Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform
by Syed Balkhi · Booking & Events
Also makes 99 other plugins · 21.7M+ installs across the portfolio →
Easily manage events and sell tickets on your WordPress site. Sugar Calendar is easy-to-use, reliable, and exceptionally powerful. See for yourself.
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Health
A 88/100
no flags
Active installs
10K+
≈16K estimated
Momentum
+24%
downloads vs prior 30d
Biggest opportunity: Swap “events”, “event calendar” and “event tickets” for “recurrence”, “attendee management” and “add to calendar”. “events” isn't earning its slot: it only gets you to #20. “recurrence” sits at #6 untagged, close enough for a declared tag to move it up. “event calendar” isn't earning its slot: it only gets you to #12. “attendee management” sits at #7 untagged, close enough for a declared tag to move it up. “event tickets” isn't earning its slot: it only gets you to #11. “add to calendar” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 69 average across 1,839 Booking & Events plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 10K of 273.4K lifetime downloads are still running, above its category: the median Booking & Events plugin keeps 0.8%, across 944 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Booking & Events plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 24 reviews, smoothed to 4.23★ and held back under 25 reviews
5 of 5 tags set · short description in place
2 of 2 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-1.4
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+1.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sugar | #1 | #2 | 0 |
| sugar events calendar | #1 | #2 | 0 |
| sugar events calendar registration | #1 | #1 | 0 |
| events management | #6 | #11 | up 1 |
| event management your tag | #8 | #14 | down 7 |
| calendar your tag | #8 | #14 | down 4 |
| editorial calendar | #5 | #8 | down 3 |
| event planner | #5 | #8 | 0 |
| platform | #11 | #14 | down 1 |
| event tickets your tag | #11 | #16 | down 7 |
| recurrence | #6 | #7 | up 1 |
| events calendar | #11 | #16 | down 7 |
| tickets | #12 | #17 | down 5 |
| event calendar your tag | #12 | #17 | down 7 |
| attendee management | #7 | #12 | down 4 |
| add to calendar | #8 | #13 | 0 |
| venues | #8 | #11 | down 1 |
| venue | #8 | #10 | down 3 |
| ics | #8 | #9 | down 1 |
| event | #15 | #21 | down 3 |
331 searches this plugin appeared in over the last 90 days, 20 listed. 263 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “events”, “event calendar” and “event tickets” for “recurrence”, “attendee management” and “add to calendar”. “events” isn't earning its slot: it only gets you to #20. “recurrence” sits at #6 untagged, close enough for a declared tag to move it up. “event calendar” isn't earning its slot: it only gets you to #12. “attendee management” sits at #7 untagged, close enough for a declared tag to move it up. “event tickets” isn't earning its slot: it only gets you to #11. “add to calendar” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “event calendar”. Down 7 places since 2026-09-22, now #12. Check what shipped around then, and what moved above you.
- Slipping on “event management”. Down 7 places since 2026-09-20, now #8. Check what shipped around then, and what moved above you.
- Slipping on “event tickets”. Down 7 places since 2026-09-23, now #11. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 27.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
17d ago
latest release · v3.16.0 · 15 Oct 2026
36
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 65% of the way through.
Install history since 1 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ cedmonds6mo ago
Working well for us so far. Definitely seems to be a very good lighter-weight alternative to some of the more bloated calendar solutions we’ve tried previously. I had some issues getting the license activated on a couple of local development sites, and support was stellar in sticking with it and helping me get the problem (which ended up being on our side) resolved.
Read on wp.org ↗ - ★★★★★ StratPoint9mo ago
I have tried several different calendar plugins (free and paid) and have come to the conclusion that there just isn’t one that is easily configurable to my clients needs and easy to customize (including formatting). So far this one (paid) is working well. I had one particular issue that only occurred on 1 of the 3 sites I installed it on (all three were built the same way), but their support kept at it, found the conflict, and fixed it for me. I commend them for that and keeping me updated on the status.
Read on wp.org ↗ - ★★★★★ chronicsys10mo ago
Support was ace but code and functionality are crap, felt like a beta tester installing and working with the paid version. Markup also rubbish. Since switched to Simple Calendar Free version and am much happier with results. I was basically suckered by the review on WPBeginner, which appears to be an affiliated company (DOH!) so cannot by definition be trusted and independent 😉
Read on wp.org ↗ - ★★★★★ schnurrsula1.2y ago
love the simplicity of this plugin. Easy with Elementor. And the Support is awesome and very helpfull, if you are in need!
Read on wp.org ↗ - ★★★★★ Holger Wassenhoven1.4y ago
I was just looking for a simple calendar to display a short events list inside a sidebar and a calendar on a single page. This plugin accomplishes this exactly as expected and, unlike the other many calendar plugins, this one provides two blocks which include the events list and also the calendar optically into the themes look.
Read on wp.org ↗ - ★★★★★ cincinnaticreative1.6y ago
The plugin works great, and the support crew is very responsive.
Read on wp.org ↗ - ★★★★★ dcphoto1.7y ago
Patrick thoroughly answered all my questions and always replied quickly. Some of the best support I’ve ever gotten.
Read on wp.org ↗ - ★★★★★ chrism19551.9y ago
Patrick did a very professional very patient job of supporting us with a renewal and loss of data issue we had. Not only did he fix our issue but he was able to write a piece of script which made our calendar even easier to use for our users.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-15 Version 3.16.0 Added: NEW Google Calendar integration: sync events to and from your Google calendar. Added: NEW Google Meet integration: add a Google Meet link to any online event with a click of a button. Fixed: The Setup Checklist no 3.16.0
- 2026-10-08 Version 3.15.0 Added: NEW Gia AI assistant: describe your event in a chat and Gia creates it for you. Gia can also update your existing events and answer questions about them, like registrations or ticket sales. Added: Setup Checklist: 3.15.0
- 2026-09-16 Version 3.14.0 Added: NEW Modern email template: choose a header image and colors, preview every email, and receive it styled to match your site. Added: NEW Featured Events: star any event to highlight it in the admin and in the Month, 3.14.0
- 2026-08-19 Version 3.13.0 Added: Native Event Ticketing checkout now automatically emails each attendee their individual ticket after purchase. Turn “Ticket Email To Attendee” off under Settings → Emails to stop automatic delivery; manual Send Em 3.13.0
- 2026-07-17 Version 3.12.1 Fixed: The First Event Creation Guide no longer blocks the event editor when using the Block editor. 3.12.1
- 2026-07-16 Version 3.12.0 Added: NEW Online Meetings: connect your Zoom account with a guided one-click setup and add a Zoom meeting to any event, right from the event editor. Added: NEW AI-ready events: AI assistants and automation tools can now 3.12.0
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.16.0). Sites still on an older version should update.
- 2024-11-19 CVE-2024-10878 Improper Neutralization of Input During Web Page Generation Affects <= 3.3.0 Patched in 3.4.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 18 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily manage events and sell tickets on your WordPress site. Sugar Calendar is easy-to-use, reliable, and..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "use it", "use cases").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, WPForms and 10 more.
- ✓ Headings and lists 36 headings and 4 lists.
- ✓ Enough to quote 14,886 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Event Tickets" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-10 9K+ → 10K+ up after 11 days in tier
- 2026-02-27 8K+ → 9K+ up after 10 days in tier
- 2026-02-17 7K+ → 8K+ up after 12 days in tier
- 2026-02-05 6K+ → 7K+ up after 11 days in tier
- 2026-01-25 5K+ → 6K+ up after 8 days in tier
- 2026-01-17 4K+ → 5K+ up after 12 days in tier
- 2026-01-05 3K+ → 4K+ up after 69 days in tier
- 2025-10-28 2K+ → 3K+ up after 1142 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
EventON – Events Calendar 6K+ installs · 4.0★ · 4 shared tags B -
Eventin – Events Calendar, Tickets, Registration, Booking & WooCommerce 10K+ installs · 4.6★ · 3 shared tags A -
Event Calendar – Calendar 2K+ installs · 4.6★ · 3 shared tags B -
Tockify Events Calendar 2K+ installs · 4.2★ · 3 shared tags A -
Quick Event Manager 1K+ installs · 4.7★ · 3 shared tags A -
Sched Event Management Software 200+ installs · 4.6★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/sugar-calendar-lite" width="480" height="300" style="border:0" loading="lazy" title="Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform — Plugin Pulse"></iframe> Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform: 10K+ active installs, 4.5★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/sugar-calendar-lite
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