Smart Forms & Calculators By Embed Sheets
by hayyatapps · Forms
Also makes 8 other plugins · 390+ installs across the portfolio →
Build forms, calculators & quizzes with Google Sheets or an Excel-like formula engine, plus templates, analytics & CRM integrations.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈190 estimated
Momentum
-11%
downloads vs prior 30d
Biggest opportunity: Swap “calculators” for “quote calculator”. “calculators” isn't earning its slot: you're not in the first 24 results for its own search. “quote calculator” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 65 average across 2,510 Forms plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 100 of 2.7K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,667 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 55 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| embed google sheets | #9 | #24 | 0 |
| cv builder | #8 | #15 | 0 |
| questionnaire | #17 | #21 | up 2 |
| quote calculator | #19 | #22 | down 1 |
| cost calculator | #23 | #22 | down 3 |
| embed excel | #17 | #22 | 0 |
| calculators your tag | Not in the top 24 | ||
| form builder your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| google sheets your tag | Not in the top 24 | ||
| lead generation your tag | Not in the top 24 | ||
94 searches this plugin appeared in over the last 90 days, 6 listed. 88 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “calculators” for “quote calculator”. “calculators” isn't earning its slot: you're not in the first 24 results for its own search. “quote calculator” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 10 Aug 2024 · 812 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 299 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v1.3 · 6 Sep 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 9 Aug 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ ethicalaxolotls1.1y ago
This plugin is very well designed. I am building a pedigree database in which I provide a public ‘calculator’ – the calculator accepts a single input of an animal name and generates a table with a complete pedigree. It works great on G Sheets, but my problem was that multiple people couldn’t use the calculator at once or very close together, because they would be editing each other’s copies. THANKS to Smart Calculator Builder, I can build and display my calculator via a linked spreadsheet tab that is completely functional for multiple users to review genealogy. The absolute only downfall of this app, which isn’t worth reducing the rating, is a lack of a horizontal scroll bar that I can find – this makes tables incompatible with a mobile browser, which was my initial hope. I hope that is fixed soon, but overall I LOVE this plugin.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build forms, calculators & quizzes with Google Sheets or an Excel-like formula engine, plus templates, anal..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use it", "if you want").
- ✓ Names what it works with Mentions Google Sheets, Google Maps, Google Drive, Calendly.
- ✓ Headings and lists 9 headings and 7 lists.
- ✓ Enough to quote 8,451 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "form builder" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-10-29 90+ → 100+ up after 21 days in tier
- 2025-10-08 80+ → 90+ up after 6 days in tier
- 2025-10-02 90+ → 80+ down after 1 days in tier
- 2025-10-01 80+ → 90+ up after 37 days in tier
- 2025-08-25 70+ → 80+ up after 3 days in tier
- 2025-08-22 80+ → 70+ down after 1 days in tier
- 2025-08-21 70+ → 80+ up after 123 days in tier
- 2025-04-20 60+ → 70+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Lead Form Builder & Contact Form 8K+ installs · 4.0★ · 3 shared tags A -
Formstack Online Forms 1K+ installs · 3.3★ · 3 shared tags D -
Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms 600+ installs · 3.6★ · 3 shared tags -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 2 shared tags A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 2 shared tags A -
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ installs · 4.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Smart Forms & Calculators By Embed Sheets into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smart-cost-builder-with-google-sheets" width="480" height="300" style="border:0" loading="lazy" title="Smart Forms & Calculators By Embed Sheets — Plugin Pulse"></iframe> Smart Forms & Calculators By Embed Sheets: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/smart-cost-builder-with-google-sheets
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