Secondary Title

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 70% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ gudrun

   1.5y ago

   Hello everyone, I give the plugin 5 stars and can highly recommend it. Many thanks to Kolja (the developer) who helped me to be able to control the secondary title on each page individually with CSS in order to display the design differently. This means that the secondary title is displayed smaller than the primary title and the reader can be offered even more information. Now it’s great and I have no more wishes. 🙂 In addition to the review, the donation will follow shortly so that this great plugin can continue to exist for a long time.

   Read on wp.org ↗
2. ★★★★★ digitb

   2.2y ago

   The Secondary Title plugin may be tiny, but it is highly effective and incredibly useful. This plugin adds a unique dimension to the traditional WordPress title, enhancing its attractiveness. Young and talented developer Kolja Nolte has been exceptionally helpful, resolving a seemingly critical issue with the title display on my homepage with great dedication. I am deeply grateful for his assistance and look forward to more outstanding plugins from him in the future. I request the respected moderators of the WordPress forum to allow Kolja Nolte to interact seamlessly with the 9000+ plugin users.

   Read on wp.org ↗
3. ★★★★★ mkdes

   2.4y ago

   Very useful.

   Read on wp.org ↗
4. ★★★★★ Topher

   2.5y ago

   First off, this is great, it works very well, I’m super happy with it. I did NOT however want to delve into making custom templates, what I wanted was to treat the subtitle field like the excerpt. So I went to ChatGPT and said “make a wordpress plugin that replaces the content of the except with the content of a meta field”The only thing I had to change was the name of the field, which is _secondary_title. I’d love to see this as an option in the plugin, the code is only about 10 lines.

   Read on wp.org ↗
5. ★★★★★ joon2k

   3.5y ago

   Great plugin and great support. You solved easily my title sizing and now I know how to do it. Best regards

   Read on wp.org ↗
6. ★★★★★ nealumphred

   3.5y ago

   Secondary Title plugin is easy to use and works as advertised! Thank you very much and keep on keepin’ on …

   Read on wp.org ↗
7. ★★★★★ ivanisevic82

   3.6y ago

   The plugin is simple to use and works very well. its creator is extremely helpful and skilled, I had some doubts and he clarified them promptly and with great competence.

   Read on wp.org ↗
8. ★★★★★ Adnan Siddiqi

   3.8y ago

   Earlier I marked it one star as everything had stopped working due to the error generated by the plugin. Turned out it was not due to the plugin but the malware attacked the admin area. I am taking my words back and apologizing to the author of the plugin. As a developer myself I can feel his pain. Therefore I am reviewing my comment and updating it. Once again, this is a great plugin for writing SEO based headings. This topic was modified 3 years, 8 months ago by Adnan Siddiqi.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.2.0 Added support for WordPress v6.7.1 Added official Secondary Title documentation (still in progress) Added comments in the code for better readability Changed minimum PHP version from v7.1 to v7.4 since the majority of Wo 2.2.0
2. — Version 2.1.0 Added support for WordPress v6.2 Added translations Added minor performance improvements Updated Font Awesome version 2.1.0
3. — Version 2.0.9.1 Critical security vulnerability fixed and measures taken to prevent future vulnerabilities 2.0.9.1
4. — Version 2.0.9 Added support for WordPress v6.1.1 Added padding to for Post IDs Rebuilt the “Select all” link to toggle all categories Enlarged “Post IDs” input field 2.0.9
5. — Version 2.0.8 Added support for WordPress v5.8 2.0.8
6. — Version 2.0.7.1 HOTFIX: Reverted a change that caused a bug when displaying the secondary title in sidebars 2.0.7.1

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 Secondary Title <= 2.0.9.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2023-07-05 CVE-2023-28773 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.0.9.1 Patched in 2.1.0

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.2

Translated into 5 languages, 3 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-05-10 8K+ → 7K+ down after 1 days in tier
2. 2026-05-09 7K+ → 8K+ up after 2 days in tier
3. 2026-05-07 8K+ → 7K+ down after 331 days in tier
4. 2025-06-10 9K+ → 8K+ down after 2 days in tier
5. 2025-06-08 8K+ → 9K+ up after 1 days in tier
6. 2025-06-07 9K+ → 8K+ down after 356 days in tier
7. 2024-06-16 10K+ → 9K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WP Subtitle 10K+ installs · 4.1★ · 2 shared tags B
• Custom Archive Titles 2K+ installs · 4.2★ · 2 shared tags D
• S SubHeading 1K+ installs · 4.0★ · 2 shared tags D
• Advanced Heading 200+ installs · 4.0★ · 2 shared tags D
• O Override Post Title with First Content Heading 80+ installs · 3.6★ · 2 shared tags D
• Capitalize Titles and Headings 70+ installs · 3.8★ · 2 shared tags D

Embed this report card

Drop a live Pulse card for Secondary Title into a readme, a review or a deck. It updates itself.

Secondary Title: 7K+ active installs, 4.9★ (72 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/secondary-title