Second Street
by Upland · Uncategorized
Embed your Second Street Promotion on a WordPress page using the Shortcode generated in the Second Street Partner Tool.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
400+
≈450 estimated
Momentum
—
no download trend yet
Biggest opportunity: “page”, “post” and “promotion” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.2%
of downloads still active
At least 400 of 17.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 158 days ago
Tested up to WordPress 7.0.8, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.3
Velocity
places per keyword, 17d
33%
Breadth
of keywords climbing, 17d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| second street your tag | #1 | #9 | 0 |
| street | #3 | #18 | 0 |
| post promotion | #21 | #24 | up 1 |
| page your tag | Not in the top 24 | ||
| post your tag | Not in the top 24 | ||
| promotion your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “page”, “post” and “promotion” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “street”. #3 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 15 Jul 2026 · 109 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 172 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v3.1.23 · 26 May 2026
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 14 Jul 2026
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.1.23). Sites still on an older version should update.
- 2022-05-18 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.6 Patched in 3.1.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Embed your Second Street Promotion on a WordPress page using the Shortcode generated in the Second Street P..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 378 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "post" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- D Disable Author Pages 5K+ installs · 4.5★ · 3 shared tags D
-
Post Type Switcher 200K+ installs · 4.7★ · 2 shared tags A -
Display Posts – Easy lists, grids, navigation, and more 70K+ installs · 4.8★ · 2 shared tags C -
Reveal IDs 40K+ installs · 4.8★ · 2 shared tags A - W WP Admin UI Customize 30K+ installs · 4.4★ · 2 shared tags C
-
HTML Page Sitemap (Block and Shortcode) 10K+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Second Street into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/second-street-promotion" width="480" height="300" style="border:0" loading="lazy" title="Second Street — Plugin Pulse"></iframe> Second Street: 400+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/second-street-promotion
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