Permalink Manager Lite
by Maciej Bis · eCommerce
Permalink Manager enhances WordPress’s built-in URL system, allowing you to change the URLs of native and custom post types and taxonomies.
90 health vs 68 average across 5,561 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
102.2K
now · peak 110.2K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
12
releases in the last 12 months
2mo ago
latest release · v2.5.4
120
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2016-08-12 · 1,461 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 100K–200K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100K–200K
- Category
- eCommerce
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 176
- Last updated
- 16 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ mcdeth8mo ago
extra: great support and works well with rank math/polylang and other plugins.
Read on wp.org ↗ - ★★★★★ The Moss Report1.0y ago
If you need to make global changes to the permalinks and url structure of your website, this is one serious tool. The support is outstanding, and you can just feel how well the code is written. This isn’t one of these fly-by-night AI written pieces of junk software. This is serious code, with heavy duty capabilities, but not for the faint of heart. Read the documentation, proceed with caution, but get the job done! I know this sounds like an ad, but I’m just a user who is impressed by good code that helps me save s&%tloads of time when I’m working on projects. Thank you!
Read on wp.org ↗ - ★★★★★ mediambev1.0y ago
Permalink Manager Pro is simply the best plugin for URL optimization. I use it with JReviews and initially had a conflict, but Maciej’s support went far beyond expectations to fix it. Now everything works perfectly. Highly recommended! This topic was modified 11 months, 1 week ago by mediambev. This topic was modified 11 months, 1 week ago by mediambev. This topic was modified 11 months, 1 week ago by mediambev.
Read on wp.org ↗ - ★★★★★ TraceMyIP1.2y ago
Permalink Manager Lite by Maciej Bis is absolutely fantastic! With 100k+ installs and a perfect 5-star rating from 173 reviews, it’s clearly the gold standard for URL management. Unlike WordPress’s limited slug editing, this lets you customize entire URLs however you want. The automatic redirects from old URLs are a lifesaver for SEO. Works flawlessly with WooCommerce, Yoast, and WPML too. Bulk editing saves hours of work, and the ability to remove parent slugs creates cleaner URLs. Maciej keeps it updated regularly – this plugin is essential!
Read on wp.org ↗ - ★★★★★ helloterris1.4y ago
Not sure about the lite version, I got the pro version without trying it as on their website it seemed like it fix my needs, and it did. I ran into an issue regarding dynamic permalink settings that I couldn’t grasp, and asked their support at [email protected], and their support didn’t just get back to me almost instantly (less than 5 mins), but also requested for access to the site to debug the issue, which was solved in a matter of minutes. Highly recommended just for their service alone! The plugin works splendidly too.
Read on wp.org ↗ - ★★★★★ royvs1.5y ago
Very fast en great support! I wanted to be able to update all my products to auto update. he gave me a sql query to do this:DELETE pm FROM postmeta pmJOIN posts p ON pm.post_id = p.IDWHERE pm.meta_key = ‘auto_update_uri’AND p.post_type = ‘product’; Adding it to the plugin would be the best solution OfCourse This topic was modified 1 year, 4 months ago by royvs.
Read on wp.org ↗ - ★★★★★ geraldbiggs1.5y ago
I was tasked with a large site url migration to cleanly recategorize a poorly structured ecommerce site (thousands of products). At every interval of my speculative testing, to production this plugin has automated or clarified many of the challenges in this activity. It has worked seamlessly with both custom code to automate much of the url structure based off custom product data, and nuanced structures. The most essential aspect of a plugin is its adaptability and extensibility to perform these tasks – and here I found many daunting tasks to be quite easy. It has worked with Yoast, SEO Press, and as stated – custom code. Redirecting large volumes of urls has the potential to be draining on the server, and the plugin states these challenges. I can say it works very well, and where I needed to optimize – the task was achievable. Finally, in terms of lost urls to 404s my issues in this area were surprisingly low. As a developer setting up a toolkit for my team it has been a great service. Support has been consistent, kind and informative.
Read on wp.org ↗ - ★★★★★ Hilary Caws-Elwitt1.6y ago
Migrating from a Drupal 7 site is made much easier by this great plugin. We can keep all our existing paths, and make redirects with special characters. Plus it keeps the ability to manage redirects from each post. Support responds almost immediately. Highly recommend!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.4 Dev – Added “quick setup” wizard for first-time configuration 2.5.4
- — Version 2.5.3.6 Fix – “Coupon Link” metabox is now hidden if “Coupons” post type is disabled in the plugin settings Fix – Fixed ‘Warning: Undefined array key “show” in permalink-manager-admin-functions.php’ file Dev – Sanitized and unsl 2.5.3.6
- — Version 2.5.3.5 Fix – Fixed ‘Warning: Undefined array key “ID”‘ PHP warning in URI Editor for taxonomies Dev – “URI Editor” UI changes 2.5.3.5
- — Version 2.5.3.4 Security – Patched a XSS vulnerability (CVE-2026-8494) in the “URI Editor” admin section Fix – Fixed a CSS bug causing misaligned input fields in WordPress 7.0 2.5.3.4
- — Version 2.5.3.3 Dev – Tested for WordPress 7.0 2.5.3.3
- — Version 2.5.3.2 Fix – The progress alert is no longer duplicated in “Regenerate/reset” tool Fix – Addressed a PHP deprecated warning when CLI is used 2.5.3.2
Known vulnerabilities
via Wordfence Intelligence14 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 6.4 Permalink Manager Lite <= 2.5.3.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via Post Title ↗2026-06-16 CVE-2026-8494 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.5.3.3 Patched in 2.5.3.4
- 2025-09-06 CVE-2025-59010 Insertion of Sensitive Information Into Sent Data Affects <= 2.5.1.3 Patched in 2.5.1.4
- 2024-06-27 CVE-2024-37257 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.4.3.3 Patched in 2.4.3.4
- Medium · 6.1 Permalink Manager Lite and Permalink Manager Pro <= 2.4.3.1 - Reflected Cross-Site Scripting ↗2024-03-20 CVE-2024-2738 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.4.3.1 Patched in 2.4.3.2
- 2024-03-20 CVE-2024-2543 Authorization Bypass Through User-Controlled Key Affects <= 2.4.3.1 Patched in 2.4.3.2
- Medium · 5.4 Permalink Manager <= 2.4.3.1 - Missing Authorization to Authenticated(Author+) Arbitrary Post Slug Modification ↗2024-03-18 CVE-2024-2538 Authorization Bypass Through User-Controlled Key Affects <= 2.4.3.1 Patched in 2.4.3.2
- 2024-03-15 CVE-2024-29092 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.4.3 Patched in 2.4.3.1
- 2022-12-14 CVE-2022-4410 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.2.20.3 Patched in 2.3.0
- 2022-01-17 CVE-2022-0201 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.2.15 Patched in 2.2.15
- 2021-09-27 CVE-2021-24769 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.2.12 Patched in 2.2.13.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 28 languages, 4 at 90% or more
Plus 4 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-08 90K+ → 100K+ up after 1 days in tier
- 2025-06-07 100K+ → 90K+ down after 7 days in tier
- 2025-05-31 90K+ → 100K+ up after 338 days in tier
- 2024-06-27 80K+ → 90K+ up after 224 days in tier
- 2023-11-16 70K+ → 80K+ up after 344 days in tier
- 2022-12-07 60K+ → 70K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Custom Permalink Editor 3K+ installs · 4.1★ · 3 shared tags B -
Simple Post Type Permalinks 9K+ installs · 4.4★ · 2 shared tags D -
Automatically Update Permalinks 2K+ installs · 4.2★ · 2 shared tags C - C Custom Post Type Rewrite 1K+ installs · 3.8★ · 2 shared tags B
-
Custom Fields Permalink 2 500+ installs · 4.1★ · 2 shared tags D - A Advanced Permalinks 400+ installs · 3.4★ · 2 shared tags F
Embed this report card
Drop a live Pulse card for Permalink Manager Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/permalink-manager" width="480" height="300" style="border:0" loading="lazy" title="Permalink Manager Lite — Plugin Pulse"></iframe> Permalink Manager Lite: 100K+ active installs, 4.8★ (176 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/permalink-manager