Brilliant Web-to-Lead for Salesforce
by Nick Ciske · Forms
Also makes 3 other plugins · 2.1K+ installs across the portfolio →
Brilliant Web-to-Lead for Salesforce creates a solid integration between your WordPress install(s) and your Salesforce.com account!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 50/100
Stale · Likely abandoned · Open vulnerability
Active installs
2K+
≈2.5K estimated
Momentum
+39%
downloads vs prior 30d
Biggest opportunity: Under-ranked on “contactform”. wp.org puts you #17; on merit you place #7. The plugins above you are winning on install count, not on rating or upkeep.
50 health vs 65 average across 2,513 Forms plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 2K of 139.8K lifetime downloads are still running, in line with its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.9.20.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1711 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.9.20; the current branch is 6.8
4.4★ over 38 reviews, smoothed to 4.23★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Last updated 1711 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.4
Velocity
places per keyword, 26d
4%
Breadth
of keywords climbing, 26d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| contactform your tag | #17 | #7 | up 1 |
| mw wp form | #24 | #7 | down 4 |
| case to lead your tag | Not in the top 24 | ||
| contact form your tag | Not in the top 24 | ||
| crm your tag | Not in the top 24 | ||
| web to lead your tag | Not in the top 24 | ||
96 searches this plugin appeared in over the last 90 days, 2 listed. 94 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Under-ranked on “contactform”. wp.org puts you #17; on merit you place #7. The plugins above you are winning on install count, not on rating or upkeep.
- “case to lead”, “contact form” and “crm” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 472 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
4.7y ago
latest release · v2.7.3.9 · 24 Feb 2022
56
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 11 Aug 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.7.3.9 Remove Daddy Analytics settings and output (company no longer operating) 2.7.3.9
- — Version 2.7.3.8 Fix WordPress.org assets to support new deploy process 2.7.3.8
- — Version 2.7.3.7 Fix broken assets folder 2.7.3.7
- — Version 2.7.3.6 Fix issues with GitHub auto deploy action 2.7.3.6
- — Version 2.7.3.5 Auto prefix field names known to conflict with WP_Query (like name in WebToCase). Does not alter other field names for backwards compatibility. Prefix and list of fields to be prefixed is configurable via filters. Update 2.7.3.5
- — Version 2.7.3.4 Restore missing assets in WordPress.org repository 2.7.3.4
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (2.7.3.9). 0 of 1 disclosed are patched.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Brilliant Web-to-Lead for Salesforce creates a solid integration between your WordPress install(s) and your..."
- ✓ Has a FAQ 28 questions in the FAQ.
- ✓ FAQ asks real questions 26 of 28 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Salesforce.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 11,690 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("case to lead", "ContactForm", "Web to lead" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-17 3K+ → 2K+ down after 237 days in tier
- 2024-09-22 4K+ → 3K+ down after 473 days in tier
- 2023-06-07 5K+ → 4K+ down after 1 days in tier
- 2023-06-06 4K+ → 5K+ up after 4 days in tier
- 2023-06-02 5K+ → 4K+ down after 437 days in tier
- 2022-03-22 6K+ → 5K+ down after 549 days in tier
- 2020-09-19 7K+ → 6K+ down after 309 days in tier
- 2019-11-15 8K+ → 7K+ down after 228 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LeadSnap 1K+ installs · 4.2★ · 2 shared tags C -
Dynamics 365 Integration 500+ installs · 4.3★ · 2 shared tags A -
Zoho Integration for WordPress 200+ installs · 3.5★ · 2 shared tags B -
Contact Form 7 10M+ installs · 4.0★ · 1 shared tag B -
Akismet Anti-spam: Spam Protection 5M+ installs · 4.7★ · 1 shared tag A -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Brilliant Web-to-Lead for Salesforce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/salesforce-wordpress-to-lead" width="480" height="300" style="border:0" loading="lazy" title="Brilliant Web-to-Lead for Salesforce — Plugin Pulse"></iframe> Brilliant Web-to-Lead for Salesforce: 2K+ active installs, 4.4★ (38 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/salesforce-wordpress-to-lead
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