Simple Custom Content
by Jeff Starr · Content & Feeds
Also makes 30 other plugins · 1.1M+ installs across the portfolio →
Easily add custom content to your WP Posts, Pages, and RSS Feeds.
86 health vs 60 average across 778 Content & Feeds plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
332
now · peak 2.2K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
5mo ago
latest release · v20260418
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-04-01 · 1,386 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ snoop231.9y ago
Amazing. Exactly what I needed. And works like a charm. Thanks for making it.
Read on wp.org ↗ - ★★★★★ Jimmy Lee5.8y ago
Using as above content widget for multiple share button shortcodes, couldn’t live without this plugin. Another great J. Starr plugin!
Read on wp.org ↗ - ★★★★★ hungryandgrumpy6.0y ago
Superb plugin and very easy to use.
Read on wp.org ↗ - ★★★★★ kairenv10.0y ago
Plugin does just as it says and delivers it without problems. When I came across a few things that I wanted the plugin to do that it didn’t do the support from the developer was simply outstanding. Fast and efficient replies. It’s now the perfect plugin for my needs.
Read on wp.org ↗ - ★★★★★ Jeff Starr10.8y ago
Simple Custom Content was launched in October of 2012, and has been rocking custom content ever since! So huge THANK YOU to everyone who uses the plugin — here’s to another 3 years of Simple Custom Content!! 🙂
Read on wp.org ↗ - ★★★★★ laura.lee11.3y ago
It does just what it says it will do in that respect… and, for me, is the only plug in I found that would do it. I don’t think it deserves less than 5 stars… because it does what it says. Wanting more bells and whistles… would be wanting something other than what it said and is not a reason to give a plug in less than 5 stars for doing what it says.
Read on wp.org ↗ - ★★★★★ seamstobesew13.0y ago
I realize a version for 3.6 is not out yet. I really need something that will allow custom content without using shortcodes. I loved that this plugin automatically added what I needed it to add, but if a “more” is used for continued reading and you have the custom content set to be included at the bottom of the post, it still shows on main home page underneath the words Continue Reading. I’d also appreciate the ability to have more than one custom code. Let us title each type of custom code, and perhaps pick which one we need from html editor or sidebar options. I hope you will fix this in your version for 3.6 wordpress.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-06 200+ → 100+ down after 3 days in tier
- 2026-04-03 100+ → 200+ up after 2 days in tier
- 2026-04-01 200+ → 100+ down after 1 days in tier
- 2026-03-31 100+ → 200+ up after 30 days in tier
- 2026-03-01 200+ → 100+ down after 11 days in tier
- 2026-02-18 100+ → 200+ up after 43 days in tier
- 2026-01-06 200+ → 100+ down after 16 days in tier
- 2025-12-21 100+ → 200+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GN Publisher: Google News Compatible RSS Feeds 20K+ installs · 4.6★ · 2 shared tags A - D Disable Feeds 20K+ installs · 4.5★ · 2 shared tags D
-
RSS Includes Pages 10K+ installs · 3.9★ · 2 shared tags B -
Disable Feeds WP 10K+ installs · 4.3★ · 2 shared tags A -
RSS Image Feed 2K+ installs · 4.0★ · 2 shared tags D -
Koala AI 1K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Simple Custom Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-custom-content" width="480" height="300" style="border:0" loading="lazy" title="Simple Custom Content — Plugin Pulse"></iframe> Simple Custom Content: 100+ active installs, 4.8★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/simple-custom-content