Safetag

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank

wp.org popularity rank over time · lower is better

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 70+ in roughly 91 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ Md Mostafizur Rahman

   2.0y ago

   As a developer, Safetag stands out for its robust functionality and seamless integration into WordPress. It’s built with scalability in mind, allowing publishers to manage multiple ad campaigns with unique keyword lists without compromising site performance. The codebase is clean and easy to extend, making it ideal for custom requirements or additional integrations. The automatic scanning of posts for negative keywords is efficient, and the plugin’s ability to re-scan on content updates ensures nothing is missed. I appreciate how Safetag uses key-value pairs for campaigns, which makes ad targeting and inventory management more dynamic. The reporting feature is particularly useful for developers working with editorial teams, providing actionable insights to fine-tune content and keyword strategies. Safetag’s support for IAB Audience and Content tags also enhances programmatic revenue potential, offering a comprehensive solution. Overall, it’s well-designed, developer-friendly, and highly functional for managing brand safety.

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-13 70+ → 60+ down after 33 days in tier
2. 2026-07-11 60+ → 70+ up after 14 days in tier
3. 2026-06-27 70+ → 60+ down after 3 days in tier
4. 2026-06-24 60+ → 70+ up after 2 days in tier
5. 2026-06-22 70+ → 60+ down after 4 days in tier
6. 2026-06-18 60+ → 70+ up after 47 days in tier
7. 2026-05-02 50+ → 60+ up after 49 days in tier
8. 2026-03-14 60+ → 50+ down after 3 days in tier

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Safetag: 60+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/safetag