Permalink Manager Lite
by Maciej Bis · eCommerce
Permalink Manager extends WordPress’s native permalink functionality, giving you more control over URL structures for custom post types, and taxonomie …
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Health
A 90/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-16%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 93/100. Lift the average: resolve the issues driving the low reviews.
90 health vs 71 average across 9,746 eCommerce plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 100K of 3.1M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 176 reviews, smoothed to 4.65★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
28%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| permalink your tag | #1 | #1 | 0 |
| permalink manager | #1 | #1 | 0 |
| custom permalink your tag | #2 | #2 | 0 |
| custom permalinks your tag | #3 | #4 | 0 |
| woocommerce permalinks your tag | #3 | #3 | 0 |
| permalinks your tag | #3 | #3 | up 2 |
| giving | #4 | #4 | 0 |
| woocommerce permalink | #2 | #2 | 0 |
| manager | #12 | #14 | up 1 |
| license manager | #8 | #7 | 0 |
| url manager | #5 | #5 | 0 |
| pod | #8 | #4 | 0 |
| woocommerce redirect manager | #7 | #8 | 0 |
| download manager | #12 | #10 | 0 |
| manager website | #8 | #7 | up 2 |
| post manager | #8 | #8 | up 1 |
| extends | #22 | #20 | down 1 |
| woocommerce license manager | #10 | #9 | down 1 |
| woocommerce product manager | #11 | #9 | down 1 |
| site manager | #11 | #11 | — |
182 searches this plugin appeared in over the last 90 days, 20 listed. 154 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “giving”, “pod” and “lite” (#4, #8 and #12 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 110.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
14
releases in the last 12 months
18d ago
latest release · v2.6.1 · 13 Oct 2026
123
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 17 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 5 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ mcdeth10mo ago
extra: great support and works well with rank math/polylang and other plugins.
Read on wp.org ↗ - ★★★★★ The Moss Report1.2y ago
If you need to make global changes to the permalinks and url structure of your website, this is one serious tool. The support is outstanding, and you can just feel how well the code is written. This isn’t one of these fly-by-night AI written pieces of junk software. This is serious code, with heavy duty capabilities, but not for the faint of heart. Read the documentation, proceed with caution, but get the job done! I know this sounds like an ad, but I’m just a user who is impressed by good code that helps me save s&%tloads of time when I’m working on projects. Thank you!
Read on wp.org ↗ - ★★★★★ mediambev1.2y ago
Permalink Manager Pro is simply the best plugin for URL optimization. I use it with JReviews and initially had a conflict, but Maciej’s support went far beyond expectations to fix it. Now everything works perfectly. Highly recommended! This topic was modified 11 months, 1 week ago by mediambev. This topic was modified 11 months, 1 week ago by mediambev. This topic was modified 11 months, 1 week ago by mediambev.
Read on wp.org ↗ - ★★★★★ TraceMyIP1.4y ago
Permalink Manager Lite by Maciej Bis is absolutely fantastic! With 100k+ installs and a perfect 5-star rating from 173 reviews, it’s clearly the gold standard for URL management. Unlike WordPress’s limited slug editing, this lets you customize entire URLs however you want. The automatic redirects from old URLs are a lifesaver for SEO. Works flawlessly with WooCommerce, Yoast, and WPML too. Bulk editing saves hours of work, and the ability to remove parent slugs creates cleaner URLs. Maciej keeps it updated regularly – this plugin is essential!
Read on wp.org ↗ - ★★★★★ helloterris1.6y ago
Not sure about the lite version, I got the pro version without trying it as on their website it seemed like it fix my needs, and it did. I ran into an issue regarding dynamic permalink settings that I couldn’t grasp, and asked their support at [email protected], and their support didn’t just get back to me almost instantly (less than 5 mins), but also requested for access to the site to debug the issue, which was solved in a matter of minutes. Highly recommended just for their service alone! The plugin works splendidly too.
Read on wp.org ↗ - ★★★★★ royvs1.6y ago
Very fast en great support! I wanted to be able to update all my products to auto update. he gave me a sql query to do this:DELETE pm FROM postmeta pmJOIN posts p ON pm.post_id = p.IDWHERE pm.meta_key = ‘auto_update_uri’AND p.post_type = ‘product’; Adding it to the plugin would be the best solution OfCourse This topic was modified 1 year, 4 months ago by royvs.
Read on wp.org ↗ - ★★★★★ geraldbiggs1.7y ago
I was tasked with a large site url migration to cleanly recategorize a poorly structured ecommerce site (thousands of products). At every interval of my speculative testing, to production this plugin has automated or clarified many of the challenges in this activity. It has worked seamlessly with both custom code to automate much of the url structure based off custom product data, and nuanced structures. The most essential aspect of a plugin is its adaptability and extensibility to perform these tasks – and here I found many daunting tasks to be quite easy. It has worked with Yoast, SEO Press, and as stated – custom code. Redirecting large volumes of urls has the potential to be draining on the server, and the plugin states these challenges. I can say it works very well, and where I needed to optimize – the task was achievable. Finally, in terms of lost urls to 404s my issues in this area were surprisingly low. As a developer setting up a toolkit for my team it has been a great service. Support has been consistent, kind and informative.
Read on wp.org ↗ - ★★★★★ Hilary Caws-Elwitt1.8y ago
Migrating from a Drupal 7 site is made much easier by this great plugin. We can keep all our existing paths, and make redirects with special characters. Plus it keeps the ability to manage redirects from each post. Support responds almost immediately. Highly recommend!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.4 Dev – Added “quick setup” wizard for first-time configuration 2.5.4
- — Version 2.5.3.6 Fix – “Coupon Link” metabox is now hidden if “Coupons” post type is disabled in the plugin settings Fix – Fixed ‘Warning: Undefined array key “show” in permalink-manager-admin-functions.php’ file Dev – Sanitized and unsl 2.5.3.6
- — Version 2.5.3.5 Fix – Fixed ‘Warning: Undefined array key “ID”‘ PHP warning in URI Editor for taxonomies Dev – “URI Editor” UI changes 2.5.3.5
- — Version 2.5.3.4 Security – Patched a XSS vulnerability (CVE-2026-8494) in the “URI Editor” admin section Fix – Fixed a CSS bug causing misaligned input fields in WordPress 7.0 2.5.3.4
- — Version 2.5.3.3 Dev – Tested for WordPress 7.0 2.5.3.3
- — Version 2.5.3.2 Fix – The progress alert is no longer duplicated in “Regenerate/reset” tool Fix – Addressed a PHP deprecated warning when CLI is used 2.5.3.2
Security history
via Wordfence IntelligenceAll 14 disclosed vulnerabilities are patched in the current version (2.6.1). Sites still on an older version should update.
- Patched Medium · 6.4 Permalink Manager Lite <= 2.5.3.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via Post Title ↗2026-06-16 CVE-2026-8494 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.3.3 Patched in 2.5.3.4
- Patched Medium · 5.3 Permalink Manager Lite <= 2.5.1.3 - Unauthenticated Sensitive Information Exposure ↗2025-09-06 CVE-2025-59010 Insertion of Sensitive Information Into Sent Data Affects <= 2.5.1.3 Patched in 2.5.1.4
- 2024-06-27 CVE-2024-37257 Improper Neutralization of Input During Web Page Generation Affects <= 2.4.3.3 Patched in 2.4.3.4
- Patched Medium · 6.1 Permalink Manager Lite and Permalink Manager Pro <= 2.4.3.1 - Reflected Cross-Site Scripting ↗2024-03-20 CVE-2024-2738 Improper Neutralization of Input During Web Page Generation Affects <= 2.4.3.1 Patched in 2.4.3.2
- 2024-03-20 CVE-2024-2543 Authorization Bypass Through User-Controlled Key Affects <= 2.4.3.1 Patched in 2.4.3.2
- Patched Medium · 5.4 Permalink Manager <= 2.4.3.1 - Missing Authorization to Authenticated(Author+) Arbitrary Post Slug Modification ↗2024-03-18 CVE-2024-2538 Authorization Bypass Through User-Controlled Key Affects <= 2.4.3.1 Patched in 2.4.3.2
- 2024-03-15 CVE-2024-29092 Improper Neutralization of Input During Web Page Generation Affects <= 2.4.3 Patched in 2.4.3.1
- Patched Medium · 6.4 Permalink Manager Lite <= 2.2.20.3 - Authenticated Stored Cross-Site Scripting ↗2022-12-14 CVE-2022-4410 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.20.3 Patched in 2.3.0
- 2022-01-17 CVE-2022-0201 Improper Neutralization of Input During Web Page Generation Affects < 2.2.15 Patched in 2.2.15
- 2021-09-27 CVE-2021-24769 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.2.12 Patched in 2.2.13.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 25 languages, 2 at 90% or more
Plus 1 more locale with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, ACF, WPML, Polylang and 1 more.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 3,000 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce permalinks" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-08 90K+ → 100K+ up after 1 days in tier
- 2025-06-07 100K+ → 90K+ down after 7 days in tier
- 2025-05-31 90K+ → 100K+ up after 338 days in tier
- 2024-06-27 80K+ → 90K+ up after 224 days in tier
- 2023-11-16 70K+ → 80K+ up after 344 days in tier
- 2022-12-07 60K+ → 70K+ up after 264 days in tier
- 2022-03-18 50K+ → 60K+ up after 107 days in tier
- 2021-12-01 60K+ → 50K+ down after 208 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Custom Permalink Editor 4K+ installs · 4.1★ · 3 shared tags B -
Simple Post Type Permalinks 8K+ installs · 4.4★ · 2 shared tags D -
Automatically Update Permalinks 1K+ installs · 4.2★ · 2 shared tags D - C Custom Post Type Rewrite 1K+ installs · 3.8★ · 2 shared tags B
-
Custom Fields Permalink 2 500+ installs · 4.1★ · 2 shared tags D - A Advanced Permalinks 300+ installs · 3.4★ · 2 shared tags F
Embed this report card
Drop a live Pulse card for Permalink Manager Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/permalink-manager" width="480" height="300" style="border:0" loading="lazy" title="Permalink Manager Lite — Plugin Pulse"></iframe> Permalink Manager Lite: 100K+ active installs, 4.8★ (176 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/permalink-manager
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