Simple customize
by Marius L. J. · Uncategorized
Also makes 3 other plugins · 890+ installs across the portfolio →
It's your site, now customize it!
45 health vs 56 average across 16,377 Uncategorized plugins
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.6.19.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 2094 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
48
now · peak 86
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.7y ago
latest release · v1.7.1
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-09-05 · 1,392 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ X-Raym11.8y ago
This plugin is not perfect yet, but we can feel it’s power : add easiy flexible customization for any theme, free or premium or custom. Support is nice, and nice feature are coming This is a very promising project 🙂
Read on wp.org ↗ - ★★★★★ qcalamin11.9y ago
Simple customize plugin is really a very good plugin for customization. Thanks! This topic was modified 9 years, 5 months ago by Samuel Wood (Otto). This topic was modified 8 years, 8 months ago by Marius L. J.. Reason: Removed link reference
Read on wp.org ↗ - ★★★★★ Bryan Willis12.9y ago
This is by far one of the coolest wordpress plugins you’ll find. It gives designers, who aren’t great PHP experts, an easy way to create theme options without having to do anything beside css. However, this plugin is great for anyone wanting to create quick theme options, not just novice users. It could completely replace the need for theme developers to use a typical “theme options framework”. The only thing I think it’s missing, that’s a must add is a capability manager (forgive me if it’s already there and I’m missing it). Currently there is no way to hide the advanced element selector and framework by user role. When creating theme options for a client the advanced element selector creates a lot of confusion for people who don’t know what they’re doing and shouldn’t be using advanced options to begin with. A quick fix is to simply use {display:none} on the customizer after you’re finished coding, but a “hide by user role” would completely eliminate the need for any other theme customizer in my opinion. All and all, no doubt this plugin or something very similar will be the future of theme developing.
Read on wp.org ↗ - ★★★★★ Peter Booker13.1y ago
It took me a few minutes to get used to how it works, then I was happily changing the style of anything I could click on. This is an excellent extension of the customizer and really shows its power. I would like to see some more graphical interfaces for choosing styling options in the future, but I think this plugin has great promise. Props for showing off the power of the customizer and for making it easier for users to style their websites.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.6
Languages
via translate.wordpress.orgTranslated into 132 languages, 0 at 90% or more
Plus 108 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 80+ → 70+ down after 23 days in tier
- 2026-07-15 70+ → 80+ up after 1 days in tier
- 2026-07-14 80+ → 70+ down after 195 days in tier
- 2025-12-31 90+ → 80+ down after 106 days in tier
- 2025-09-16 100+ → 90+ down after 1003 days in tier
- 2022-12-18 200+ → 100+ down after 1 days in tier
- 2022-12-17 100+ → 200+ up after 2 days in tier
- 2022-12-15 200+ → 100+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Visual CSS Style Editor 30K+ installs · 4.1★ · 2 shared tags B -
Generate Child Theme 9K+ installs · 4.1★ · 2 shared tags B
- T TJ Custom CSS 8K+ installs · 4.3★ · 2 shared tags D
-
Pagination Styler for WooCommerce 1K+ installs · 4.5★ · 2 shared tags A -
CP Blocks 1K+ installs · 4.4★ · 2 shared tags A -
Quick Child Theme Generator 900+ installs · 4.2★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Simple customize into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-customizer" width="480" height="300" style="border:0" loading="lazy" title="Simple customize — Plugin Pulse"></iframe> Simple customize: 70+ active installs, 4.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/simple-customizer