Safetag
by Sourcetop, Inc. · Uncategorized
Safetag ensures brand safety by scanning site content for negative keywords provided by advertisers, optimizing ad targeting and maximizing inventory.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 60/100
Stale · Few reviews
Active installs
60+
≈68 estimated
Momentum
+2%
downloads vs prior 30d
Biggest opportunity: Add “banned” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed it's a slot worth spending.
60 health vs 58 average across 25,755 Uncategorized plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 60 of 8.5K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 538 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.6.11; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
1 of 5 tags set · short description in place
To rank higher: Last updated 538 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.1
Velocity
places per keyword, 10d
0%
Breadth
of keywords climbing, 10d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| iab tagging your tag | #5 | #6 | down 1 |
| celebrity | #3 | #5 | 0 |
| banned | #24 | #24 | 0 |
7 searches this plugin appeared in over the last 90 days, 3 listed. 4 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “banned” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 270 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v2.1.9 · 12 May 2025
36
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 70.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Md Mostafizur Rahman2.1y ago
As a developer, Safetag stands out for its robust functionality and seamless integration into WordPress. It’s built with scalability in mind, allowing publishers to manage multiple ad campaigns with unique keyword lists without compromising site performance. The codebase is clean and easy to extend, making it ideal for custom requirements or additional integrations. The automatic scanning of posts for negative keywords is efficient, and the plugin’s ability to re-scan on content updates ensures nothing is missed. I appreciate how Safetag uses key-value pairs for campaigns, which makes ad targeting and inventory management more dynamic. The reporting feature is particularly useful for developers working with editorial teams, providing actionable insights to fine-tune content and keyword strategies. Safetag’s support for IAB Audience and Content tags also enhances programmatic revenue potential, offering a comprehensive solution. Overall, it’s well-designed, developer-friendly, and highly functional for managing brand safety.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions REST API.
- ! Headings and lists 5 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,516 characters of description.
- ✓ Tags match the text All 1 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-13 70+ → 60+ down after 33 days in tier
- 2026-07-11 60+ → 70+ up after 14 days in tier
- 2026-06-27 70+ → 60+ down after 3 days in tier
- 2026-06-24 60+ → 70+ up after 2 days in tier
- 2026-06-22 70+ → 60+ down after 4 days in tier
- 2026-06-18 60+ → 70+ up after 47 days in tier
- 2026-05-02 50+ → 60+ up after 49 days in tier
- 2026-03-14 60+ → 50+ down after 3 days in tier
Embed this report card
Drop a live Pulse card for Safetag into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/safetag" width="480" height="300" style="border:0" loading="lazy" title="Safetag — Plugin Pulse"></iframe> Safetag: 60+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/safetag
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