Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform
by Syed Balkhi · Booking & Events
Also makes 95 other plugins · 21.6M+ installs across the portfolio →
Easily manage events and sell tickets on your WordPress site. Sugar Calendar is easy-to-use, reliable, and exceptionally powerful. See for yourself.
92 health vs 67 average across 980 Booking & Events plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
12.9K
now · peak 16.4K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
1mo ago
latest release · v3.12.1
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-22 · 1,465 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for Booking & Events plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 10K–20K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10K–20K
- Category
- Booking & Events
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 24
- Last updated
- 5 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ cedmonds4mo ago
Working well for us so far. Definitely seems to be a very good lighter-weight alternative to some of the more bloated calendar solutions we’ve tried previously. I had some issues getting the license activated on a couple of local development sites, and support was stellar in sticking with it and helping me get the problem (which ended up being on our side) resolved.
Read on wp.org ↗ - ★★★★★ StratPoint7mo ago
I have tried several different calendar plugins (free and paid) and have come to the conclusion that there just isn’t one that is easily configurable to my clients needs and easy to customize (including formatting). So far this one (paid) is working well. I had one particular issue that only occurred on 1 of the 3 sites I installed it on (all three were built the same way), but their support kept at it, found the conflict, and fixed it for me. I commend them for that and keeping me updated on the status.
Read on wp.org ↗ - ★★★★★ chronicsys8mo ago
Support was ace but code and functionality are crap, felt like a beta tester installing and working with the paid version. Markup also rubbish. Since switched to Simple Calendar Free version and am much happier with results. I was basically suckered by the review on WPBeginner, which appears to be an affiliated company (DOH!) so cannot by definition be trusted and independent 😉
Read on wp.org ↗ - ★★★★★ schnurrsula1.1y ago
love the simplicity of this plugin. Easy with Elementor. And the Support is awesome and very helpfull, if you are in need!
Read on wp.org ↗ - ★★★★★ Holger Wassenhoven1.3y ago
I was just looking for a simple calendar to display a short events list inside a sidebar and a calendar on a single page. This plugin accomplishes this exactly as expected and, unlike the other many calendar plugins, this one provides two blocks which include the events list and also the calendar optically into the themes look.
Read on wp.org ↗ - ★★★★★ cincinnaticreative1.5y ago
The plugin works great, and the support crew is very responsive.
Read on wp.org ↗ - ★★★★★ dcphoto1.6y ago
Patrick thoroughly answered all my questions and always replied quickly. Some of the best support I’ve ever gotten.
Read on wp.org ↗ - ★★★★★ chrism19551.7y ago
Patrick did a very professional very patient job of supporting us with a renewal and loss of data issue we had. Not only did he fix our issue but he was able to write a piece of script which made our calendar even easier to use for our users.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-19 Version 3.13.0 Added: NEW Registration Form: collect extra details from attendees during ticket checkout or RSVP registration, like meal choice, t-shirt size, or a company name. Added: Export your events as a CSV file, ready to open in 3.13.0
- 2026-07-17 Version 3.12.1 Fixed: The First Event Creation Guide no longer blocks the event editor when using the Block editor. 3.12.1
- 2026-07-16 Version 3.12.0 Added: NEW Online Meetings: connect your Zoom account with a guided one-click setup and add a Zoom meeting to any event, right from the event editor. Added: NEW AI-ready events: AI assistants and automation tools can now 3.12.0
- 2026-05-20 Version 3.11.1 Fixed: PHP 8 type error when the filter wp_insert_post_empty_content is used with type hinting. Fixed: PHP 8.1+ PHP warning logs. Fixed: Security improvements. Changed: Google Maps integration optimization. 3.11.1
- 2026-04-01 Version 3.11.0 Added: Easily get in touch with event attendees through Email Notification for Event Attendees. Added: Support to show_past_only args to Event List Block. Added: WP7 admin UI compatibility. Changed: Removed cap limit on 3.11.0
- 2025-12-18 Version 3.10.1 Fixed: Update URLs. 3.10.1
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2024-11-19 CVE-2024-10878 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.3.0 Patched in 3.4.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 17 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-10 9K+ → 10K+ up after 11 days in tier
- 2026-02-27 8K+ → 9K+ up after 10 days in tier
- 2026-02-17 7K+ → 8K+ up after 12 days in tier
- 2026-02-05 6K+ → 7K+ up after 11 days in tier
- 2026-01-25 5K+ → 6K+ up after 8 days in tier
- 2026-01-17 4K+ → 5K+ up after 12 days in tier
- 2026-01-05 3K+ → 4K+ up after 69 days in tier
- 2025-10-28 2K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Eventin – Event Calendar, Tickets, Registration, Booking & WooCommerce 10K+ installs · 4.6★ · 4 shared tags A -
EventON – Events Calendar 6K+ installs · 4.0★ · 4 shared tags B -
Event Calendar – Calendar 2K+ installs · 4.6★ · 3 shared tags B -
Tockify Events Calendar 2K+ installs · 4.3★ · 3 shared tags A -
Quick Event Manager 1K+ installs · 4.7★ · 3 shared tags B -
Event Genius – Event Management, Events Calendar, Registration, and RSVP 600+ installs · 4.3★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/sugar-calendar-lite" width="480" height="300" style="border:0" loading="lazy" title="Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform — Plugin Pulse"></iframe> Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform: 10K+ active installs, 4.5★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/sugar-calendar-lite