Shortcoder — Create Shortcodes for Anything
by vaakash · Uncategorized
Also makes 5 other plugins · 132.1K+ installs across the portfolio →
Create custom "Shortcodes" easily for HTML, JavaScript, CSS code snippets and use the shortcodes within posts, pages & widgets
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
100K+
≈190K estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “code”, “html” and “javascript” for “create custom shortcodes”, “custom shortcode” and “execute”. “code” isn't earning its slot: you're not in the first 24 results for its own search. “create custom shortcodes” sits at #5 untagged, close enough for a declared tag to move it up. “html” isn't earning its slot: you're not in the first 24 results for its own search. “custom shortcode” sits at #9 untagged, close enough for a declared tag to move it up. “javascript” isn't earning its slot: you're not in the first 24 results for its own search. “execute” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →4.7%
of downloads still active
At least 100K of 2.1M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,767 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 47 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 227 reviews, smoothed to 4.76★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| anything | #2 | #1 | 0 |
| create shortcode | #1 | #1 | — |
| create custom shortcodes | #5 | #4 | 0 |
| create | #6 | #5 | up 1 |
| bloginfo | #4 | #1 | 0 |
| shortcodes | #8 | #3 | down 1 |
| shortcode your tag | #9 | #6 | 0 |
| shortcode inside shortcode | #4 | #3 | 0 |
| custom shortcodes | #10 | #8 | 0 |
| custom shortcode | #9 | #8 | up 1 |
| execute | #10 | #8 | 0 |
| css shortcode | #7 | #5 | up 1 |
| parameters | #13 | #12 | up 2 |
| html to shortcode | #8 | #6 | — |
| snippets your tag | #24 | #16 | down 1 |
| insert javascript | #15 | #11 | 0 |
| insert adsense | #15 | #10 | 0 |
| parameter | #16 | #14 | down 1 |
| disable revision | #20 | #11 | down 1 |
| paste | #21 | #12 | down 2 |
| code your tag | Not in the top 24 | ||
| html your tag | Not in the top 24 | ||
| javascript your tag | Not in the top 24 | ||
95 searches this plugin appeared in over the last 90 days, 20 listed. 62 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “code”, “html” and “javascript” for “create custom shortcodes”, “custom shortcode” and “execute”. “code” isn't earning its slot: you're not in the first 24 results for its own search. “create custom shortcodes” sits at #5 untagged, close enough for a declared tag to move it up. “html” isn't earning its slot: you're not in the first 24 results for its own search. “custom shortcode” sits at #9 untagged, close enough for a declared tag to move it up. “javascript” isn't earning its slot: you're not in the first 24 results for its own search. “execute” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 79.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2mo ago
latest release · v6.6 · 14 Sep 2026
57
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 4.9 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 11 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ mattsson7mo ago
Thank you for creating this plugin. I needed a replacement for the excellent but long defunct Reusable Text Blocks plugin by Hal Gatewood. Because for one website there were a couple of sentences I needed to repeat in a few dozen places, and for the other website I created a custom two-column layout and used Shortcoder to place blocks of content within the columns. I appreciate you recently adding the context-sensitive color coding to the HTML editor. I’d like it if I didn’t need to fill in the HTML paragraph tags for HTML content, which is different than content I type in to the WordPress Classic editor.
Read on wp.org ↗ - ★★★★★ luter_888mo ago
Finally, a plugin like this has appeared in the catalog!
Read on wp.org ↗ - ★★★★★ TraceMyIP1.4y ago
Shortcoder is a game-changer for anyone who needs to reuse HTML, CSS, or JavaScript across their site! Creating shortcodes is ridiculously simple – just name it, paste your code, and you’re done. Love how it works seamlessly with both classic and Gutenberg editors. The ability to disable shortcodes globally or on specific devices is brilliant for testing. Custom parameters make it super flexible too. Whether you’re embedding complex widgets or simple HTML blocks, this plugin saves tons of time. Clean interface, reliable performance – exactly what you need for code management!
Read on wp.org ↗ - ★★★★★ proarab1.4y ago
تستطيع من خلالها تنظيم الأكواد الخاصة بك وتعديلهن وتحريرهن بكل سهولة أنصح بها وبشدة
Read on wp.org ↗ - ★★★★★ semperaye1.6y ago
This plugin is epic and should be part of WP natively 🙂Shortcodes can easily be found and edited from the dashboard. No issues on latest version of WP.
Read on wp.org ↗ - ★★★★★ 1000zen1.6y ago
Great to add featured image on any place in the post
Read on wp.org ↗ - ★★★★★ Klaus Wilde1.8y ago
Ich hatte immer Problem den eingebetteten von Videos, Facebook oder Instagram Code im ASGAROS Forum zu Platzierung bzw. Positionieren und dieses Plugin macht alles problemlos. Danke This topic was modified 1 year, 6 months ago by Klaus Wilde.
Read on wp.org ↗ - ★★★★★ gschach1.9y ago
This tool make it possible to use shortcodes in any pages and texts. This topic was modified 1 year, 7 months ago by gschach.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.5.3 New: Added general setting to sanitize custom field values before using in shortcode content. Fix: Support for WordPress 6.9 6.5.3
- — Version 6.5.2 Fix: Sanitize custom field value before being inserted into post. 6.5.2
- — Version 6.5.1 Fix: Added null checks to fix warning in some scenarios. 6.5.1
- — Version 6.5 Fix: Support for WordPress 6.8. 6.5
- — Version 6.4 New: Option to set shortcode display name next to shortcode name. New: Option to execute WordPress block HTML in shortcode content. Fix: Shortcoder roles are registered when plugin is activated. 6.4
- — Version 6.3.2 Fix: Verify permissions while closing Shortcoder changelog. 6.3.2
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (6.6). Sites still on an older version should update.
- Patched Medium · 6.4 Shortcoder — Create Shortcodes for Anything <= 6.5.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-01-09 CVE-2026-27074 Improper Neutralization of Input During Web Page Generation Affects <= 6.5.1 Patched in 6.5.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 22 languages, 12 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create custom "Shortcodes" easily for HTML, JavaScript, CSS code snippets and use the shortcodes within pos..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Block editor, WPML and 1 more.
- ✓ Headings and lists 6 headings and 6 lists.
- ✓ Enough to quote 2,541 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-11-26 90K+ → 100K+ up after 63 days in tier
- 2021-09-24 80K+ → 90K+ up after 247 days in tier
- 2021-01-20 70K+ → 80K+ up after 214 days in tier
- 2020-06-20 60K+ → 70K+ up after 221 days in tier
- 2019-11-12 50K+ → 60K+ up after 176 days in tier
- 2019-05-20 40K+ → 50K+ up after 152 days in tier
- 2018-12-19 30K+ → 40K+ up after 385 days in tier
- 2017-11-29 20K+ → 30K+ up after 621 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WebberZone Snippetz – Header, Body and Footer manager 2K+ installs · 4.3★ · 4 shared tags A -
Code Embed 10K+ installs · 4.3★ · 3 shared tags A -
WP Coder – Insert & Manage Code Snippets 10K+ installs · 4.6★ · 3 shared tags A -
CSS & JavaScript Toolbox 10K+ installs · 4.7★ · 3 shared tags A -
Code Snippets 1M+ installs · 4.7★ · 2 shared tags A - S Scripts n Styles 30K+ installs · 4.2★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Shortcoder — Create Shortcodes for Anything into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shortcoder" width="480" height="300" style="border:0" loading="lazy" title="Shortcoder — Create Shortcodes for Anything — Plugin Pulse"></iframe> Shortcoder — Create Shortcodes for Anything: 100K+ active installs, 4.9★ (227 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/shortcoder
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