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Sugar Calendar Bookings Scheduling Appointments Lite

by Sugar Calendar · Booking & Events

The easiest appointment booking plugin for WordPress. Create booking forms, manage services & schedules, and accept Stripe payments.

⚠ Few reviews
How scoring works →
80 Health · B
Maintenance 100/100
Rating quality 65/100
Support 70/100

80 health vs 67 average across 981 Booking & Events plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 100/100
Support resolution 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2025-11-04 · 301 days · wp.org + Plugin Pulse archive

+61% vs prior 30d
12Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

360

now · peak 360

36030d downloads · Sep 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Sugar Calendar Booki · #22904 you Appointment Booking · #357 Online Scheduling an · #643 Simply Schedule Appo · #701

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

18Kper 1k installs · Sep 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

11

releases in the last 12 months

3mo ago

latest release · v1.5.0

11

tagged releases on record

Recent releases

1.5.0 · 3mo ago1.4.1 · 4mo ago1.4.0 · 4mo ago1.3.1 · 6mo ago1.3.0 · 6mo ago1.2.1 · 8mo ago1.2.0 · 8mo ago1.1.0 · 9mo ago1.0.1 · 10mo ago1.0.0 · 10mo ago0.5.0 · 10mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 72% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.5 72%
v1.4 28%

Estimated active installs

The public count shows “20+”. Our estimate pins where the real number sits.

modeled estimate
20–30 ≈27

Modeled within the band wp.org reports; tightens as we track daily.

At the current install trend, crossing 30+ in roughly 70 days.

Install history · since 2025-11-06 · 256 observations

20Installs · Sep 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$31 range $8–$120

Est. acquisition value

≈$100 range $20–$540

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $79–$199 a year, typical for Booking & Events plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 20–30 active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
20–30
Category
Booking & Events
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
0
Last updated
7 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
1.5.3
Last updated
7d ago
Added
2025-11-04
Requires WP
6.2
Tested up to
7.1
Requires PHP
7.4

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 5 languages, 0 at 90% or more

German 79%
Russian 75%
Dutch 73%
Spanish (Spain) 73%
Dutch (Formal) 10%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-09-01 30+ → 20+ down after 23 days in tier
  2. 2026-08-09 20+ → 30+ up after 2 days in tier
  3. 2026-08-07 40+ → 20+ down after 21 days in tier
  4. 2026-07-17 30+ → 40+ up after 2 days in tier
  5. 2026-07-15 40+ → 30+ down after 1 days in tier
  6. 2026-07-14 30+ → 40+ up after 23 days in tier
  7. 2026-06-21 20+ → 30+ up after 2 days in tier
  8. 2026-06-19 30+ → 20+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Sugar Calendar Bookings Scheduling Appointments Lite: 20+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/sugar-calendar-bookings-scheduling-appointments-lite