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Simple Custom Content

by Jeff Starr · Content & Feeds

Also makes 30 other plugins · 1.1M+ installs across the portfolio →

Easily add custom content to your WP Posts, Pages, and RSS Feeds.

⚠ Few reviews
How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 81/100
Support 70/100

86 health vs 60 average across 778 Content & Feeds plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 58/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive

+242% vs prior 30d
15Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

332

now · peak 2.2K

34430d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Simple Custom Conten · #13574 you GN Publisher: Google · #1310 Disable Feeds · #1163 RSS Includes Pages · #2045

Rating trend

Star average over time · dips mark rough releases

4.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

3.4Kper 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

3

releases in the last 12 months

5mo ago

latest release · v20260418

30

tagged releases on record

Recent releases

20260418 · 5mo ago20260130 · 5mo ago20251118 · 10mo ago20250322 · 1.4y ago20241010 · 1.9y ago20240621 · 2.2y ago20240303 · 2.5y ago20231025 · 2.9y ago20230713 · 3.1y ago20230228 · 3.5y ago20220928 · 3.9y ago20220517 · 4.3y ago20220117 · 4.6y ago20210717 · 5.1y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v20260418 73%
v20250322 14%
v20260130 7.1%
v20220928 6%

Estimated active installs

The public count shows “100+”. Our estimate pins where the real number sits.

tracked estimate
100–200 ≈170

Refined from the date this plugin crossed into its current band.

Install history · since 2015-04-01 · 1,386 observations

100Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
20260809
Last updated
22d ago
Added
2012-11-17 · 13 yrs old
Requires WP
4.7
Tested up to
7.1
Requires PHP
5.6.20

Recent reviews

All reviews on wp.org ↗
  1. snoop23
    1.9y ago

    Amazing. Exactly what I needed. And works like a charm. Thanks for making it.

    Read on wp.org ↗
  2. Jimmy Lee
    5.8y ago

    Using as above content widget for multiple share button shortcodes, couldn’t live without this plugin. Another great J. Starr plugin!

    Read on wp.org ↗
  3. hungryandgrumpy
    6.0y ago

    Superb plugin and very easy to use.

    Read on wp.org ↗
  4. kairenv
    10.0y ago

    Plugin does just as it says and delivers it without problems. When I came across a few things that I wanted the plugin to do that it didn’t do the support from the developer was simply outstanding. Fast and efficient replies. It’s now the perfect plugin for my needs.

    Read on wp.org ↗
  5. Jeff Starr
    10.8y ago

    Simple Custom Content was launched in October of 2012, and has been rocking custom content ever since! So huge THANK YOU to everyone who uses the plugin — here’s to another 3 years of Simple Custom Content!! 🙂

    Read on wp.org ↗
  6. laura.lee
    11.3y ago

    It does just what it says it will do in that respect… and, for me, is the only plug in I found that would do it. I don’t think it deserves less than 5 stars… because it does what it says. Wanting more bells and whistles… would be wanting something other than what it said and is not a reason to give a plug in less than 5 stars for doing what it says.

    Read on wp.org ↗
  7. seamstobesew
    13.0y ago

    I realize a version for 3.6 is not out yet. I really need something that will allow custom content without using shortcodes. I loved that this plugin automatically added what I needed it to add, but if a “more” is used for continued reading and you have the custom content set to be included at the bottom of the post, it still shows on main home page underneath the words Continue Reading. I’d also appreciate the ability to have more than one custom code. Let us title each type of custom code, and perhaps pick which one we need from html editor or sidebar options. I hope you will fix this in your version for 3.6 wordpress.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 2 languages, 1 at 90% or more

Japanese 100%
Italian 13%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-06 200+ → 100+ down after 3 days in tier
  2. 2026-04-03 100+ → 200+ up after 2 days in tier
  3. 2026-04-01 200+ → 100+ down after 1 days in tier
  4. 2026-03-31 100+ → 200+ up after 30 days in tier
  5. 2026-03-01 200+ → 100+ down after 11 days in tier
  6. 2026-02-18 100+ → 200+ up after 43 days in tier
  7. 2026-01-06 200+ → 100+ down after 16 days in tier
  8. 2025-12-21 100+ → 200+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Simple Custom Content: 100+ active installs, 4.8★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/simple-custom-content