SMNTCS Google Webmaster Tools
by Niels Lange · SEO
Also makes 22 other plugins · 19.7K+ installs across the portfolio →
Adds the Google Search Console verification meta tag to your site, so you can verify ownership in a minute.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
6K+
≈6.5K estimated
Momentum
+39%
downloads vs prior 30d
Biggest opportunity: Swap “google”, “seo” and “verification” for “tools”, “google indexing” and “verify”. “google” isn't earning its slot: you're not in the first 24 results for its own search. “tools” sits at #15 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “google indexing” sits at #16 untagged, close enough for a declared tag to move it up. “verification” isn't earning its slot: you're not in the first 24 results for its own search. “verify” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 6K of 170.3K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,191 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 34 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| google webmaster | #1 | #3 | 0 |
| webmaster | #1 | #1 | 0 |
| webmaster tools your tag | #1 | #2 | 0 |
| google webmaster tools | #1 | #2 | 0 |
| webmasters verification meta | #3 | #7 | 0 |
| google search console your tag | #16 | #22 | down 2 |
| search console | #17 | #21 | up 4 |
| verify | #17 | #19 | down 1 |
| console | #18 | #21 | down 1 |
| google indexing | #16 | #20 | down 1 |
| google verification | #10 | #19 | down 1 |
| seo tools | #19 | #21 | down 1 |
| google your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
| verification your tag | Not in the top 24 | ||
25 searches this plugin appeared in over the last 90 days, 12 listed. 13 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “google”, “seo” and “verification” for “tools”, “google indexing” and “verify”. “google” isn't earning its slot: you're not in the first 24 results for its own search. “tools” sits at #15 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “google indexing” sits at #16 untagged, close enough for a declared tag to move it up. “verification” isn't earning its slot: you're not in the first 24 results for its own search. “verify” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “google search console”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v3.8 · 27 Sep 2026
26
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 17 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 5 Oct 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ stayc16.2y ago
So easy!! Works perfectly!
Read on wp.org ↗ - ★★★★★ sterezakis6.9y ago
Thanks!!
Read on wp.org ↗ - ★★★★★ riaan27.6y ago
Helps a lot. What will I do without plugins like these????
Read on wp.org ↗ - ★★★★★ roberto toni8.4y ago
ottimo
Read on wp.org ↗ - ★★★★★ AlexHighHigh10.6y ago
What a helpful plugin, now I don’t have to implement this manually on the sites I’m currently running.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Languages
via translate.wordpress.orgTranslated into 8 languages, 6 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds the Google Search Console verification meta tag to your site, so you can verify ownership in a minute."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Search Console.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 423 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "seo" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-22 7K+ → 6K+ down after 297 days in tier
- 2024-08-29 8K+ → 7K+ down after 1 days in tier
- 2024-08-28 7K+ → 8K+ up after 1 days in tier
- 2024-08-27 8K+ → 7K+ down after 1 days in tier
- 2024-08-26 7K+ → 8K+ up after 2 days in tier
- 2024-08-24 8K+ → 7K+ down after 332 days in tier
- 2023-09-27 9K+ → 8K+ down after 275 days in tier
- 2022-12-26 10K+ → 9K+ down after 1114 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 2 shared tags A -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 2 shared tags A -
SEOPress – AI SEO Plugin & On-site SEO 300K+ installs · 4.8★ · 2 shared tags A -
SmartCrawl SEO checker, analyzer & optimizer 10K+ installs · 4.7★ · 2 shared tags A -
SEO Friendly Images 10K+ installs · 3.2★ · 2 shared tags D -
SEO Ultimate 10K+ installs · 3.8★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for SMNTCS Google Webmaster Tools into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smntcs-google-webmaster-tools" width="480" height="300" style="border:0" loading="lazy" title="SMNTCS Google Webmaster Tools — Plugin Pulse"></iframe> SMNTCS Google Webmaster Tools: 6K+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/smntcs-google-webmaster-tools
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.