Subscription DNA®

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ altimac

   9.4y ago

   When launching our new site, we were forced at the last moment to move from another online subscriber management system to Subscription DNA, and it turned out to be the best thing that ever happened to us. This plugin gives you complete subscriber management from within WordPress, without writing any code. But if you want to do your own customizations, the developer has created a system to allow you to do this easily without overwriting the core plugin files. The set of features is amazing and the developer and his company have provided fantastic support all along. I can’t say enough good things about this plugin, and I would encourage anyone who needs to manage a significant quantity of print and online or online only to take a look at this.

   Read on wp.org ↗
2. ★★★★★ Billing Guru

   10.9y ago

   This plugin provides some really nice features to sell subscription based contents online. Works with pdf documents, where you can deliver contents security so that only subscribed users can access it.

   Read on wp.org ↗
3. ★★★★★ subscriptiondna

   10.9y ago

   User friendly plugin for online subscription management

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Subscription DNA <= 2.1 - Cross-Site Request Forgery to Stored Cross-Site Scripting ↗
   2025-01-24 CVE-2025-24555 Cross-Site Request Forgery (CSRF) Affects <= 2.1 Patched in 2.2

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.2

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-02-24 30+ → 20+ down after 2 days in tier
2. 2025-02-22 20+ → 30+ up after 29 days in tier
3. 2025-01-24 30+ → 20+ down after 6 days in tier
4. 2025-01-18 20+ → 30+ up after 3 days in tier
5. 2025-01-15 30+ → 20+ down after 1 days in tier
6. 2025-01-14 20+ → 30+ up after 4 days in tier
7. 2025-01-10 30+ → 20+ down after 5 days in tier
8. 2025-01-05 20+ → 30+ up after 14 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Recurring PayPal Donations 800+ installs · 3.7★ · 2 shared tags C
• Paystack MemberPress 400+ installs · 4.0★ · 2 shared tags B
• SUBRE – Product Subscription for WooCommerce – Recurring Payments 200+ installs · 4.2★ · 2 shared tags A
• Direct Invoices – Invoicing & Payment Requests for WordPress 200+ installs · 4.1★ · 2 shared tags A
• C Customer Portal for Stripe 20+ installs · 4.1★ · 2 shared tags D
• Paypal Subscriptions 20+ installs · 3.6★ · 2 shared tags D

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Subscription DNA®: 20+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/subscriptiondna