Secondary Title
by thaikolja · Uncategorized
Also makes 1 other plugin · 7K+ installs across the portfolio →
Secondary Title is a simple, lightweight plugin that allows you to easily add an alternative title to posts, pages, and/or custom post types.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
7K+
≈7.5K estimated
Momentum
-4%
downloads vs prior 30d
Biggest opportunity: Add “page title”, “post title” and “site title” to your wp.org tags. You rank #4, #4 and #4 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
92 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 7K of 188.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 87 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 72 reviews, smoothed to 4.57★
4 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| title your tag | #1 | #1 | 0 |
| second title your tag | #1 | #1 | 0 |
| subheading your tag | #1 | #1 | 0 |
| category title | #1 | #1 | 0 |
| the title | #2 | #3 | 0 |
| site title | #4 | #6 | 0 |
| post title | #4 | #5 | 0 |
| page title | #4 | #5 | up 2 |
| titles | #6 | #4 | up 1 |
| wordpress title | #4 | #6 | 0 |
| custom title | #4 | #5 | up 1 |
| heading your tag | #14 | #13 | 0 |
32 searches this plugin appeared in over the last 90 days, 12 listed. 20 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “page title”, “post title” and “site title” to your wp.org tags. You rank #4, #4 and #4 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
- One page off on “heading”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v2.2.1 · 5 Aug 2026
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 70% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 52% of the way through.
Install history since 1 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ gudrun1.7y ago
Hello everyone, I give the plugin 5 stars and can highly recommend it. Many thanks to Kolja (the developer) who helped me to be able to control the secondary title on each page individually with CSS in order to display the design differently. This means that the secondary title is displayed smaller than the primary title and the reader can be offered even more information. Now it’s great and I have no more wishes. 🙂 In addition to the review, the donation will follow shortly so that this great plugin can continue to exist for a long time.
Read on wp.org ↗ - ★★★★★ digitb2.4y ago
The Secondary Title plugin may be tiny, but it is highly effective and incredibly useful. This plugin adds a unique dimension to the traditional WordPress title, enhancing its attractiveness. Young and talented developer Kolja Nolte has been exceptionally helpful, resolving a seemingly critical issue with the title display on my homepage with great dedication. I am deeply grateful for his assistance and look forward to more outstanding plugins from him in the future. I request the respected moderators of the WordPress forum to allow Kolja Nolte to interact seamlessly with the 9000+ plugin users.
Read on wp.org ↗ - ★★★★★ mkdes2.6y ago
Very useful.
Read on wp.org ↗ - ★★★★★ Topher2.7y ago
First off, this is great, it works very well, I’m super happy with it. I did NOT however want to delve into making custom templates, what I wanted was to treat the subtitle field like the excerpt. So I went to ChatGPT and said “make a wordpress plugin that replaces the content of the except with the content of a meta field”The only thing I had to change was the name of the field, which is _secondary_title. I’d love to see this as an option in the plugin, the code is only about 10 lines.
Read on wp.org ↗ - ★★★★★ joon2k3.7y ago
Great plugin and great support. You solved easily my title sizing and now I know how to do it. Best regards
Read on wp.org ↗ - ★★★★★ nealumphred3.7y ago
Secondary Title plugin is easy to use and works as advertised! Thank you very much and keep on keepin’ on …
Read on wp.org ↗ - ★★★★★ ivanisevic823.8y ago
The plugin is simple to use and works very well. its creator is extremely helpful and skilled, I had some doubts and he clarified them promptly and with great competence.
Read on wp.org ↗ - ★★★★★ Adnan Siddiqi3.9y ago
Earlier I marked it one star as everything had stopped working due to the error generated by the plugin. Turned out it was not due to the plugin but the malware attacked the admin area. I am taking my words back and apologizing to the author of the plugin. As a developer myself I can feel his pain. Therefore I am reviewing my comment and updating it. Once again, this is a great plugin for writing SEO based headings. This topic was modified 3 years, 8 months ago by Adnan Siddiqi.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.0 Added support for WordPress v6.7.1 Added official Secondary Title documentation (still in progress) Added comments in the code for better readability Changed minimum PHP version from v7.1 to v7.4 since the majority of Wo 2.2.0
- — Version 2.1.0 Added support for WordPress v6.2 Added translations Added minor performance improvements Updated Font Awesome version 2.1.0
- — Version 2.0.9.1 Critical security vulnerability fixed and measures taken to prevent future vulnerabilities 2.0.9.1
- — Version 2.0.9 Added support for WordPress v6.1.1 Added padding to for Post IDs Rebuilt the “Select all” link to toggle all categories Enlarged “Post IDs” input field 2.0.9
- — Version 2.0.8 Added support for WordPress v5.8 2.0.8
- — Version 2.0.7.1 HOTFIX: Reverted a change that caused a bug when displaying the secondary title in sidebars 2.0.7.1
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.2.1). Sites still on an older version should update.
- Patched Medium · 6.4 Secondary Title <= 2.0.9.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-07-05 CVE-2023-28773 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.9.1 Patched in 2.1.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Languages
via translate.wordpress.orgTranslated into 5 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Secondary Title is a simple, lightweight plugin that allows you to easily add an alternative title to posts..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 970 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 4 tags appear in the text ("heading", "second title", "subheading" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-10 8K+ → 7K+ down after 1 days in tier
- 2026-05-09 7K+ → 8K+ up after 2 days in tier
- 2026-05-07 8K+ → 7K+ down after 331 days in tier
- 2025-06-10 9K+ → 8K+ down after 2 days in tier
- 2025-06-08 8K+ → 9K+ up after 1 days in tier
- 2025-06-07 9K+ → 8K+ down after 356 days in tier
- 2024-06-16 10K+ → 9K+ down after 1004 days in tier
- 2021-09-16 9K+ → 10K+ up after 189 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Subtitle 10K+ installs · 4.1★ · 2 shared tags B -
Custom Archive Titles 2K+ installs · 4.2★ · 2 shared tags D - S SubHeading 900+ installs · 4.0★ · 2 shared tags D
-
Advanced Heading 200+ installs · 4.0★ · 2 shared tags B - O Override Post Title with First Content Heading 70+ installs · 3.6★ · 2 shared tags
-
Capitalize Titles and Headings 70+ installs · 3.8★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Secondary Title into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/secondary-title" width="480" height="300" style="border:0" loading="lazy" title="Secondary Title — Plugin Pulse"></iframe> Secondary Title: 7K+ active installs, 4.9★ (72 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/secondary-title
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