Primary Redirect
by Mustafa Uysal · Login & Users
Also makes 5 other plugins · 20.2K+ installs across the portfolio →
Redirects users to a custom URL or their primary blog's dashboard after login, replacing the default WordPress behavior.
67 health vs 59 average across 1,444 Login & Users plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
36
now · peak 134
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v2.0.2
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2019-11-18 · 1,369 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ mkdev12.5y ago
What this plugin does, should be the default behavior of wordpress login process.
Read on wp.org ↗ - ★★★★★ WebNashr12.6y ago
This plugin redirects multisite users to dashboard of their primary site. It’s far better than default wordpress action.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
301 Redirects – Redirect Manager 300K+ installs · 4.7★ · 2 shared tags A -
Redirection 100K+ installs · 4.9★ · 2 shared tags A - S Simple Membership After Login Redirection 10K+ installs · 4.4★ · 2 shared tags A
-
SEO Redirection Plugin – 301 Redirect Manager 10K+ installs · 4.2★ · 2 shared tags A -
Redirect 404 Error Page to Homepage or Custom Page with Logs 10K+ installs · 4.7★ · 2 shared tags C -
Redirect 404 Error Page to Homepage 6K+ installs · 3.8★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Primary Redirect into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/primary-redirect" width="480" height="300" style="border:0" loading="lazy" title="Primary Redirect — Plugin Pulse"></iframe> Primary Redirect: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/primary-redirect