Simple Membership Custom Messages
by wp.insider · Membership
Also makes 12 other plugins · 73.3K+ installs across the portfolio →
Simple Membership Addon to customize various content protection messages.
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Health
A 87/100
Few reviews
Active installs
7K+
≈7.5K estimated
Momentum
+41%
downloads vs prior 30d
Biggest opportunity: Swap “custom” for “memberships”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “memberships” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 298 Membership plugins
Install conversion
How it's measured →6.0%
of downloads still active
At least 7K of 116.8K lifetime downloads are still running, above its category: the median Membership plugin keeps 0.9%, across 166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Membership plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 72 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
28%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom messages | #2 | #10 | 0 |
| messages | #3 | #8 | 0 |
| message your tag | #3 | #9 | 0 |
| simple membership | #3 | #13 | 0 |
| custom message | #2 | #10 | 0 |
| protection message your tag | #8 | #21 | up 1 |
| customize message | #3 | #14 | up 1 |
| membership your tag | #9 | #21 | down 1 |
| membership plugin | #9 | #20 | 0 |
| membership plugins | #8 | #20 | 0 |
| content membership | #10 | #21 | 0 |
| memberships | #22 | #24 | 0 |
| membership content | #13 | #20 | 0 |
| custom your tag | Not in the top 24 | ||
| users your tag | Not in the top 24 | ||
29 searches this plugin appeared in over the last 90 days, 13 listed. 16 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom” for “memberships”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “memberships” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v2.6 · 3 Apr 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 25 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ kader4041.8y ago
Thank you simple membership author
Read on wp.org ↗ - ★★★★★ tasha342.4y ago
I honestly love the plugin and am grateful the creators made it free. It could be a part of the original plugin and not require this additional plugin, but doing so would require more work, I suppose. The instructions are very clear when followed correctly. It does take a little work and knowledge of html to set the string properly, but they give you an example of the plugin documentation page. i.e. “Wishing to view this content? Why not <a href=”https**********”>Login</a> or <a href=”https************”>Join Us Now</a>.” Although it would be nice to have a small example on the plugin interface page. But you simply replace the text and hyperlink data. This is where html knowledge is good to know. You are able to move faster, but even if you don’t have it, there is CLEAR documentation, which helped me a ton in the past. It’s a very great plugin to go along with their other Membership plugins which have not failed me all these years. My site is small, and I don’t have a need for much, but am thankful for the creators of this plugin.
Read on wp.org ↗ - ★★★★★ pedroduen4.8y ago
Adorei este plugin. Muitos Recursos, muitos complementos funcionais. Espero que os desenvolvedores continuem a mantê-lo. Esse tipo de iniciativa beneficia toda comunidade!
Read on wp.org ↗ - ★★★★★ hhtoffice9.9y ago
Perfect, just what I needed, does exactly what it says. Thank you!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.6 Added new settings to allow customization of some of the partial protection addon’s output. 2.6
- — Version 2.5 Minor translation string output related update. CSS Updated for the settings field help text. Added sanitization to the tab parameter in the settings page. 2.5
- — Version 2.4 New settings added to allow customization of the mini/compact login form output. Added the option to use dynamic merge tags in the custom messages for logged-in members. Requires Simple Membership Plugin v4.5.0+ 2.4
- — Version 2.3 Added link to the settings interface from the plugin’s list page. 2.3
- — Version 2.2 Added three new message options in the settings interface for displaying custom messages. 2.2
- — Version 2.1 The more tag protection feature will also use the “Account Expired” message for expired members. 2.1
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.6). Sites still on an older version should update.
- 2025-01-18 CVE-2025-24660 Improper Neutralization of Input During Web Page Generation Affects <= 2.4 Patched in 2.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Simple Membership Custom Messages when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Membership
Readme readiness
2 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Simple Membership Addon to customize various content protection messages."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 388 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "users" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-06 8K+ → 7K+ down after 83 days in tier
- 2025-02-12 7K+ → 8K+ up after 5 days in tier
- 2025-02-07 8K+ → 7K+ down after 3 days in tier
- 2025-02-04 7K+ → 8K+ up after 1 days in tier
- 2025-02-03 8K+ → 7K+ down after 2 days in tier
- 2025-02-01 7K+ → 8K+ up after 1 days in tier
- 2025-01-31 8K+ → 7K+ down after 3 days in tier
- 2025-01-28 7K+ → 8K+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- S Simple Membership Form Shortcode 2K+ installs · 4.1★ · 2 shared tags B
-
Prevent Concurrent Logins 800+ installs · 4.5★ · 2 shared tags D -
White Label CMS 200K+ installs · 4.6★ · 1 shared tag A -
User Switching 200K+ installs · 4.9★ · 1 shared tag A -
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ installs · 4.4★ · 1 shared tag A -
Simple Local Avatars 100K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Simple Membership Custom Messages into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-membership-custom-messages" width="480" height="300" style="border:0" loading="lazy" title="Simple Membership Custom Messages — Plugin Pulse"></iframe> Simple Membership Custom Messages: 7K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/simple-membership-custom-messages
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