviews
Active installs
300+
≈360 estimated
Momentum
0%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “dynamic price” for “what”. “dynamic price” isn't earning its slot: you're not in the first 24 results for its own search. “what” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 71 average across 9,825 eCommerce plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 300 of 7.7K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,169 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 105 days ago
Tested up to WordPress 6.8.12; the current branch is 7.1
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| want | #1 | #20 | 0 |
| pay what you want your tag | #1 | #17 | 0 |
| what | #5 | #20 | 0 |
| non profit your tag | #21 | #23 | down 1 |
| dynamic price your tag | Not in the top 24 | ||
| open price your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 4 listed. 4 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “dynamic price” for “what”. “dynamic price” isn't earning its slot: you're not in the first 24 results for its own search. “what” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 6 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 667 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
4mo ago
latest release · v1.0.8 · 21 Jul 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; the previous band took 16 months to cross, which places it about 60% of the way through.
Install history since 5 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ maliha242.4y ago
I needed a plugin that would allow my users to enter a price of their choosing based on category. The official WooCommerce plugin for this feature is some 60 bucks a year. This free plugin, on the other hand, did exactly what I needed it to do. Just a little worried about how this will be maintained in the future, but if the plugin owner updates it as needed and keeps things secure, then this would literally be one of my favorite WordPress plugins.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin will help you to set your product price to an open price/ a set of predefined prices or it can..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you run"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 575 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("dynamic price", "pay what you want", "woocommerce" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-20 200+ → 300+ up after 476 days in tier
- 2024-10-01 100+ → 200+ up after 503 days in tier
- 2023-05-17 90+ → 100+ up after 35 days in tier
- 2023-04-12 80+ → 90+ up after 47 days in tier
- 2023-02-24 70+ → 80+ up after 24 days in tier
- 2023-01-31 60+ → 70+ up after 11 days in tier
- 2023-01-20 50+ → 60+ up after 13 days in tier
- 2023-01-07 40+ → 50+ up after 23 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
Embed this report card
Drop a live Pulse card for Pay What You Want into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pay-what-you-want" width="480" height="300" style="border:0" loading="lazy" title="Pay What You Want — Plugin Pulse"></iframe> Pay What You Want: 300+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/pay-what-you-want
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