SlugMaster – Author Slug & Post Slug Customizer
by David Garthe · Login & Users
Also makes 1 other plugin · 10+ installs across the portfolio →
Customize author slug, user nicename, author archive, and custom slug URLs with full WordPress route control.
85 health vs 59 average across 1,832 Login & Users plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-05-11 · 128 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
60
now · peak 60
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$129 a year, typical for Login & Users plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Login & Users
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 3
- Last updated
- 83 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
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Edit Author Slug 100K+ installs · 4.7★ · 4 shared tags B - W WP Author Slug 2K+ installs · 4.5★ · 2 shared tags A
-
SF Author Url Control 1K+ installs · 4.4★ · 2 shared tags D -
Simply Change Author URL 40+ installs · 4.0★ · 2 shared tags D - W WP Meta and Date Remover 90K+ installs · 4.2★ · 1 shared tag A
-
Remove Category URL – Remove 'category' base from category permalinks 40K+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for SlugMaster – Author Slug & Post Slug Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/slugmaster" width="480" height="300" style="border:0" loading="lazy" title="SlugMaster – Author Slug & Post Slug Customizer — Plugin Pulse"></iframe> SlugMaster – Author Slug & Post Slug Customizer: 10+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/slugmaster