Rename wp-admin login
by Nuno Sarmento · Login & Users
Also makes 2 other plugins · 9K+ installs across the portfolio →
Rename wp-admin login* is a plugin that allows us to rename wp-admin login URL to anything you want
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Health
B 83/100
Few reviews
Active installs
9K+
≈9.2K estimated
Momentum
+18%
downloads vs prior 30d
Biggest opportunity: Swap “login”, “custom login url” and “wp admin” for “rename login”, “admin login” and “wp admin login”. “login” isn't earning its slot: you're not in the first 24 results for its own search. “rename login” sits at #4 untagged, close enough for a declared tag to move it up. “custom login url” isn't earning its slot: it only gets you to #23. “admin login” sits at #7 untagged, close enough for a declared tag to move it up. “wp admin” isn't earning its slot: it only gets you to #14. “wp admin login” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →39%
of downloads still active
At least 9K of 22.9K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.9★ over 7 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
0.0
Velocity
places per keyword, 28d
29%
Breadth
of keywords climbing, 28d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| rename wp admin login your tag | #1 | #5 | up 1 |
| rename | #3 | #11 | down 1 |
| rename admin | #2 | #8 | 0 |
| rename login | #4 | #16 | down 1 |
| admin login | #7 | #20 | up 1 |
| wp admin login | #8 | #24 | 0 |
| rename login url | #3 | #12 | 0 |
| change wp login your tag | #13 | #24 | down 1 |
| wp admin your tag | #14 | #23 | up 1 |
| custom login url your tag | #23 | #24 | 0 |
| change admin login | #9 | #22 | 0 |
| admin | #24 | #24 | down 1 |
| login url | #24 | #23 | — |
| wordpress admin login | #10 | #23 | up 1 |
| wp login | #19 | #24 | up 1 |
| wp admin url | #14 | #23 | up 2 |
| admin login page | #14 | #22 | up 2 |
| custom admin login | #15 | #23 | up 2 |
| admin custom login | #16 | #23 | up 1 |
| admin url | #15 | #22 | down 3 |
| login your tag | Not in the top 24 | ||
39 searches this plugin appeared in over the last 90 days, 20 listed. 16 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “login”, “custom login url” and “wp admin” for “rename login”, “admin login” and “wp admin login”. “login” isn't earning its slot: you're not in the first 24 results for its own search. “rename login” sits at #4 untagged, close enough for a declared tag to move it up. “custom login url” isn't earning its slot: it only gets you to #23. “admin login” sits at #7 untagged, close enough for a declared tag to move it up. “wp admin” isn't earning its slot: it only gets you to #14. “wp admin login” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “change wp login”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “wp admin”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 30 Mar 2023 · 1,312 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v1.0.0 · 19 May 2026
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “9K+”. Our estimate pins where the real number sits.
Crossed into this band 56 days ago and a band this size takes about a year or more to cross, so the real count is still just over 9K.
At the current install trend, crossing 10K+ in roughly 105 days.
Install history since 29 Mar 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ Neotrendy1.0y ago
I like this simple plugin. It is easy to set up.
Read on wp.org ↗ - ★★★★★ alexbrowp1.9y ago
After logging in from the new URL, it just goes to the home page and I no longer can enter the admin area. Do people test their code anymore before release? Now I will have to spend all day trying to get back in This topic was modified 1 year, 7 months ago by alexbrowp.
Read on wp.org ↗ - ★★★★★ nmrockswp2.5y ago
This plugin does exactly what it is supposed to do, with little code and reliably. Very good work! The only drawback: After uninstallation, the database entries “rwal_redirect_field” and “rwal_page” must be deleted manually in the “wp-options” table. 😉
Read on wp.org ↗ - ★★★★★ fajardadev2.5y ago
Excellent, thank you
Read on wp.org ↗ - ★★★★★ fmom2.7y ago
Thank you so much for making this plugin
Read on wp.org ↗ - ★★★★★ scanID2.8y ago
This plugin is:– easy to setup;– fast in use;– small in size and cleverly coded. Highly recommended!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.2
Languages
via translate.wordpress.orgTranslated into 11 languages, 10 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Rename wp-admin login* is a plugin that allows us to rename wp-admin login URL to anything you want"
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 3 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 939 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "change wp-login", "custom login url" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-05 8K+ → 9K+ up after 110 days in tier
- 2026-05-18 7K+ → 8K+ up after 159 days in tier
- 2025-12-10 6K+ → 7K+ up after 126 days in tier
- 2025-08-06 5K+ → 6K+ up after 12 days in tier
- 2025-07-25 6K+ → 5K+ down after 1 days in tier
- 2025-07-24 5K+ → 6K+ up after 130 days in tier
- 2025-03-16 4K+ → 5K+ up after 99 days in tier
- 2024-12-07 3K+ → 4K+ up after 77 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Hide Login 2M+ installs · 4.8★ · 2 shared tags A - A Add Logo to Admin 6K+ installs · 4.2★ · 2 shared tags D
-
Admin login URL Change 2K+ installs · 4.2★ · 2 shared tags A -
Rename wp-login.php to anything you want 500+ installs · 4.2★ · 2 shared tags D -
WP Custom Login Branding 200+ installs · 3.9★ · 2 shared tags D -
Unauthorised Login Redirect 100+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Rename wp-admin login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/rename-wp-admin-login" width="480" height="300" style="border:0" loading="lazy" title="Rename wp-admin login — Plugin Pulse"></iframe> Rename wp-admin login: 9K+ active installs, 3.9★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/rename-wp-admin-login
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