S3 Image Optimizer
by Shane Bishop · Performance
Also makes 4 other plugins · 1.4M+ installs across the portfolio →
Compress images in Amazon S3 buckets using lossless and lossy optimization methods via the EWWW Image Optimizer.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈200 estimated
Momentum
+28%
downloads vs prior 30d
Biggest opportunity: Swap “compression” and “image” for “amazon s3” and “lossless”. “compression” isn't earning its slot: you're not in the first 24 results for its own search. “amazon s3” sits at #12 untagged, close enough for a declared tag to move it up. “image” isn't earning its slot: you're not in the first 24 results for its own search. “lossless” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 100 of 21.9K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,099 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 93 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.8
Velocity
places per keyword, 26d
16%
Breadth
of keywords climbing, 26d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ewww | #9 | #14 | 0 |
| buckets | #9 | #22 | down 2 |
| amazon s3 | #12 | #24 | down 3 |
| lossless | #13 | #22 | down 1 |
| image optimizer | #24 | #24 | down 8 |
| bulk image optimizer | #23 | #24 | 0 |
| compression your tag | Not in the top 24 | ||
| image your tag | Not in the top 24 | ||
| optimize your tag | Not in the top 24 | ||
| wp cli your tag | Not in the top 24 | ||
23 searches this plugin appeared in over the last 90 days, 6 listed. 17 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “compression” and “image” for “amazon s3” and “lossless”. “compression” isn't earning its slot: you're not in the first 24 results for its own search. “amazon s3” sits at #12 untagged, close enough for a declared tag to move it up. “image” isn't earning its slot: you're not in the first 24 results for its own search. “lossless” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 758 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v3.0.1 · 30 Jul 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 56% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 13 days ago and the previous band took 19 months to cross, so the real count is still just under 200.
Install history since 6 Jul 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ ercogx4.5y ago
Thanks the plugin helped a lot. If I set a limit on the folder S3_IMAGE_OPTIMIZER_FOLDER it would be cool to show it in the UI, because it is not clear whether it was applied or not
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Compress images in Amazon S3 buckets using lossless and lossy optimization methods via the EWWW Image Optim..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WP-CLI, Amazon S3.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 961 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "compression" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-18 200+ → 100+ down after 557 days in tier
- 2025-04-09 300+ → 200+ down after 14 days in tier
- 2025-03-26 200+ → 300+ up after 1 days in tier
- 2025-03-25 300+ → 200+ down after 275 days in tier
- 2024-06-23 400+ → 300+ down after 3 days in tier
- 2024-06-20 300+ → 400+ up after 3 days in tier
- 2024-06-17 400+ → 300+ down after 4 days in tier
- 2024-06-13 300+ → 400+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A AJAX Thumbnail Rebuild 30K+ installs · 4.7★ · 2 shared tags A
-
PNG to JPG 10K+ installs · 4.5★ · 2 shared tags A -
Image Optimizer, Resizer and CDN – Sirv 1K+ installs · 4.9★ · 2 shared tags A - W WP Resized Image Quality 800+ installs · 4.1★ · 2 shared tags D
-
Image Quality Control | Still BE 400+ installs · 4.2★ · 2 shared tags A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for S3 Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/s3-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="S3 Image Optimizer — Plugin Pulse"></iframe> S3 Image Optimizer: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/s3-image-optimizer
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