Surbma | Yoast SEO Breadcrumb Shortcode
by Surbma · SEO
Also makes 29 other plugins · 29K+ installs across the portfolio →
A simple shortcode to include Yoast's breadcrumb function everywhere on your WordPress website.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 75/100
Few reviews · Open vulnerability
Active installs
3K+
≈3.5K estimated
Momentum
+28%
downloads vs prior 30d
Biggest opportunity: One page off on “breadcrumb”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
75 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →7.5%
of downloads still active
At least 3K of 40.1K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,191 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 218 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.2★ over 9 reviews, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| breadcrumb shortcode | #1 | #3 | 0 |
| surbma | #3 | #4 | 0 |
| yoast your tag | #8 | #19 | 0 |
| seo breadcrumb | #8 | #16 | down 1 |
| breadcrumb your tag | #12 | #18 | down 4 |
| yoast seo your tag | #13 | #20 | down 1 |
| breadcrumbs | #18 | #19 | down 4 |
| do shortcode | #11 | #16 | 0 |
| yoast wordpress seo | #18 | #21 | up 1 |
| shortcode your tag | Not in the top 24 | ||
| wordpress seo your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 9 listed. 15 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “breadcrumb”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “yoast seo”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “shortcode” and “wordpress seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “breadcrumb shortcode”. #1 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v1.2 · 27 Mar 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 46% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 19 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ handy448.4y ago
Works like described
Read on wp.org ↗ - ★★★★★ calou8210.0y ago
Thanks for this plugin, works well ! Pascal
Read on wp.org ↗ - ★★★★★ NateBalcom11.0y ago
I like the idea of this plugin. It picks up where the Yoast plugin leaves off by adding breadcrumbs to the rest of your pages which Google is looking for. I just can’t get it running on WordPress 4.3.1.
Read on wp.org ↗ - ★★★★★ pete11911.2y ago
Although adding the Yoast code to our theme wasn’t an issue however I didn’t like where the breadcrumbs appeard. A search found this handy little plugin. Perfect!
Read on wp.org ↗ - ★★★★★ stressebookllc11.2y ago
Super simple to install and add to any page or post. However, adding it manually instead of a sitewide setting can be bit of a problem. It would be nice to see some basic settings of customizing it, such as no background or background transparency, change text color etc. Can you please provide the CSS code to modify it? See an example of what we did: http://www.stressebook.com/blog/ This one was in the blog settings feature area, where you can add HTML, shortcodes or anything else to show up just below the header. <div class="breadcrumb"> <pre><code>[yoast-breadcrumb]</code></pre> </div> We can also add it within each blog post at the top of the post in the editor. We used the HTML tab instead of the View tab in the editor. Here is another example: http://www.stressebook.com/good-stress-engineer-qualities-part-4/
Read on wp.org ↗ - ★★★★★ philsalt11.2y ago
Thank you for this plugin. Had been struggling to find a way to use Yoast Breadcrumb on OptimizePress Blog theme. Using Yoast php code in header.php didn’t work properly. Your shortcode made it very easy to integrate into the OptimizePress theme.
Read on wp.org ↗ - ★★★★★ mgarfath11.3y ago
simple and great plugin, i don’t know where to inject the php code to show yoast breadcrumbs I came across this plugin and it worked like a charm. Thank you developer.
Read on wp.org ↗ - ★★★★★ clawduda11.5y ago
Thank you for this plugin.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2 Release date: 2026-03-27 TWEAK – Updated minimum PHP version requirement to 7.4. TWEAK – Tested with WordPress 6.9 version. 1.2
- — Version 1.1 Release date: 2019-05-09 TWEAK – Minor changes in description. TWEAK – New shorter version numbering. Tested up to WordPress 5.2 version. Tested up to Yoast SEO 11.x version. Added minimum PHP requirement. 1.1
- — Version 1.0.4 Fixed compatibility with Yoast SEO 7.0.x versions. Tested up to WordPress 4.9 version. 1.0.4
- — Version 1.0.3 Fixed shortcode’s return function. Props to danieledesantis Tested up to WordPress 4.2 version. Description text modifications. 1.0.3
- — Version 1.0.2 Fix localization. Prevent direct access to the plugin. 1.0.2
- — Version 1.0.1 Fixed typo. 1.0.1
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (1.2). 0 of 1 disclosed are patched.
- Open Medium · 6.4 Surbma | Yoast SEO Breadcrumb Shortcode <= 1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-07-02 CVE-2026-57764 Improper Neutralization of Input During Web Page Generation Affects <= 1.2 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Yoast.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,288 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-15 4K+ → 3K+ down after 289 days in tier
- 2024-11-30 5K+ → 4K+ down after 420 days in tier
- 2023-10-07 6K+ → 5K+ down after 2 days in tier
- 2023-10-05 5K+ → 6K+ up after 1 days in tier
- 2023-10-04 6K+ → 5K+ down after 561 days in tier
- 2022-03-22 7K+ → 6K+ down after 518 days in tier
- 2020-10-20 6K+ → 7K+ up after 412 days in tier
- 2019-09-04 3K+ → 6K+ up after 924 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- S Surbma | Yoast SEO Sitemap to robots.txt 2K+ installs · 4.1★ · 3 shared tags B
-
Yoast Test Helper 50K+ installs · 4.4★ · 2 shared tags A -
Remove Yoast SEO Comments 10K+ installs · 3.8★ · 2 shared tags D - T Turn Yoast SEO FAQ Block to Accordion 3K+ installs · 4.2★ · 2 shared tags C
-
Customization for WP SEO 2K+ installs · 4.1★ · 2 shared tags A -
Breadcrumb NavXT 800K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Surbma | Yoast SEO Breadcrumb Shortcode into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/surbma-yoast-breadcrumb-shortcode" width="480" height="300" style="border:0" loading="lazy" title="Surbma | Yoast SEO Breadcrumb Shortcode — Plugin Pulse"></iframe> Surbma | Yoast SEO Breadcrumb Shortcode: 3K+ active installs, 4.2★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/surbma-yoast-breadcrumb-shortcode
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